[cma-l] Advert scheduling

Thu Jan 19 13:28:38 GMT 2017

That's pretty much how we have worked for 13 years too - a time-honed Excel
workbook and some time-saving macros.

It prints a log sheet for the studio showing exactly what should be played
in which programme segments, and the actual times of broadcast are filled in
by presenters as a permanent log of what went out when.

Alex

From: cma-l-bounces at mailman.commedia.org.uk
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Sent: 19 January 2017 13:07
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Subject: Re: [cma-l] Advert scheduling

Hi Bill,

We use the old fashioned way of a paper spreadsheet created on a pc with
manual insertions of how many & which time slot they should be played in.

I'm in every week day so I can update them as needed, does use a bit of
paper and tipex but works well for the time being.

Also this way I can make sure that voices or businesses don't clash in the
same advert block.

This way hopefully they cannot be avoided or bumped down the playout list as
it is written in front of them what to play when and I can check how many
times it had been played on our playout system and then work out who is not
playing them..... which is not advisable (I'm a scorpion...)

It may be old fashioned but has worked well ever since we started doing our
trials in 2006 and since we were allowed 2015 to run adverts after we
launched full time in 2013 and the rules were changed.

Julie Green

Bay FM

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What are people using for adverts scheduling? We are currently using Myraid,
with Myriad Ad Scheduler. 

Bill - HCR104fm 

-- 

Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424 /
07767 823424. 

Huntingdon Community Radio (Media) Limited Company No 06755423  Registered
in England. Reg Office: George Hay & Co., St Georges House, George Street,
Huntingdon, Cambs, PE29 3GH. Directors: William Hensley (Managing), Scott
Pheby (Financial), Raymond Godby, Anthony Obee, Stephen Potter, Nicola Rule.
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