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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I think the old adage is ‘’stop
knocking if no one is in?’’ or ‘’the light is on, but no one is home’’
looking at Mr Whitingdales latest cobblers re:- the Beeb, it doesn’t fill me
with much enthusiasm.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Anyway Blue Peter ‘’here’s one I
made earlier’’ do I have permission to ping over a Mr Nick Numpty H Dumpty
War and Peace re:- current situation, not receiving a sausage and other
condiments ?? includes Janeys sources of Income and report on Agencies,
Commercial Radio, Advertising channels, options etc etc<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Laid out in a bit of a Horlicks, but
actually quite easy to understand because it focuses on something that is quite
important in most of our lives ---- it’s called reality.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Pardon the pun as well, Have we asked
the 12 Million Dollar question yet ?? re:- £8 Million quid ?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Regards<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick W<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
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face="Times New Roman"><span lang=EN-US style='font-size:12.0pt'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Ron Millet<br>
<b><span style='font-weight:bold'>Sent:</span></b> 14 June 2016 15:33<br>
<b><span style='font-weight:bold'>To:</span></b> <st1:PersonName w:st="on">The
Community Media Association Discussion List</st1:PersonName><br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Keeping
marketers tuned into radio</span></font><span lang=EN-US><o:p></o:p></span></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>So moving forward (to use the jargon) as part of this Agenda can we
suggest as a first step DCMS implement promptly, Clive's very sensible idea.
Then after a brief interval other Departments can be "encouraged" to
follow suit.<o:p></o:p></span></font></p>
</div>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Regards<o:p></o:p></span></font></p>
</div>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Ron<o:p></o:p></span></font></p>
</div>
<div id=AppleMailSignature>
<p class=MsoNormal><b><i><font size=3 face="Times New Roman"><span
style='font-size:12.0pt;font-weight:bold;font-style:italic'>Radiojcom</span></font></i></b><o:p></o:p></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><br>
<br>
Sent from my iPad<o:p></o:p></span></font></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><br>
On 14 Jun 2016, at 15:13, Bill Best <<a
href="mailto:bill.best@commedia.org.uk">bill.best@commedia.org.uk</a>>
wrote:<o:p></o:p></span></font></p>
</div>
<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
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<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'>Thanks Clive.</span></font><o:p></o:p></p>
<div>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'>With the demise of the Central Office of Infomation in 2011 there has
been no single Government agency tasked with the responsibility for providing
marketing and advertising services to other organisations in the public sector.<o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'>However through our contacts at DCMS, the Community Media Association is
developing an agenda to promote the community radio sector to other Government
departments and the DCMS is keen to work with and support us in achieving
this.<o:p></o:p></span></font></p>
</div>
</div>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'>Best regards</span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'>Bill </span></font><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal><font size=2 face="Times New Roman"><span style='font-size:
9.5pt'>-- <br clear=all>
</span></font><o:p></o:p></p>
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<div data-smartmail="gmail_signature">
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Operations Manager<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Community Media Association<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="https://twitter.com/community_media" target="_blank">https://twitter.com/community_media</a><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'><a
href="https://facebook.com/CommunityMediaAssociation" target="_blank">https://facebook.com/CommunityMediaAssociation</a><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Canstream Internet Radio<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="http://www.canstream.co.uk" target="_blank">http://www.canstream.co.uk</a><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><a href="https://twitter.com/canstream" target="_blank">https://twitter.com/canstream</a><o:p></o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><b><font size=4 color=blue face="Times New Roman"><span
style='font-size:13.5pt;color:blue;font-weight:bold'>Book your tickets now for
the Community Media Conference 2016: <a href="http://bit.ly/2016CMAConf"
target="_blank">http://bit.ly/2016CMAConf</a></span></font></b><o:p></o:p></p>
</div>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 14 June 2016 at 13:15, Clive Glover <<a
href="mailto:clive.glover@lineone.net" target="_blank">clive.glover@lineone.net</a>>
wrote:<o:p></o:p></span></font></p>
<div style='word-wrap:break-word'>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>To me a key point is that it is the Government that is the largest
spender on radio advertising. I know the CMA has tried several times before to
persuade them that they should pay for PSA's on Community stations but this has
simply been ignored. CR stations reach parts of the communities that other
stations do not and surely the Government would always want to maximise their
messages re vaccinations, fire risks or registering to vote etc?<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Can we try this again someone?<o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Clive Glover<o:p></o:p></span></font></p>
</div>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>On 14 Jun 2016, at 07:53, Ian Hickling wrote:<o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite><span
style='text-align:-webkit-auto;word-spacing:0px'>
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<div>
<div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri;color:black'>This is an interesting
read:<br>
</span></font><font face=Calibri><span style='font-family:Calibri'><a
href="http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?"
