[cma-l] RadioCentre unimpressed with community radio changes
Den Packer
d.packer at csrfm.com
Fri Jan 23 09:06:03 GMT 2015
It would seem that way Cat. And even more of a reason to ignore them when
you read these stats from the link that Glyn posted.
"Community radio currently has a 0.7% share of radio advertising in the UK
(source Ofcom Communications Market report 2014). If all CR stations take
100% advantage of the new £15k advertising ability it will increase to
around 1.4% – hardly earth shattering."
'nuff said?
Den
CSR FM
*Dennison Packer | Media Co-ordinator | CSRfm**Tel:* 01227 816101 |
*Website*: *www.csrfm.com <http://www.csrfm.com> | *97.4 FM in Canterbury
| @CSRfm <http://www.twitter.com/csrfm>
On 22 January 2015 at 18:51, <cma-l-request at mailman.commedia.org.uk> wrote:
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> Today's Topics:
>
> 1. Re: RadioCentre unimpressed with community radio changes
> (Cat Lake)
> 2. Re: RadioCentre unimpressed with community radio changes
> (Two Lochs Radio)
> 3. Re: RadioCentre unimpressed with community radio changes
> (Canalside's The Thread)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Thu, 22 Jan 2015 18:35:09 +0000
> From: Cat Lake <connect at catlake.uk>
> To: martin at martinsteers.co.uk, CMA-Mailing-List
> <cma-l at mailman.commedia.org.uk>
> Subject: Re: [cma-l] RadioCentre unimpressed with community radio
> changes
> Message-ID:
> <
> CAAERnb4dYhHtn7kwAV3sr9OMudzV8biCpTK0fD2Wfk-D2zxcSA at mail.gmail.com>
> Content-Type: text/plain; charset="utf-8"
>
> Just ignore this. It's not like we've gone from no advertising to
> unlimited. We've been competing for local advertising for years now. Stupid
> people.
>
> Cat
> On Jan 22, 2015 2:52 PM, "Martin Steers" <martin at martinsteers.co.uk>
> wrote:
>
> > Via Radio Today:
> >
> http://radiotoday.co.uk/2015/01/radiocentre-unimpressed-with-community-radio-changes/
> >
> > RadioCentre, the industry body for commercial radio, says changes to the
> > way community radio stations can fund themselves is a concern for
> > commercial stations.
> >
> > The Government today said
> > <http://radiotoday.co.uk/2015/01/community-radio-order-updated/> the
> > not-for-profit stations can now make the majority of its income from
> > advertising, rather than the previous 50% rule.
> >
> > Siobhan Kenny, Chief Executive of RadioCentre said: ?This is a
> > disappointing outcome and will be a real cause for concern for small
> > commercial radio stations where margins are already squeezed.
> >
> > ?The changes proposed by the Department of Culture, Media and Sport
> (DCMS)
> > risk blurring the lines between community and commercial stations and
> puts
> > them in direct competition for limited local advertising, alongside local
> > press, local television and online.
> >
> > ?Community radio can perform a valuable complementary role to commercial
> > radio and the BBC, but it must offer something significantly different to
> > the communities it serves. Any changes must be accompanied by a renewed
> > emphasis on enforcement and compliance with the key commitments of these
> > stations.?
> >
> > The Government?s announcement follows a consultation carried out by the
> > DCMS launched in February 2013.
> >
> > More details on today?s changes can be found here
> > <http://radiotoday.co.uk/2015/01/community-radio-order-updated/>.
> >
> > _______________________________________________
> >
> > Reply - cma-l at commedia.org.uk
> >
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> ------------------------------
>
> Message: 2
> Date: Thu, 22 Jan 2015 18:43:44 -0000
> From: "Two Lochs Radio" <tlr at gairloch.co.uk>
> To: "The Community Media Association Discussion List"
> <cma-l at mailman.commedia.org.uk>
> Subject: Re: [cma-l] RadioCentre unimpressed with community radio
> changes
> Message-ID: <F87C18B650A048FEA0BA4A100D30EEC0 at wwpc04>
> Content-Type: text/plain; charset="utf-8"
>
> I agree that with a ?15,000 cap there is no serious threat from community
> stations to most commercial stations, but I'm not sure you're right
> regarding spot rates. Many very small commercial stations charge ?4-12 per
> 30s spot. Is that an order of magnitude higher than those CR stations that
> can sell commercial time?
>
> I might have a distorted picture from the commercial/community overlap
> that exists in Scotland, but I always had the impression there was
> significant rate overlap in the ?5-10/spot region between CR advertising
> rates (where available) and very small commercial station ratecards.
>
> Alex
> ----- Original Message -----
> From: Geoff Rogers
> To: The Community Media Association Discussion List
> Sent: Thursday, January 22, 2015 6:21 PM
> Subject: Re: [cma-l] RadioCentre unimpressed with community radio changes
>
>
> Even the smallest commercial radio stations have advertising rates an
> order of magnitude higher than many (most?) Community Radio stations. (I
> work in both sectors so I think I have the right to comment here.)
>
>
> Therefore customers of Community Radio stations would be very unlikely
> to take out advertising on the local commercial station, so RadioCentre do
> not have a point here.
>
>
> It's this kind of comment that further alienates commercial radio
> operators while co-operation between the two, can and does work.
>
>
> These opinions are my own.
