[cma-l] Advert scheduling

Thu Jan 19 14:09:51 GMT 2017

It would be very interesting to develop a standard of expectations (with
support and training) in terms of scheduling and reporting for advertising,
regardless of local or national. I suspect any attempt to have a national
framework needs this is place.

I am sure this is something that the CMA (or myself) would be happy to help
facilitate between interested parties?

On 19 January 2017 at 13:28, Alex Gray, Two Lochs Radio <tlr at gairloch.co.uk>
wrote:

> That’s pretty much how we have worked for 13 years too – a time-honed
> Excel workbook and some time-saving macros.
>
>
>
> It prints a log sheet for the studio showing exactly what should be played
> in which programme segments, and the actual times of broadcast are filled
> in by presenters as a permanent log of what went out when.
>
>
>
> Alex
>
>
>
> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *Bay Fm Radio
> *Sent:* 19 January 2017 13:07
> *To:* The Community Media Association Discussion List <
> cma-l at mailman.commedia.org.uk>
> *Subject:* Re: [cma-l] Advert scheduling
>
>
>
> Hi Bill,
>
>
>
> We use the old fashioned way of a paper spreadsheet created on a pc with
> manual insertions of how many & which time slot they should be played in.
>
>
>
> I'm in every week day so I can update them as needed, does use a bit of
> paper and tipex but works well for the time being.
>
>
>
> Also this way I can make sure that voices or businesses don't clash in the
> same advert block.
>
>
>
> This way hopefully they cannot be avoided or bumped down the playout list
> as it is written in front of them what to play when and I can check how
> many times it had been played on our playout system and then work out who
> is not playing them..... which is not advisable (I'm a scorpion...)
>
>
>
> It may be old fashioned but has worked well ever since we started doing
> our trials in 2006 and since we were allowed 2015 to run adverts after we
> launched full time in 2013 and the rules were changed.
>
>
>
> Julie Green
>
> Bay FM
>
>
>
>
>
>
>
>
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> What are people using for adverts scheduling? We are currently using
> Myraid, with Myriad Ad Scheduler.
>
>
>
> Bill - HCR104fm
>
>
>
> --
>
>
>
>
>
> *Bill Hensley, Managing Director, Huntingdon Community Radio, 01487 823424
> / 07767 823424. *
>
>
>
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