[cma-l] Community Radio Order

[Two Lochs Radio]

Well done Paul! 

>From RAJAR's latest available quarter that reach would put your listener numbers ahead of at least 20 of the commercial stations that are RAJAR subscribers, including Smooth Radio Essex, and ahead of many more that don't pay RAJAR!

Alex


RAJAR quarter ending Sep 2014
      Station Reach 
      Eagle Extra 3,000 
      Fire Radio South Coast 4,000 
      Connect DAB 7,000 
      Radio Ceredigion 16,000 
      107.8 Arrow FM for Hastings 17,000 
      107 JACK fm (Reading 107FM) 18,000 
      The Breeze (Cheltenham) 18,000 
      107.6 Banbury Sound 18,000 
      Free Radio 80s (Shropshire) 19,000 
      Rugby FM 20,000 
      Lakeland Radio 20,000 
      107.5 Sovereign Radio 21,000 
      96.2 Touch FM - Coventry 22,000 
      Time FM 106.6 23,000 
      North Norfolk Radio 23,000 
      Radio Exe 24,000 
      Pulse 2 26,000 
      3FM 26,000 
      Smooth Radio Essex 28,000 
      Oak FM 28,000 
      Smooth Radio Devon 29,000 
      Cheshire's Silk 106.9 29,000 


  ----- Original Message ----- 
  From: Paul Golder 
  To: The Community Media Association Discussion List 
  Sent: Wednesday, January 21, 2015 6:01 PM
  Subject: Re: [cma-l] Community Radio Order


  I've contracted with a private market research firm a few times since we took to the airwaves full time in 2007.


  We're currently getting a 20% weekly reach which implies about 30,000 listeners a week.  Our website visitor figures (over 200,000 per month, with 12,000 a month viewing the schedule and local events pages) seem to make sense in this context.


  I wasn't aware that RAJAR was skewed towards its members' areas, which would make any extrapolation of the "other radio listening" figure quite meaningless.


  It's natural for CR to be defensive with the suggestion that CR has half a million listeners - but I'm just not buying it.  That's only an average of 2,000 per station - I could probably NAME at least 3,000 people who engage with us regularly!


  Cheers
  Paul
  Phoenix FM
  www.phoenixfm.com



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