[cma-l] Keeping marketers tuned into radio

[Canalside's The Thread]

I think the old adage is    ‘’stop knocking if no one is in?’’    or     ‘’the light is on, but no one is home’’                            looking at Mr Whitingdales latest cobblers   re:- the Beeb, it doesn’t fill me with much enthusiasm.

 

Anyway      Blue Peter     ‘’here’s one I made earlier’’      do I have permission to ping over a Mr Nick Numpty H Dumpty War and Peace    re:- current situation, not receiving a sausage and other condiments ??    includes Janeys sources of Income and report on Agencies, Commercial Radio, Advertising channels, options etc etc

Laid out in a bit of a Horlicks, but actually quite easy to understand because it focuses on something that is quite important in most of our lives ---- it’s called reality.

 

Pardon the pun as well,      Have we asked the 12 Million Dollar question yet ??     re:- £8 Million quid ?

 

Regards

 

Nick W

 

  _____  

From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Ron Millet
Sent: 14 June 2016 15:33
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Keeping marketers tuned into radio

 

So moving forward (to use the jargon) as part of this Agenda can we suggest as a first step DCMS implement promptly, Clive's very sensible idea. Then after a brief interval other Departments can be "encouraged" to follow suit.

 

Regards

 

Ron

Radiojcom



Sent from my iPad


On 14 Jun 2016, at 15:13, Bill Best <bill.best at commedia.org.uk> wrote:

Thanks Clive.

 

With the demise of the Central Office of Infomation in 2011 there has been no single Government agency tasked with the responsibility for providing marketing and advertising services to other organisations in the public sector.

 

However through our contacts at DCMS, the Community Media Association is developing an agenda to promote the community radio sector to other Government departments and the DCMS is keen to work with and support us in achieving this.

 

Best regards

 

Bill 

-- 


Operations Manager

Community Media Association

http://www.commedia.org.uk

https://twitter.com/community_media

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Canstream Internet Radio

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Book your tickets now for the Community Media Conference 2016: http://bit.ly/2016CMAConf

 

On 14 June 2016 at 13:15, Clive Glover <clive.glover at lineone.net> wrote:

To me a key point is that it is the Government that is the largest spender on radio advertising. I know the CMA has tried several times before to persuade them that they should pay for PSA's on Community stations but this has simply been ignored. CR stations reach parts of the communities that other stations do not and surely the Government would always want to maximise their messages re vaccinations, fire risks or registering to vote etc?

 

Can we try this again someone?

 

Clive Glover

 

On 14 Jun 2016, at 07:53, Ian Hickling wrote:

 



This is an interesting read:
http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?

Perhaps the most valuable point is that, in general, a commercial client sees £7.70 in revenue for every £1 spent on radio advertising and sponsorship.

Where could you possibly better that level of investment?
Shame that Leonie Roderick's piece in Marketing Week uses such a medieval radio as its headline illustration.

Ian Hickling

Partner

 <http://www.transplanuk.com/> 

Office: 016 3557 8435  (07h to 22h GTS)

Car: 075 3098 0115 (only responds when driving)

6 Horn Street, Compton, NEWBURY, RG20 6QS

 


 

 

 

 

 

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