[CMA R] Ofcom publishes media literacy audit

[Alan Fransman]

Ofcom today publishes the results of detailed research to assess the 
extent of adult media literacy in the UK. Ofcom defines media literacy 
as the ability to access, understand and create communications in a 
variety of contexts.

Under Section 11 of the Communications Act 2003, Ofcom is required to 
bring about, or to encourage others to bring about, a better public 
understanding of the nature and characteristics of material published by 
the electronic media and its various delivery systems.

A total of 3,244 respondents were interviewed for the research across 
the UK. The audit focuses on the four main digital platforms, with 
analogue TV and radio included where relevant.

The full report can be found by following the link below:

http://www.ofcom.org.uk/advice/media_literacy/medlitpub/medlitpubrss/medialit_audit/


-- 
Alan Fransman
Community Media Association
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+44 114 279 5219

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