[cma-l] Keeping marketers tuned into radio

[Bill Best]

Thanks Clive.

With the demise of the Central Office of Infomation in 2011 there has been
no single Government agency tasked with the responsibility for providing
marketing and advertising services to other organisations in the public
sector.

However through our contacts at DCMS, the Community Media Association is
developing an agenda to promote the community radio sector to other
Government departments and the DCMS is keen to work with and support us in
achieving this.

Best regards

Bill
-- 
Operations Manager
Community Media Association
http://www.commedia.org.uk
https://twitter.com/community_media
https://facebook.com/CommunityMediaAssociation

Canstream Internet Radio
http://www.canstream.co.uk
https://twitter.com/canstream

*Book your tickets now for the Community Media Conference
2016: http://bit.ly/2016CMAConf <http://bit.ly/2016CMAConf>*

On 14 June 2016 at 13:15, Clive Glover <clive.glover at lineone.net> wrote:

> To me a key point is that it is the Government that is the largest spender
> on radio advertising. I know the CMA has tried several times before to
> persuade them that they should pay for PSA's on Community stations but this
> has simply been ignored. CR stations reach parts of the communities that
> other stations do not and surely the Government would always want to
> maximise their messages re vaccinations, fire risks or registering to vote
> etc?
>
> Can we try this again someone?
>
> Clive Glover
>
> On 14 Jun 2016, at 07:53, Ian Hickling wrote:
>
> This is an interesting read:
>
> http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?
> Perhaps the most valuable point is that, in general, a commercial client
> sees £7.70 in revenue for every £1 spent on
> radio advertising and sponsorship.
> Where could you possibly better that level of investment?
> Shame that Leonie Roderick's piece in Marketing Week uses such a medieval
> radio as its headline illustration.
>
> Ian Hickling
> Partner
>
> <http://www.transplanuk.com/>
> *Office: 016 3557 8435  (07h to 22h GTS)*
> *Car: 075 3098 0115 (only responds when driving)*
> *6 Horn Street, Compton, NEWBURY, RG20 6QS*
>
>
>
>
>
>
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