[cma-l] FW: Join us in Manchester on 30 November

[Canalside's The Thread]

This is the best I’ve heard for a week or so …… one of the top-knobs talking about a new era whooshing in regarding ‘’’ripping up the radio rule book’’’           

 

Can I please remind everyone that the only rule book that needs ripping up is ours, and after 14 Years of gobbled Gook I suggest we gear ourselves up for doing exactly that.

It would be nice for the Government and the Authorities to finally see sense and at least make a goodwill gesture and admit that a lot of these rules are silly and are pointless so come 2017 let’s dump em. Bin bags at the ready.

 

To make matters worse and to rub salt in the wounds … we constantly are on the end of Commercial Radio boasting on how well they are doing.

It can’t be both ??      they tell their advertisers how wonderful they are but tell the Government they haven’t a p… to pee in …. Read my lips   ‘’it can’t be both’’    it’s either one or the other.

 

Enough of this nonsense and jiggery pokery I say ……………………………..  let us go forth to the promised land

 

2017        Onwards and Upwards / Community Radio to infinity and beyond       monkeeeeeee magic

 

Have a good weekend everyone and if you’re struggling with your bills be vigilant     ‘’coz if you can’t pay, they’ll take it away’’     :)

 

Nick H Dumpty

 

From: Radiocentre [mailto:info at radiocentre.email] 
Sent: 11 November 2016 12:22
To: office at thethread.org.uk
Subject: Join us in Manchester on 30 November

 





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11 November 2016

 



 <http://radiocentre.email/2XDH-CC8O-1CYHF3-5MERD-1/c.aspx> 

 




Welcome to Radiocentre's Newsletter.

 



Radiocentre is taking Tuning In to Manchester

 


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Radiocentre is coming to Manchester on Wednesday 30 November. The free morning event will give advertisers and their agencies the chance to spend a couple of hours hearing about the latest trends and opportunities in the rapidly evolving world of radio and audio.

 

Tickets are free, and breakfast is included at the 6th Floor Lounge, King Street Townhouse, Manchester.

 



 

 

	
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Radio: The Brand Multiplier

 


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Last week saw the launch of the lastest Radiocentre research, Radio:The Brand Multiplier. 

The research reviewed radio’s effect on six FMCG brands amongst a sample of 3,600 respondents and provides compelling evidence of radio’s ability to drive strategic brand growth. It also highlights how brands achieve the best results through using multiple radio executions and distinctive audio assets.

 



 

 

	
 <http://radiocentre.email/2XDH-CC8O-1CYHF3-5NPQC-1/c.aspx> READ MORE

	

 



 

 



Radio Academy survey

 


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The new look Radio Academy has had a busy few months culminating in Radio Festival and the ARIA awards.  It now hopes to build on this success, but would like to hear from members, supporters and people from across the radio industry about what they value most.   

   

The survey will take just five minutes to complete and respondents can win a sonoroRADIO worth £249. 

 

 



 

 

	
 <http://radiocentre.email/2XDH-CC8O-1CYHF3-5NPNR-1/c.aspx> ENTRIES CLOSE 13 NOV 

	

 



 

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Ripping up the radio rulebook

 


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As Donald Trump is announced President Elect of the United States, many people have noted the ripping up of the rule book that has happened over the course of the campaign.

 

Radiocentre’s Head of Creative Development, Clare Bowen makes the case in Campaign for killing the conventions of radio creativity and proposes that the rules of effectiveness have changed.

 

    

 



 

 

	
 <http://radiocentre.email/2XDH-CC8O-1CYHF3-5NQUO-1/c.aspx> READ CLARE'S ARTICLE

	

 



 

 



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