[cma-l] BBC/NYPR: Audiogram

[Martin Steers]

Its a really interesting concepts, and making audio more viral in a
graphical social media age is a challenge..

we tried audiogram here:
https://www.facebook.com/scoutradio/videos/1389227727754451/

Apparently we had 1.4k views (our page has over 3k likes) so certainly
worth experimenting with it.

Martin

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On 19 April 2017 at 14:25, Cal McLean <mail at callum-mclean.co.uk> wrote:

> Hi all,
>
> Was browsing through Twitter and the BBC R&D labs the other day and came
> across this:
> http://bbcnewslabs.co.uk/projects/Audiograms/
>
> *Audiograms* (developed by NY Public Radio, being experimented with by
> BBC News/BBC World Service) is a way of turning soundbites into appealing
> videos by displaying the waveform of the audio playing. The idea is that
> audio tends to be a second-class citizen on social media, while videos tend
> to be first-class - often autoplaying in Facebook Timelines and Twitter
> feeds, but on mute. The waveform shows that there is audio playing that the
> user may wish to engage with.
>
> Just an interesting little toy, developed for social media, but could be
> used anywhere where distribution is boosted by having a visual medium.
>
> It seems ~fairly~ robust, though the existing version of the software will
> only let you create an audiogram of up to 5 minutes long.
>
> Fun to play with, though.
>
> Cal.
>
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