<div dir="ltr"><div>Hi Terry, </div><div><br></div><div>We're nearly at the end of our crowdfunding campaign with Indiegogo - <a href="https://www.indiegogo.com/projects/save-reprezent-radio-sound-of-young-london#home" target="_blank">https://www.indiegogo.com/projects/save-reprezent-radio-sound-of-young-london#home</a></div><div><br></div><div>Have a look at the site, we offered a good range of perks (down the right hand side). There are a few important tips to follow if you're going to launch one:</div><div><ul><li>Make sure you have at least 25% of the target committed and showing on the site when you start - 97% of campaigns fail to reach their target if they don't do this. It's a lot of prep work in the background!</li><li>It's a hard balance not to look desperate - though there needs to be enough of an emotional angle for people to make the effort</li><li>Create a decent film to explain - there are a few up there it's hard to know what they're actually asking for</li><li>Try not to clash (as much as possible) with other big appeals - Comic Relief, Children in Need, humanitarian fundraisers</li><li>Keep momentum throughout the campaign - a new story/ update every few days, so it's not one big push then stagnation</li><li>Get mainstream press/ TV on board if possible</li><li>There are lots of Crowdfunding sites - we chose Indiegogo because of the 'flexible funding' option, meaning that you get the money even if you don't reach the target</li><li>Set a realistic target - even with Indiegogo, if you reach your target they take 4% commission - if you don't it's 9%, which could be quite a lot in the end!</li><li>Stick to your perk commitments afterwards</li></ul><div>A couple of our press profile pieces:</div></div><div><br></div><div><a href="http://www.theguardian.com/music/musicblog/2015/may/05/reprezent-radio-closure-funding-cuts-jamz-supernova-stormzy" target="_blank">http://www.theguardian.com/music/musicblog/2015/may/05/reprezent-radio-closure-funding-cuts-jamz-supernova-stormzy</a><br></div><div><br></div><div><a href="http://now-here-this.timeout.com/2015/05/04/help-save-jobs-and-talent-at-reprezent-radio/" target="_blank" style="font-family:Montserrat">http://now-here-this.timeout.com/2015/05/04/help-save-jobs-and-talent-at-reprezent-radio/</a><br></div><div><br></div><div>Happy to look over anything if you want to send the plan to me before you go for it. </div><div><br></div><div>best, Shane</div><div class="gmail_extra"><div><div class="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><table border="0" cellspacing="0" cellpadding="0" style="font-size:small;border-collapse:collapse;background-image:initial;background-repeat:initial"><tbody><tr style="height:44pt"><td width="168" valign="top" style="width:125.9pt;border-style:none dotted none none;border-right-color:rgb(64,64,64);border-right-width:1pt;padding:0cm 5.4pt;height:44pt"><p><b><span lang="EN-US" style="font-family:Arial,sans-serif;color:rgb(26,26,26)"><font size="4">Shane Carey</font><u style="font-size:13.5pt"><br></u></span></b><span style="font-family:Arial,sans-serif;color:rgb(26,26,26)">Director</span></p><p style="margin-bottom:0.0001pt"><span style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(83,83,83)">020 8320 0880<br></span><u><span lang="EN-US" style="font-size:10pt;font-family:Arial,sans-serif"><a href="http://www.reprezent.org.uk/" style="color:rgb(17,85,204)" target="_blank"><span style="color:rgb(66,1,120)">reprezent.org.uk</span></a></span></u><u><span lang="EN-US" style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(66,1,120)"><br></span></u><span style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(83,83,83)"><br>91-93 Queens Road </span><span style="font-size:10pt;font-family:'MS Gothic';color:rgb(83,83,83)">
