[cma-l] Advertising Income & £15,000
Eddie Stuart
eddie at kcr.fm
Sat Apr 29 01:13:46 BST 2017
Hi Bob,
As I've understood it, if a station was allowed advertising, it could generate up to 50% of it's income by advertising - but remember that as Alex noted, this is "broadcast" income - if I sponsor your website, or an OB caravan etc, that's not "broadcast income" whereas advertising in your programmes is.
The £15,000 is a recent addition by the authorities which now allows you to earn £15,000 + 50%
So if your income is £50K, 50% is £25K.
£50K - £25K means that you used to be able to sell adverts to the tune of £25K.
Now, you disregard the 1st £15K and 50% of the remaining £35K is £17.5K.
£50K - £17.5K means that you can now sell adverts to the tune of £32.5K.
I hope....! :-)
Cheers,
Eddie
KCR broadcasts across Moray and beyond on 107.7FM
and to the world on the internet at http://kcr.fm
https://www.facebook.com/KCR107.7/
KCR is the operating name of Keith Community Radio Ltd.
Registered in Scotland: No SC 173805
Registered Office: 59a Land Street, Keith, Banffshire, AB55 5AN
On 28/04/17 16:42, ROBERT TYLER wrote:
> Thanks Alex
>
> Did i see a maximum figer of £15,000 somewhere?
>
> Is so, where does that come from?
>
> BT
>
>
> ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
> *From:* "Alex Gray, Two Lochs Radio" <tlr at gairloch.co.uk>
> *To:* 'ROBERT TYLER' <bobtyler at btinternet.com>; 'The Community Media Association Discussion List' <cma-l at mailman.commedia.org.uk>
> *Sent:* Friday, 28 April 2017, 16:39
> *Subject:* RE: [cma-l] FW: Ofcom - tomorrow
>
> Bob
> I don’t think anything has changed - the cap has always included all broadcast income as far as I know. That’s sponsorship and advertising – but note it is *broadcast* income – ie sponsorship that derives directly from the provision of broadcasts, such as programme sponsorship, advert spots etc.
> As far as I know, though I stand to be corrected, it doesn’t cover sponsorship of other activities with no mention in broadcasts, for example sponsorship of the station website or grants etc that don’t give rise to commercial credits on air.
> As for the Act, it does indeed mention sponsorship income.
> Section 262 Community Radio:
> …
> (3) An order under this section in relation to a description of services may, in particular, impose prohibitions or limitations on the inclusion of advertisements in services of that description and on the sponsorship of programmes included in the services.
> …
> In fact, the Act rarely mentions advertising without saying “advertising and sponsorship”, not just in the CR section.
> Alex
> *From:*cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *ROBERT TYLER
> *Sent:* 28 April 2017 15:31
> *To:* The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk>
> *Subject:* Re: [cma-l] FW: Ofcom - tomorrow
> Regarding the £15,000 max of sponsorship and advertising, can anyone explain this to me?
> I thought the 2003 Communication Act did not mention sponsorship income?
> What has changed?
> Thanks
> BT
> ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
> *From:*Bill Best <bill.best at commedia.org.uk <mailto:bill.best at commedia.org.uk>>
> *To:* The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk <mailto:cma-l at mailman.commedia.org.uk>>
> *Sent:* Friday, 28 April 2017, 12:50
> *Subject:* Re: [cma-l] FW: Ofcom - tomorrow
> I'd take that as evidence that they knew they would be called to account and they had to get on with the job.
> The consultation response was one of our priorities for today.
> Bill
> --
> Operations Manager
> Community Media Association
> http://www.commedia.org.uk <http://www.commedia.org.uk/>
> https://twitter.com/community_media
> https://facebook.com/CommunityMediaAssociation
> Canstream Internet Radio
> http://www.canstream.co.uk <http://www.canstream.co.uk/>
> https://twitter.com/canstream
> On 28 April 2017 at 12:32, Ian Hickling <transplanfm at hotmail.com <mailto:transplanfm at hotmail.com>> wrote:
>
> Interesting that Ofcom made an important announcement this morning:
> https://www.ofcom.org.uk/__ data/assets/pdf_file/0020/ 101459/community-radio-future- licensing-technical-policy- statement.pdf <https://www.ofcom.org.uk/__data/assets/pdf_file/0020/101459/community-radio-future-licensing-technical-policy-statement.pdf>
> just as the CMA delegation was going in to a meeting to discuss all of that - and a few other vital points.
>
> Coincidence?
> Or carefully planned strategy?
