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</o:shapelayout></xml><![endif]--></head><body lang=EN-GB link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'> This is the best I’ve heard for a week or so …… one of the top-knobs talking about a new era whooshing in regarding ‘’’ripping up the radio rule book’’’ <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Can I please remind everyone that the only rule book that needs ripping up is ours, and after 14 Years of gobbled Gook I suggest we gear ourselves up for doing exactly that.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>It would be nice for the Government and the Authorities to finally see sense and at least make a goodwill gesture and admit that a lot of these rules are silly and are pointless so come 2017 let’s dump em. Bin bags at the ready.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>To make matters worse and to rub salt in the wounds … we constantly are on the end of Commercial Radio boasting on how well they are doing.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>It can’t be both ?? they tell their advertisers how wonderful they are but tell the Government they haven’t a p… to pee in …. Read my lips ‘’it can’t be both’’ it’s either one or the other.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Enough of this nonsense and jiggery pokery I say …………………………….. let us go forth to the promised land<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>2017 Onwards and Upwards / Community Radio to infinity and beyond monkeeeeeee magic<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Have a good weekend everyone and if you’re struggling with your bills be vigilant ‘’coz if you can’t pay, they’ll take it away’’ </span><span style='font-size:11.0pt;font-family:Wingdings;mso-fareast-language:EN-US'>J</span><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'>Nick H Dumpty<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;mso-fareast-language:EN-US'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0cm 0cm 0cm'><p class=MsoNormal><b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'> Radiocentre [mailto:info@radiocentre.email] <br><b>Sent:</b> 11 November 2016 12:22<br><b>To:</b> office@thethread.org.uk<br><b>Subject:</b> Join us in Manchester on 30 November<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td style='padding:0cm 0cm 0cm 0cm'><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:450.0pt'><tr><td style='padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="33%" valign=top style='width:33.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=195 style='width:146.25pt'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'><a href="http://radiocentre.email/2XDH-CC8O-4C1CYHF3AB/cr.aspx"><span style='color:black'>View in browser</span></a><o:p></o:p></span></p></div></td></tr></table></td><td width=8 valign=top style='width:6.0pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=8 height=10 style='width:.0833in;height:.1041in' id="_x0000_i1025" src="http://i.emlfiles1.com/cmpimg/t/s.gif"><o:p></o:p></p></td><td width="33%" valign=top style='width:33.0%;padding:0cm 0cm 0cm 0cm'></td><td width=8 valign=top style='width:6.0pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=8 height=10 style='width:.0833in;height:.1041in' id="_x0000_i1026" src="http://i.emlfiles1.com/cmpimg/t/s.gif"><o:p></o:p></p></td><td width="33%" valign=top style='width:33.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=195 style='width:146.25pt'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p align=right style='margin:0cm;margin-bottom:.0001pt;text-align:right'><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:#333333'>11 November 2016<o:p></o:p></span></p></div></td></tr></table></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width=600 style='width:450.0pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal style='mso-line-height-alt:.75pt'><span style='font-size:1.0pt'><a href="http://radiocentre.email/2XDH-CC8O-1CYHF3-5MERD-1/c.aspx"><span style='text-decoration:none'><img border=0 width=601 style='width:6.2604in' id="_x0000_i1027" src="http://i.emlfiles1.com/cmpimg/5/6/5/6/3/1/files/imagecache/575736/w600_119224_radiocentretop.jpg"></span></a><o:p></o:p></span></p></td></tr></table></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:450.0pt'><tr><td width=0 style='width:.3pt;padding:11.25pt 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:450.0pt'><tr><td width=0 style='width:.3pt;padding:7.5pt 22.5pt 7.5pt 22.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.5pt;font-family:"Arial",sans-serif;color:#7ECDE8'>Welcome to Radiocentre's Newsletter.<o:p></o:p></span></p></div></td></tr></table></td></tr></table></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;background:white'><tr><td width="50%" valign=top style='width:50.0%;padding:15.0pt 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><span style='font-family:"Arial",sans-serif;color:#666666'>Radiocentre is taking <i>Tuning In</i> to Manchester</span></b><span style='font-family:"Arial",sans-serif;color:#666666'><o:p></o:p></span></p></div></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;background:#F6F5EF'><tr><td width=290 style='width:217.5pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=290 style='width:3.0208in' id="_x0000_i1028" src="http://i.emlfiles1.com/cmpimg/5/6/5/6/3/1/files/753203_manchester.png"><o:p></o:p></p></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:11.25pt 11.25pt 0cm 11.25pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'>Radiocentre is coming to Manchester on Wednesday 30 November. The free morning event will give advertisers and their agencies the chance to spend a couple of hours hearing about the latest trends and opportunities in the rapidly evolving world of radio and audio.<o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'>Tickets are free, and breakfast is included at the 6th Floor Lounge, King Street Townhouse, Manchester.