[cma-l] Crowd funding

[Shane Carey]

Hi Terry,

We're nearly at the end of our crowdfunding campaign with Indiegogo -
https://www.indiegogo.com/projects/save-reprezent-radio-sound-of-young-london#home

Have a look at the site, we offered a good range of perks (down the right
hand side). There are a few important tips to follow if you're going to
launch one:

   - Make sure you have at least 25% of the target committed and showing on
   the site when you start - 97% of campaigns fail to reach their target if
   they don't do this. It's a lot of prep work in the background!
   - It's a hard balance not to look desperate - though there needs to be
   enough of an emotional angle for people to make the effort
   - Create a decent film to explain - there are a few up there it's hard
   to know what they're actually asking for
   - Try not to clash (as much as possible) with other big appeals - Comic
   Relief, Children in Need, humanitarian fundraisers
   - Keep momentum throughout the campaign - a new story/ update every few
   days, so it's not one big push then stagnation
   - Get mainstream press/ TV on board if possible
   - There are lots of Crowdfunding sites - we chose Indiegogo because of
   the 'flexible funding' option, meaning that you get the money even if you
   don't reach the target
   - Set a realistic target - even with Indiegogo, if you reach your target
   they take 4% commission - if you don't it's 9%, which could be quite a lot
   in the end!
   - Stick to your perk commitments afterwards

A couple of our press profile pieces:

http://www.theguardian.com/music/musicblog/2015/may/05/reprezent-radio-closure-funding-cuts-jamz-supernova-stormzy

http://now-here-this.timeout.com/2015/05/04/help-save-jobs-and-talent-at-reprezent-radio/

Happy to look over anything if you want to send the plan to me before you
go for it.

best, Shane


*Shane Carey*Director

020 8320 0880
*reprezent.org.uk <http://www.reprezent.org.uk/>*

91-93 Queens Road
London | SE15 2EZ

      <http://www.reprezent.org.uk/>

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<https://www.youtube.com/user/ReprezentRadio>
<https://soundcloud.com/reprezent-107-3fm>
<https://www.linkedin.com/profile/public-profile-settings?trk=prof-edit-edit-public_profile>
  <https://twitter.com/ReprezentRadio>


     Innovation in Mental Health
<http://www.reprezent.org.uk/#/enterprise/our-work/mental-health>


[image: image]    Deloitte Social Innovation Pioneer
<http://www.deloittedigital.com/eu/blog/how-do-young-people-use-social-media-to-look-for-jobs>

On 6 May 2015 at 07:59, Terry Doyle <cma at nnbc.co.uk> wrote:

> Hi,
>
> Has anyone used crowd funding in the past either to raise cash for their
> station generally or for a specific project within the station... or used
> it to raise pre-launch cash?
>
> If you used crowd funding;
>
> What kind of things did you give back to funders?
> What kind of projects did you fund?
>
> Regards
>
> Terry Doyle
>
> NNBC
>
>
>
>
>
>
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