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> ------------------------------
>
> Message: 3
> Date: Thu, 22 Jan 2015 18:49:33 -0000
> From: "Canalside's The Thread" <office at thethread.org.uk>
> To: "'The Community Media Association Discussion List'"
> <cma-l at mailman.commedia.org.uk>
> Subject: Re: [cma-l] RadioCentre unimpressed with community radio
> changes
> Message-ID:
>
> <!&!AAAAAAAAAAAYAAAAAAAAAJdWVmK8n0ZDnFrnt7yKPuLCgAAAEAAAAIoYk2n0xVNBmtTHf+krZdcBAAAAAA==@
> thethread.org.uk>
>
> Content-Type: text/plain; charset="us-ascii"
>
> The middle bit is the key bit here SOMEONE IN THE COMMERCIAL
> SECTOR DOESN'T HAVE A POINT
>
>
>
> That has always been the point, my point, your point, the Community Radio
> point .. They don't have a point, never have and never will, there is no
> point.
>
>
>
> Finally, has no one ever thought that if the rules go and the 50% even gets
> wavered, we could reduce our prices right down on an individual basis
> (which
> we do anyway) and then business4es in the Community could run with both
> and it wouldn't cost that much more and then we would all be happy.
>
>
>
> I am desperately trying to walk away from this debate and weigh up the
> options . they ain't looking good at the minute. I can't walk away because
> I'm getting wound up again. I wanted to remain calm ....why are words like
> 'cop-out' 'hoodwinked' 'shafted' 'conned' 'bottled out'
> springing to mind ?? something must be amiss
>
>
>
> I would like to receive an e-mail from someone / anyone who thinks this is
> brilliant ! I'm not going to argue or fall out as you are entitled to
> your
> opinion, and if you think that something has been gained (which I'm not
> sure
> if you add the others bits to the debate) it's just a bit of a token
> gesture.
>
>
>
> There's another one 'token gesture'
>
>
>
> Thoughts please ? obviously we have to be careful here that we
> don't undermine the efforts of Bill and Dom .. This is NOT a criticism of
> them, they have got out of this all that could be got out of it as it is
> the
> mindset at the top and the mindset in Government that has swerved. Well it
> hasn't, it was never on the straight and narrow from the outset.
>
> Number 6 deserves a pat on the back for everyone though .. and I mean
> everyone .they have moved well over half-way on that one.
>
>
>
> Nick
>
>
>
> _____
>
> From: cma-l-bounces at mailman.commedia.org.uk
> [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Geoff Rogers
> Sent: 22 January 2015 18:22
> To: The Community Media Association Discussion List
> Subject: Re: [cma-l] RadioCentre unimpressed with community radio changes
>
>
>
> Even the smallest commercial radio stations have advertising rates an order
> of magnitude higher than many (most?) Community Radio stations. (I work in
> both sectors so I think I have the right to comment here.)
>
>
>
> Therefore customers of Community Radio stations would be very unlikely to
> take out advertising on the local commercial station, so RadioCentre do not
> have a point here.
>
>
>
> It's this kind of comment that further alienates commercial radio operators
> while co-operation between the two, can and does work.
>
>
>
> These opinions are my own.
>
>
>
> On 22 January 2015 at 16:58, Alan Coote <alan.coote at 5digital.co.uk> wrote:
>
> "[CR] must offer something significantly different to the communities it
> serves";
>
>
>
> True. I think many of my commercial radio friends would agree, that's a bit
> rich coming from the head of a sector which is better resourced and funded
> than CR, yet over the years has lacked innovation and all but erased any
> creativity.
>
>
>
> Just a thought.
>
>
>
> Alan
>
>
>
> From: cma-l-bounces at mailman.commedia.org.uk
> [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Martin Steers
> Sent: 22 January 2015 14:46
> To: CMA-Mailing-List
> Subject: [cma-l] RadioCentre unimpressed with community radio changes
>
>
>
> Via Radio Today:
>
> http://radiotoday.co.uk/2015/01/radiocentre-unimpressed-with-community-radio
> -changes/
>
>
>
> RadioCentre, the industry body for commercial radio, says changes to the
> way
> community radio stations can fund themselves is a concern for commercial
> stations.
>
> The Government today
> <http://radiotoday.co.uk/2015/01/community-radio-order-updated/> said the
> not-for-profit stations can now make the majority of its income from
> advertising, rather than the previous 50% rule.
>
> Siobhan Kenny, Chief Executive of RadioCentre said: "This is a
> disappointing
> outcome and will be a real cause for concern for small commercial radio
> stations where margins are already squeezed.
>
> "The changes proposed by the Department of Culture, Media and Sport (DCMS)
> risk blurring the lines between community and commercial stations and puts
> them in direct competition for limited local advertising, alongside local
> press, local television and online.
>
> "Community radio can perform a valuable complementary role to commercial
> radio and the BBC, but it must offer something significantly different to
> the communities it serves. Any changes must be accompanied by a renewed
> emphasis on enforcement and compliance with the key commitments of these
> stations."
>
> The Government's announcement follows a consultation carried out by the
> DCMS
> launched in February 2013.
>
> More details on today's changes can be found
> <http://radiotoday.co.uk/2015/01/community-radio-order-updated/> here.
>
>
> _______________________________________________
>
> Reply - cma-l at commedia.org.uk
>
> The cma-l mailing list is a members' service provided by the Community
> Media
> Association - http://www.commedia.org.uk
> Twitter: http://twitter.com/community_media
> http://www.facebook.com/CommunityMediaAssociation
> Canstream Internet Radio & Video: http://www.canstream.co.uk/
> _______________________________________________
>
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>
>
>
>
>
> --
>
> Geoff Rogers
> Programme Director
> Susy Radio, Local Community Radio for Redhill and Reigate
> On-air across Sussex and Surrey on 103.4FM NOW
> Web: susyradio.com <http://www.susyradio.com>
>
> Susy Radio Ltd. A company registered in England and Wales.
> Registered Office: 54 Nutfield Road, Merstham, Redhill, Surrey, RH1 3EP.
> Registered Number: 06748586
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>
>
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