<o:p></o:p></span></p></div></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#333333'> <o:p></o:p></span></p></div></td></tr></table></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td><td style='background:#E94E93;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><u><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'><a href="http://radiocentre.email/2XDH-CC8O-1CYHF3-5MLUA-1/c.aspx"><span style='color:white'>SIGN UP FOR FREE</span></a></span></u></b><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'><o:p></o:p></span></p></div></td><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#333333'> <o:p></o:p></span></p></div></td></tr></table></td></tr></table></td><td width=20 valign=top style='width:15.0pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=20 height=10 style='width:.2083in;height:.1041in' id="_x0000_i1029" src="http://i.emlfiles1.com/cmpimg/t/s.gif"><o:p></o:p></p></td><td width="50%" valign=top style='width:50.0%;padding:15.0pt 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><i><span style='font-family:"Arial",sans-serif;color:#666666'>Radio: The Brand Multiplier</span></i></b><span style='font-family:"Arial",sans-serif;color:#666666'><o:p></o:p></span></p></div></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;background:#F6F5EF'><tr><td width=290 style='width:217.5pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=290 style='width:3.0208in' id="_x0000_i1030" src="http://i.emlfiles1.com/cmpimg/5/6/5/6/3/1/files/753254_radiothebrandmulti.png"><o:p></o:p></p></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:11.25pt 11.25pt 0cm 11.25pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'>Last week saw the launch of the lastest Radiocentre research, <i>Radio:The Brand Multiplier. </i><br><br>The research reviewed radio’s effect on six FMCG brands amongst a sample of 3,600 respondents and provides compelling evidence of radio’s ability to drive strategic brand growth. It also highlights how brands achieve the best results through using multiple radio executions and distinctive audio assets.<o:p></o:p></span></p></div></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#333333'> <o:p></o:p></span></p></div></td></tr></table></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td><td style='background:#E94E93;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><u><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'><a href="http://radiocentre.email/2XDH-CC8O-1CYHF3-5NPQC-1/c.aspx"><span style='color:white'>READ MORE</span></a></span></u></b><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'><o:p></o:p></span></p></div></td><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#333333'> <o:p></o:p></span></p></div></td></tr></table></td></tr></table></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;background:white'><tr><td width="50%" valign=top style='width:50.0%;padding:15.0pt 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><span style='font-family:"Arial",sans-serif;color:#666666'>Radio Academy survey</span></b><span style='font-family:"Arial",sans-serif;color:#666666'><o:p></o:p></span></p></div></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td style='padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=290 style='width:3.0208in' id="_x0000_i1031" src="http://i.emlfiles1.com/cmpimg/5/6/5/6/3/1/files/755581_ra.png"><o:p></o:p></p></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:11.25pt 11.25pt 0cm 11.25pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'>The new look Radio Academy has had a busy few months culminating in Radio Festival and the ARIA awards. It now hopes to build on this success, but would like to hear from members, supporters and people from across the radio industry about what they value most. <o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'> <o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'>The survey will take just five minutes to complete and respondents can win a sonoroRADIO worth £249. <o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'><o:p> </o:p></span></p></div></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#333333'> <o:p></o:p></span></p></div></td></tr></table></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td><td style='background:#E94E93;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><u><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'><a href="http://radiocentre.email/2XDH-CC8O-1CYHF3-5NPNR-1/c.aspx"><span style='color:white'>ENTRIES CLOSE 13 NOV</span></a> </span></u></b><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'><o:p></o:p></span></p></div></td><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#333333'> <o:p></o:p></span></p></div></td></tr></table></td></tr></table></td><td width=20 valign=top style='width:15.0pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=20 height=10 style='width:.2083in;height:.1041in' id="_x0000_i1032" src="http://i.emlfiles1.com/cmpimg/t/s.gif"><o:p></o:p></p></td><td width="50%" valign=top style='width:50.0%;padding:15.0pt 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><span style='font-family:"Arial",sans-serif;color:#666666'>Ripping up the radio rulebook</span></b><span style='font-family:"Arial",sans-serif;color:#666666'><o:p></o:p></span></p></div></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;background:#F6F5EF'><tr><td width=290 style='width:217.5pt;padding:0cm 0cm 0cm 0cm'><p class=MsoNormal><img border=0 width=290 style='width:3.0208in' id="_x0000_i1033" src="http://i.emlfiles1.com/cmpimg/5/6/5/6/3/1/files/756518_clarebowen.png"><o:p></o:p></p></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 style='width:.3pt;padding:11.25pt 11.25pt 0cm 11.25pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'>As Donald Trump is announced President Elect of the United States, many people have noted the ripping up of the rule book that has happened over the course of the campaign.<o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'>Radiocentre’s Head of Creative Development, Clare Bowen makes the case in Campaign for killing the conventions of radio creativity and proposes that the rules of effectiveness have changed.<o:p></o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'><o:p> </o:p></span></p><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:10.0pt;font-family:"Arial",sans-serif;color:#666666'> <o:p></o:p></span></p></div></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="100%" valign=top style='width:100.0%;padding:0cm 0cm 0cm 0cm'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=0 valign=top style='width:.3pt;padding:4.5pt 4.5pt 4.5pt 4.5pt'><div><p style='margin:0cm;margin-bottom:.0001pt'><span style='font-size:9.0pt;font-family:"Verdana",sans-serif;color:#333333'> <o:p></o:p></span></p></div></td></tr></table></td></tr></table><p class=MsoNormal><span style='display:none'><o:p> </o:p></span></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=290 style='width:217.5pt;background:#F6F5EF'><tr><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td><td style='background:#E94E93;padding:7.5pt 7.5pt 7.5pt 7.5pt'><div><p align=center style='margin:0cm;margin-bottom:.0001pt;text-align:center'><b><u><span style='font-size:9.0pt;font-family:"Arial",sans-serif;color:white'><a href="http://radiocentre.email/2XDH-CC8O-1CYHF3-5NQUO-1/c.aspx"><span style='color:white'>READ CLARE'S ARTICLE</span></a></span></u></b><o:p></o:p></p></div></td><td width=50 style='width:37.5pt;padding:0cm 0cm 0cm 0cm'></td></tr></table><p class=MsoNormal><o:p> </o:p></p><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td 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