[cma-l] Keeping marketers tuned into radio

[Ron Millet]

So moving forward (to use the jargon) as part of this Agenda can we suggest as a first step DCMS implement promptly, Clive's very sensible idea. Then after a brief interval other Departments can be "encouraged" to follow suit.

Regards

Ron
Radiojcom


Sent from my iPad

> On 14 Jun 2016, at 15:13, Bill Best <bill.best at commedia.org.uk> wrote:
> 
> Thanks Clive.
> 
> With the demise of the Central Office of Infomation in 2011 there has been no single Government agency tasked with the responsibility for providing marketing and advertising services to other organisations in the public sector.
> 
> However through our contacts at DCMS, the Community Media Association is developing an agenda to promote the community radio sector to other Government departments and the DCMS is keen to work with and support us in achieving this.
> 
> Best regards
> 
> Bill 
> -- 
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>> On 14 June 2016 at 13:15, Clive Glover <clive.glover at lineone.net> wrote:
>> To me a key point is that it is the Government that is the largest spender on radio advertising. I know the CMA has tried several times before to persuade them that they should pay for PSA's on Community stations but this has simply been ignored. CR stations reach parts of the communities that other stations do not and surely the Government would always want to maximise their messages re vaccinations, fire risks or registering to vote etc?
>> 
>> Can we try this again someone?
>> 
>> Clive Glover
>> 
>>> On 14 Jun 2016, at 07:53, Ian Hickling wrote:
>>> 
>>> This is an interesting read:
>>> http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?
>>> Perhaps the most valuable point is that, in general, a commercial client sees £7.70 in revenue for every £1 spent on radio advertising and sponsorship.
>>> Where could you possibly better that level of investment?
>>> Shame that Leonie Roderick's piece in Marketing Week uses such a medieval radio as its headline illustration.
>>> 
>>> Ian Hickling
>>> Partner
>>> 
>>> 
>>> Office: 016 3557 8435  (07h to 22h GTS)
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>>> 6 Horn Street, Compton, NEWBURY, RG20 6QS
> 
> ᐧ
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