<div dir="ltr"><div><span style="font-size:12.8px">Thanks Clive.</span><div style="font-size:12.8px"><br></div><div style="font-size:12.8px">With the demise of the Central Office of Infomation in 2011 there has been no single Government agency tasked with the responsibility for providing marketing and advertising services to other organisations in the public sector.<br><div class="gmail_extra"><br></div><div class="gmail_extra">However through our contacts at DCMS, the Community Media Association is developing an agenda to promote the community radio sector to other Government departments and the DCMS is <span style="font-size:12.8px">keen to work with and support us in achieving this.</span></div></div></div><div class="gmail_extra"><br></div><div class="gmail_extra"><span style="font-size:12.8px">Best regards</span></div><div class="gmail_extra"><span style="font-size:12.8px"><br></span></div><div class="gmail_extra"><span style="font-size:12.8px">Bill</span></div><div class="gmail_extra"><span style="font-size:12.8px">-- <br clear="all"></span><div><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><span><div><div><div><div><div>Operations Manager<br></div>Community Media Association<br></div><a href="http://www.commedia.org.uk" target="_blank">http://www.commedia.org.uk</a><br></div><div><a href="https://twitter.com/community_media" target="_blank">https://twitter.com/community_media</a><br></div><div><a href="https://facebook.com/CommunityMediaAssociation" target="_blank">https://facebook.com/CommunityMediaAssociation</a><br><br></div><div></div>Canstream Internet Radio<br></div><a href="http://www.canstream.co.uk" target="_blank">http://www.canstream.co.uk</a><br></div><a href="https://twitter.com/canstream" target="_blank">https://twitter.com/canstream</a></span></div></div><div dir="ltr"><br></div><div><b><font size="4" color="#0000ff">Book your tickets now for the Community Media Conference 2016: <a href="http://bit.ly/2016CMAConf" target="_blank">http://bit.ly/2016CMAConf</a></font></b></div></div></div></div></div></div></div></div></div></div>
<br><div class="gmail_quote">On 14 June 2016 at 13:15, Clive Glover <span dir="ltr"><<a href="mailto:clive.glover@lineone.net" target="_blank">clive.glover@lineone.net</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-style:solid;border-left-color:rgb(204,204,204);padding-left:1ex"><div style="word-wrap:break-word">To me a key point is that it is the Government that is the largest spender on radio advertising. I know the CMA has tried several times before to persuade them that they should pay for PSA's on Community stations but this has simply been ignored. CR stations reach parts of the communities that other stations do not and surely the Government would always want to maximise their messages re vaccinations, fire risks or registering to vote etc?<div><br></div><div>Can we try this again someone?</div><div><br></div><div>Clive Glover</div><div><br><div><div><div class="h5"><div>On 14 Jun 2016, at 07:53, Ian Hickling wrote:</div><br></div></div><blockquote type="cite"><span style="border-collapse:separate;font-family:Helvetica;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:-webkit-auto;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;font-size:medium"><div style="font-size:12pt;font-family:Calibri"><div><div class="h5"><div dir="ltr"><font color="#000000">This is an interesting read:<br></font><a href="http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?" target="_blank">http://www.marketingweek.com/2016/06/13/radio-reaches-millions-but-still-has-a-job-to-do-in-convincing-marketers-of-its-worth/?</a><div><font color="#000000">Perhaps the most valuable point is that, in general, a commercial client sees £7.70 in revenue for every £1 spent on radio advertising and sponsorship.</font></div><div><font color="#000000">Where could you possibly better that level of investment?<br>Shame that Leonie Roderick's piece in Marketing Week uses such a medieval radio as its headline illustration.<br></font><br><div style="line-height:21.3px;color:rgb(68,68,68);background-color:rgb(255,255,255)"><div style="margin:0px;padding:0px;line-height:22.72px;background-image:initial;background-repeat:initial"><font face="Calibri" size="3"><span style="line-height:22.72px"><span style="line-height:22.72px;color:rgb(34,34,34)">Ian Hickling</span></span><span style="color:rgb(34,34,34);line-height:17.9867px"></span></font></div></div><div style="margin:0px;padding:0px;line-height:22.72px;color:rgb(68,68,68);background-color:rgb(255,255,255)"><span style="line-height:22.72px;color:rgb(34,34,34);background-image:initial;background-repeat:initial"><font face="Calibri" size="3">Partner</font></span><span style="font-size:12pt;font-family:Calibri,sans-serif;line-height:22.72px"><br style="line-height:22.72px"><br style="line-height:22.72px"><a href="http://www.transplanuk.com/" style="line-height:22.72px;font-weight:inherit;color:blue" target="_blank"><span style="line-height:22.72px;color:rgb(17,85,204);text-decoration:none"><img border="0" src="http://www.transplanuk.com/wp-content/uploads/2014/07/transplan_UK_weblogo_190x60.png" style="line-height: 22.72px; border: none;"></span></a></span></div><div style="line-height:21.3px;color:rgb(68,68,68);background-color:rgb(255,255,255)"><div style="margin:0px;padding:0px;line-height:22.72px;font-family:'Times New Roman',serif"><font size="2"><i style="line-height:22.72px"><span style="line-height:22.72px;font-family:Arial,sans-serif;color:rgb(34,34,34)">Office: 016 3557 8435 (07h to 22h GTS)</span></i><span style="font-family:Arial,sans-serif;color:rgb(34,34,34);line-height:17.9867px"></span></font></div></div><div style="line-height:21.3px;color:rgb(68,68,68);background-color:rgb(255,255,255)"><div style="margin:0px;padding:0px;line-height:22.72px;font-family:'Times New Roman',serif"><font size="2"><i style="line-height:22.72px"><span style="line-height:22.72px;font-family:Arial,sans-serif;color:rgb(34,34,34)">Car: 075 3098 0115 (only responds when driving)</span></i><span style="line-height:17.9867px;font-family:Arial,sans-serif;color:rgb(34,34,34)"></span></font></div></div><div style="line-height:21.3px;color:rgb(68,68,68);background-color:rgb(255,255,255)"><div style="margin:0px;padding:0px;line-height:22.72px;font-family:'Times New Roman',serif"><i style="line-height:22.72px"><span style="line-height:22.72px;font-family:Arial,sans-serif;color:rgb(34,34,34)"><font size="2">6 Horn Street, Compton, NEWBURY, RG20 6QS</font></span></i></div></div></div><div><br><table style="border-top-width:1px;border-top-style:solid;border-top-color:rgb(211,212,222)"><tbody><tr><td style="width:55px;padding-top:13px"></td><td style="width:470px;padding-top:12px;color:rgb(65,66,78);font-size:13px;font-family:Arial,Helvetica,sans-serif;line-height:18px"><br></td></tr></tbody></table><a width="1" height="1"></a></div></div></div></div><br><br></div></span></blockquote></div><br></div></div></blockquote></div><br></div></div><div hspace="streak-pt-mark" style="max-height:1px"><img style="width:0px;max-height:0px;overflow:hidden" src="https://mailfoogae.appspot.com/t?sender=aYmlsbGJlc3RjbWFAZ21haWwuY29t&type=zerocontent&guid=aa340c0f-ca89-401d-a8e1-b5d39e82e36f"><font color="#ffffff" size="1">ᐧ</font></div>