</span><span style="font-size:10pt;font-family:Arial,sans-serif;color:rgb(83,83,83)"><br>London | SE15 2EZ</span><span style="font-size:10pt;font-family:Arial,sans-serif"></span></p></td><td width="448" valign="top" style="width:336.2pt;border:none;padding:0cm 5.4pt;height:44pt"><p><span style="font-size:10pt;font-family:Arial,sans-serif"> </span><span style="font-size:10pt;font-family:Arial,sans-serif"> </span><a href="http://www.reprezent.org.uk/" target="_blank"><img src="http://i.imgbox.com/8fVxbVU0.png" width="131" height="62" style="margin-right:0px"></a></p><p> <a href="https://twitter.com/ReprezentRadio" style="color:rgb(17,85,204)" target="_blank"><img src="https://cdn3.iconfinder.com/data/icons/picons-social/57/43-twitter-32.png" width="22" height="22" style="margin-right:0px"></a> <a href="https://www.youtube.com/user/ReprezentRadio" style="color:rgb(17,85,204)" target="_blank"><img src="https://cdn3.iconfinder.com/data/icons/picons-social/57/58-youtube-32.png" width="23" height="23" style="margin-right:0px"></a> <a href="https://soundcloud.com/reprezent-107-3fm" style="color:rgb(17,85,204)" target="_blank"><img src="https://cdn0.iconfinder.com/data/icons/entypo/100/soundcloud-32.png" width="21" height="18" style="margin-right:0px"></a> <a href="https://www.linkedin.com/profile/public-profile-settings?trk=prof-edit-edit-public_profile" style="color:rgb(17,85,204)" target="_blank"><img src="https://cdn3.iconfinder.com/data/icons/brands-applications/512/linked_in-32.png" width="20" height="20" style="margin-right:0px"></a><span style="font-size:10pt;font-family:Arial,sans-serif"> </span><a href="https://twitter.com/ReprezentRadio" style="color:rgb(17,85,204)" target="_blank"><span style="font-size:10pt;font-family:Arial,sans-serif;text-decoration:none"></span></a><span style="font-size:10pt;font-family:Arial,sans-serif"> </span><span style="font-size:10pt;font-family:Arial,sans-serif"> </span></p><p><span style="font-size:10pt;font-family:Arial,sans-serif"><br></span></p></td></tr></tbody></table><p style="font-size:13.3333339691162px;margin-bottom:4pt"> <a href="http://www.reprezent.org.uk/#/enterprise/our-work/mental-health" target="_blank"><img src="https://docs.google.com/uc?export=download&id=0Bx8opIsGy3QvVXY3bTFSSTNFLXc&revid=0Bx8opIsGy3QvN1pqWlpPS2ZOK0hoR0s4QkJZeWFBbHRCWXlZPQ" width="96" height="53" alt=""><font size="4" color="#ff0000"> </font><font size="4" color="#000000">Innovation in Mental Health</font></a></p><p style="font-size:13.3333339691162px;margin-bottom:4pt"><span style="font-size:10pt;font-family:'Gotham Book';color:black"><br></span><a href="http://www.deloittedigital.com/eu/blog/how-do-young-people-use-social-media-to-look-for-jobs" target="_blank"><img alt="image" src="http://media.tumblr.com/c0c8057bd995d455a9600e286bd4b935/tumblr_inline_mtdtj6h3eH1ramrej.jpg" width="96" height="59" style="border:0px;vertical-align:middle;max-width:100%;font-family:arial,arial,Arial,sans-serif;line-height:20.7999992370605px"><font color="#000000"> <span style="font-size:large">Deloitte Social Innovation Pioneer</span></font></a></p></div></div></div></div></div></div></div></div></div>
<br><div class="gmail_quote">On 6 May 2015 at 07:59, Terry Doyle <span dir="ltr"><<a href="mailto:cma@nnbc.co.uk" target="_blank">cma@nnbc.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">Hi,<div><br></div><div>Has anyone used crowd funding in the past either to raise cash for their station generally or for a specific project within the station... or used it to raise pre-launch cash?</div><div><br></div><div>If you used crowd funding; </div><div><br></div><div>What kind of things did you give back to funders?</div><div>What kind of projects did you fund?</div><div><br></div><div>Regards</div><div><br></div><div>Terry Doyle </div><div><br></div><div>NNBC</div><div><br></div><div><br></div><div><br></div><div><br></div><div><br></div>
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