<div dir="ltr">Its a really interesting concepts, and making audio more viral in a graphical social media age is a challenge..<div><br></div><div>we tried audiogram here: <a href="https://www.facebook.com/scoutradio/videos/1389227727754451/">https://www.facebook.com/scoutradio/videos/1389227727754451/</a></div><div><br></div><div>Apparently we had 1.4k views (our page has over 3k likes) so certainly worth experimenting with it.</div><div><br></div><div>Martin</div></div><br clear="all"><div><div class="gmail_signature" data-smartmail="gmail_signature"><div><span style="font-size:xx-large;color:rgb(34,34,34)">-</span></div><div><div><div><table width="100%" style="font-size:13px;font-family:Times"><tbody><tr><td width="250px" style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-family:arial,sans-serif;min-width:250px"><font face="Helvetica"><span style="font-size:18px"><b>Martin Steers | Scout Radio</b></span><br>Team Leader<br><br>t: 07950 967111<br>s: <a>martin_steers</a><br>e: <a href="mailto:martin.steers@scoutradio.org.uk" style="color:rgb(17,85,204)" target="_blank">martin.steers@scoutradio.org.uk</a><br>w: <a href="http://www.scoutradio.org.uk/" style="color:rgb(17,85,204)" target="_blank">www.scoutradio.org.uk</a></font></td><td width="40%" style="margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-family:arial,sans-serif"><img src="http://scoutradio.org.uk/wp-content/uploads/2012/05/banner.png"></td></tr></tbody></table><br></div><div style="font-size:13px">This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. This email should not be forwarded, copied or shared in any way with anyone except the person to whom it is addressed. The views, opinions, conclusions and other information expressed in this electronic mail are not given or endorsed by Scout Radio unless otherwise indicated by an authorised representative independent of this message</div></div></div></div></div>
<div class="gmail_extra"><br><div class="gmail_quote">On 19 April 2017 at 14:25, Cal McLean <span dir="ltr"><<a href="mailto:mail@callum-mclean.co.uk" target="_blank">mail@callum-mclean.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div bgcolor="#FFFFFF" text="#000000">
<p><font size="-1"><font face="Helvetica, Arial, sans-serif">Hi all,</font></font></p>
<p><font size="-1"><font face="Helvetica, Arial, sans-serif">Was
browsing through Twitter and the BBC R&D labs the other
day and came across this:<br>
<a class="m_1733419257170333559moz-txt-link-freetext" href="http://bbcnewslabs.co.uk/projects/Audiograms/" target="_blank">http://bbcnewslabs.co.uk/<wbr>projects/Audiograms/</a></font></font></p>
<p><font size="-1"><font face="Helvetica, Arial, sans-serif"><b>Audiograms</b>
(developed by NY Public Radio, being experimented with by BBC
News/BBC World Service) is a way of turning soundbites into
appealing videos by displaying the waveform of the audio
playing. The idea is that audio tends to be a second-class
citizen on social media, while videos tend to be first-class -
often autoplaying in Facebook Timelines and Twitter feeds, but
on mute. The waveform shows that there is audio playing that
the user may wish to engage with.</font></font></p>
<p><font size="-1"><font face="Helvetica, Arial, sans-serif">Just an
interesting little toy, developed for social media, but could
be used anywhere where distribution is boosted by having a
visual medium.<br>
</font></font></p>
<p><font size="-1"><font face="Helvetica, Arial, sans-serif">It seems
~fairly~ robust, though the existing version of the software
will only let you create an audiogram of up to 5 minutes long.</font></font></p>
<p><font size="-1"><font face="Helvetica, Arial, sans-serif">Fun to
play with, though.</font></font></p><span class="HOEnZb"><font color="#888888">
<p><font size="-1"><font face="Helvetica, Arial, sans-serif">Cal.<br>
</font></font></p>
</font></span></div>
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