> Ian Hickling
> Partner
>
> <http://www.transplanuk.com/>
> /Office: 016 3557 8435 (07h to 22h GTS)/
> /Car: 075 3098 0115 (only responds when driving)/
> /6 Horn Street, Compton, NEWBURY, RG20 6QS/
> ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
> *From:*cma-l-bounces at mailman. commedia.org.uk <mailto:cma-l-bounces at mailman.commedia.org.uk> <cma-l-bounces at mailman. commedia.org.uk <mailto:cma-l-bounces at mailman.commedia.org.uk>> on behalf of Canalside's Thread events guide for NE Cheshire <office at thethread.org.uk <mailto:office at thethread.org.uk>>
> *Sent:* 28 April 2017 11:02:34
> *To:* 'The Community Media Association Discussion List'
> *Subject:* [cma-l] FW: Ofcom - tomorrow
> Dear People of Great Loveliness
> Not forgetting a troop of (few) other Stations who were hoodwinked at the outset as to what area they were meant to be covering, mind-boggled with jargon, led up the garden path, pecked at by (let’s use James’s phrase) childish moronic folk who lobbied to introduce restrictions (which by the way DID affect the set up) and still does indirectly affect operation as we still have to deal with all the baggage and leftovers from the mess (and I don’t want any so called experts trying to tell me otherwise as we [canalside] lived it, breathed it and have the T-Shirt to prove it) but alas, we have the Commercials / Experts who we have been told recently ‘apparently’ ‘’’want to help us’’’
> Actions speak louder than words, so the best thing everyone can do is go back to square one, start how we ought to have started and then all the angst and frustration gets put to bed, we forgive and forget and move on YES as a Radio Fraternity, each with our own roles to play.
> Let’s ask the same questions, but wheel in the Man from Del Monte coz ‘’he say Yes’’
> Personally, I do not have an issue with metaphorically speaking being third fiddle as I am but a mere insect in all of this, in fact I am but a mere insect in most things --- however, I take a dim view to being shoved to the back of the queue & being third fiddle whilst having our noses rubbed in it at the same time.
> Let us have a bit of respect shown to our sector with actions --- not words nor more consultations and then we can ALL go to the hob-knobbing gatherings on an equal footing.
> If the experts and commercials do this, I will be the first person to give em a great big kiss and parade them around the streets of London in a sedan chair.
> On a positive note ---- yes the experts giving tips and advice and putting it out there for us all is very good and it is to be applauded and I thank them and respect them for that – but you have to see the wider picture, and the wider picture is that unless you/we/they/DCMS/Ofcom/Uncle Tom Cobbley sort out the ‘’’politics’’’ implementing the advice ends up the same trying to push a 3 ton rock up Ben Nevis.
> Onwards and Upwards ----- monkeee magic & goodwill to all mankind
> Nick H Dumpty - Chairman / UK Crying in the Wilderness Society
> *From:*cma-l-bounces at mailman. commedia.org.uk <mailto:cma-l-bounces at mailman.commedia.org.uk> [mailto:cma-l-bounces at mailman. commedia.org.uk <mailto:cma-l-bounces at mailman.commedia.org.uk>] *On Behalf Of *Bill Best
> *Sent:* 28 April 2017 09:36
> *To:* The Community Media Association Discussion List <cma-l at mailman.commedia.org.uk <mailto:cma-l at mailman.commedia.org.uk> >
> *Subject:* Re: [cma-l] Ofcom - tomorrow
> Ian
> I again draw your attention to Ofcom's consultation "Community radio: future licensing and technical policy" published on 28th October 2016:
>
> 1.4 We anticipate that our current (third) round of licensing will draw to a close in late spring 2017, and that licensing of small-scale DAB services may not commence before 2018. In the interim, we propose to license more analogue services, as well as consider coverage improvements for existing services.
>
> https://www.ofcom.org.uk/ consultations-and-statements/ category-2/cr-future-licensing <https://www.ofcom.org.uk/consultations-and-statements/category-2/cr-future-licensing>
> We will be asking for further clarification of Ofcom's deadline and insisting that Ofcom publishes its response to the technical consultation that Sharon White indicated would be delivered by the end of April.
> Regards
> Bill
> --
> Operations Manager
> Community Media Association
> http://www.commedia.org.uk <http://www.commedia.org.uk/>
> https://twitter.com/community_ media <https://twitter.com/community_media>
> https://facebook.com/ CommunityMediaAssociation <https://facebook.com/CommunityMediaAssociation>
> Canstream Internet Radio
> http://www.canstream.co.uk <http://www.canstream.co.uk/>
> https://twitter.com/canstream
> On 27 April 2017 at 11:34, Ian Hickling <transplanfm at hotmail.com <mailto:transplanfm at hotmail.com>> wrote:
>
> Open message to Bill Best:
> Bill - we wish you all the best in your meeting at Ofcom tomorrow.
> Don't forget to stress that there are 243 CR broadcasters out here - and another 160-plus potential Applicants - that have been waiting for a very long tome for news of how Ofcom is going to proceed with serving this market - and for at least some results from the 33 Region 10 and 11 applications.
> Thank you.
> Ian Hickling
> Partner
>
> <http://www.transplanuk.com/>
> /Office: 016 3557 8435 (07h to 22h GTS)/
> /Car: 075 3098 0115 (only responds when driving)/
> /6 Horn Street, Compton, NEWBURY, RG20 6QS/
>
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