target="_blank">http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?</a><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;font-family:Calibri;color:black'>Perhaps the most
valuable point is that, in general, a commercial client sees £7.70 in revenue
for every £1 spent on radio advertising and sponsorship.</span></font><font
face=Calibri><span style='font-family:Calibri'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3 color=black
face=Calibri><span style='font-size:12.0pt;font-family:Calibri;color:black'>Where
could you possibly better that level of investment?<br>
Shame that Leonie Roderick's piece in Marketing Week uses such a medieval radio
as its headline illustration.</span></font><font face=Calibri><span
style='font-family:Calibri'><o:p></o:p></span></font></p>
<div>
<div style='background-image:initial;background-repeat:initial'>
<p class=MsoNormal style='line-height:17.05pt;background:white'><font size=3
color="#222222" face=Calibri><span style='font-size:12.0pt;font-family:Calibri;
color:#222222'>Ian Hickling</span></font><font color="#444444" face=Calibri><span
style='font-family:Calibri;color:#444444'><o:p></o:p></span></font></p>
</div>
</div>
<div><span style='background-image:initial;background-repeat:initial'>
<p class=MsoNormal style='line-height:17.05pt;background:white'><font size=3
color="#222222" face=Calibri><span style='font-size:12.0pt;font-family:Calibri;
color:#222222'>Partner</span></span></font><font color="#444444" face=Calibri><span
style='font-family:Calibri;color:#444444'><br>
<br>
<a href="http://www.transplanuk.com/" target="_blank" style='font-weight:inherit'><font
color="#1155cc"><span style='color:#1155CC;text-decoration:none'><img border=0
width=190 height=60 id="_x0000_i1025"
src="http://www.transplanuk.com/wp-content/uploads/2014/07/transplan_UK_weblogo_190x60.png"
style='border-bottom-style:none;border-left-style:none;border-right-style:none;
border-top-style:none;line-height:22.72px'></span></font></a><o:p></o:p></span></font></p>
</div>
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<p class=MsoNormal style='line-height:17.05pt;background:white'><i><font
size=2 color="#222222" face=Arial><span style='font-size:10.0pt;font-family:
Arial;color:#222222;font-style:italic'>Office: 016 3557 8435 (07h to
22h GTS)</span></font></i><font color="#444444"><span style='color:#444444'><o:p></o:p></span></font></p>
</div>
</div>
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<div>
<p class=MsoNormal style='line-height:17.05pt;background:white'><i><font
size=2 color="#222222" face=Arial><span style='font-size:10.0pt;font-family:
Arial;color:#222222;font-style:italic'>Car: 075 3098 0115 (only responds when
driving)</span></font></i><font color="#444444"><span style='color:#444444'><o:p></o:p></span></font></p>
</div>
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<p class=MsoNormal style='line-height:17.05pt;background:white'><st1:address
w:st="on"><st1:Street w:st="on"><i><font size=2 color="#222222" face=Arial><span
style='font-size:10.0pt;font-family:Arial;color:#222222;font-style:italic'>6
Horn Street</span></font></i></st1:Street><i><font size=2 color="#222222"
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:#222222;
font-style:italic'>, <st1:City w:st="on">Compton</st1:City></span></font></i></st1:address><i><font
size=2 color="#222222" face=Arial><span style='font-size:10.0pt;font-family:
Arial;color:#222222;font-style:italic'>, <st1:place w:st="on"><st1:City w:st="on">NEWBURY</st1:City>,
<st1:PostalCode w:st="on">RG20 6QS</st1:PostalCode></st1:place></span></font></i><font
color="#444444"><span style='color:#444444'><o:p></o:p></span></font></p>
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<p class=MsoNormal><font size=3 face=Calibri><span style='font-size:12.0pt;
font-family:Calibri'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='line-height:13.5pt'><font size=2 color="#41424e"
face=Arial><span style='font-size:10.0pt;font-family:Arial;color:#41424E'><o:p> </o:p></span></font></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3 face=Calibri><span
style='font-size:12.0pt;font-family:Calibri'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'></span><o:p> </o:p></span></font></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><img border=0 width=32 height=32 id="_x0000_i1026"
src="https://mailfoogae.appspot.com/t?sender=aYmlsbGJlc3RjbWFAZ21haWwuY29t&type=zerocontent&guid=aa340c0f-ca89-401d-a8e1-b5d39e82e36f"
style='max-height:0px;overflow:hidden;width:0px'></span></font><font size=1
color=white><span style='font-size:7.5pt;color:white'>ᐧ</span></font><o:p></o:p></p>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>_______________________________________________<br>
<br>
Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br>
<br>
The cma-l mailing list is a members' service provided by the Community Media
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