[cma-l] Community Radio Order

[Canalside's The Thread]

You see guys, sorry to appear to be looking for an argument, but all of this
ought to be irrelevant under the original launch of Community Radio. It is
the fact that we have less or more listeners or the same that causes the
problems. If we are going around saying we have more listeners than whoever
?   then the restrictions kinda come into play. I know they shouldn't and I
know that if we have more listeners (or don't) it shouldn't matter. It ought
to have no bearing on it. Sadly it has had a bearing and my point weeks ago,
was that the message being sent out there now is all gobbledy gook.

 

Are we competing, are we not competing, if we are not ought we be, if we are
should we not be  ??   it's a shambles .I believe Community Radio should be
simplistic, it should be Que sera sera and restrictions should be no where
in sight. Whatever will be will be and we all deal with it.

 

I don't care if we have more or less listeners than Silk ..why ?  because if
Community Radio was running how it is meant to be, we would have enough
funding from the Community Fund Pot, to pay for the essentials and core
costs. In otherwords, if we were 100% voluntary, with folk wandering in
willy nilly, we could still function in some way shape or form. This is with
or without a Station manager and/or someone on sales etc                 I
think this is how many saw Community Radio. Right or wrong, poor image or
good image, it shouldn't matter as we ought to be able to function even if
we are rag tag and bobtail.

 

Does everyone know where I am coming from here or am I waffling again ?    I
feel that we have lost our way, but it isn't exactly our fault. What the
restrictions have done, along with the lack of financial support in the Pot
has distorted the whole Venture, hence why I was saying there is confusion.
It isn't confusion in the true sense of the word but I think a few shots in
own feet have taken place.

 

Keep it simple has been my message. I don't expect everyone to agree ... but
???                  Rajar shouldn't even be on the Radar, if that makes
sense. The moment we start asking to be placed on Rajar, I think we are
going away from our values. We're not here to compete, even though in a
roundabout way we are. We have to compete because the financial support has
been woeful ... so is it a wonder why I reach for the defensive stick ??

 

If I'm wrong here, please say so, that's fine by me    no probs.

 

Nick

 

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Two Lochs Radio
Sent: 21 January 2015 18:39
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Community Radio Order

 

Well done Paul! 

 

>From RAJAR's latest available quarter that reach would put your listener
numbers ahead of at least 20 of the commercial stations that are RAJAR
subscribers, including Smooth Radio Essex, and ahead of many more that don't
pay RAJAR!

 

Alex

 

 

RAJAR quarter ending Sep 2014


Station

Reach


Eagle Extra

3,000


Fire Radio South Coast

4,000


Connect DAB

7,000


Radio Ceredigion

16,000


107.8 Arrow FM for Hastings

17,000


107 JACK fm (Reading 107FM)

18,000


The Breeze (Cheltenham)

18,000


107.6 Banbury Sound

18,000


Free Radio 80s (Shropshire)

19,000


Rugby FM

20,000


Lakeland Radio

20,000


107.5 Sovereign Radio

21,000


96.2 Touch FM - Coventry

22,000


Time FM 106.6

23,000


North Norfolk Radio

23,000


Radio Exe

24,000


Pulse 2

26,000


3FM

26,000


Smooth Radio Essex

28,000


Oak FM

28,000


Smooth Radio Devon

29,000


Cheshire's Silk 106.9

29,000

 

----- Original Message ----- 

From: Paul Golder <mailto:paul at pvg.co.uk>  

To: The Community Media Association <mailto:cma-l at mailman.commedia.org.uk>
Discussion List 

Sent: Wednesday, January 21, 2015 6:01 PM

Subject: Re: [cma-l] Community Radio Order

 

I've contracted with a private market research firm a few times since we
took to the airwaves full time in 2007.

 

We're currently getting a 20% weekly reach which implies about 30,000
listeners a week.  Our website visitor figures (over 200,000 per month, with
12,000 a month viewing the schedule and local events pages) seem to make
sense in this context.

 

I wasn't aware that RAJAR was skewed towards its members' areas, which would
make any extrapolation of the "other radio listening" figure quite
meaningless.

 

It's natural for CR to be defensive with the suggestion that CR has half a
million listeners - but I'm just not buying it.  That's only an average of
2,000 per station - I could probably NAME at least 3,000 people who engage
with us regularly!

 

Cheers

Paul

Phoenix FM

www.phoenixfm.com

 


 



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