[cma-l] Community Radio Order

Wed Jan 21 18:01:55 GMT 2015

I've contracted with a private market research firm a few times since we
took to the airwaves full time in 2007.

We're currently getting a 20% weekly reach which implies about 30,000
listeners a week.  Our website visitor figures (over 200,000 per month,
with 12,000 a month viewing the schedule and local events pages) seem to
make sense in this context.

I wasn't aware that RAJAR was skewed towards its members' areas, which
would make any extrapolation of the "other radio listening" figure quite
meaningless.

It's natural for CR to be defensive with the suggestion that CR has half a
million listeners - but I'm just not buying it.  That's only an average of
2,000 per station - I could probably NAME at least 3,000 people who engage
with us regularly!

Cheers
Paul
Phoenix FM
www.phoenixfm.com

On 21 January 2015 at 17:10, Alan Coote <alan.coote at 5digital.co.uk> wrote:

> Hi James,
>
>
>
> It’s always good to see that something I mention turns into a Blog! J
>
>
>
> When I last spoke to RAJAR they acknowledged that about 40% of UK stations
> weren’t in the survey. This means ‘Other’ actually includes some commercial
> stations and not just community radio.
>
>
>
> The size of the survey is not important it’s the percentage error and
> repeatability. I would be interested to hear if anyone knows what RAJAR’s
> error and repeatability rates percentages are, even with a panel of 100,000?
>
>
>
> I suspect the reason BARB only surveys 8,000 homes is because the
> equipment registers which channel is tuned so they are able to get
> statistically accurate results with a much smaller panel.
>
>
>
> As a footnote, talking to Sky, I was told they get more accurate audience
> and demographic figures than BARB by using by AdSmart and Experian data and
> it’s in near realtime.
>
>
>
> Kind Regards
>
> Alan
>
>
>
> Hear Alan Every Week on Let’s Talk Business The UK’s Premier Radio
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> Email - alan.coote at 5digital.co.uk
>
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>
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>
>
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>
>
> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *James Cridland
> *Sent:* 21 January 2015 14:40
>
> *To:* The Community Media Association Discussion List
> *Subject:* Re: [cma-l] Community Radio Order
>
>
>
> PS: I think the figure is about half a million. Here are my workings -
> http://media.info/radio/data/community-radio-listening-figures-do-10-million-people-tune-in-every-week
>
>
>
> On Wed Jan 21 2015 at 2:03:33 PM James Cridland <james at cridland.net>
> wrote:
>
> Alex: >>I know at the Radio Acadamey a couple of years back RAJAR said
> they do measure all other stations, including Internet radio, but have you
> ever had any indication of just how they might manage to do that, and how
> reliable their figure is?<<
>
>
>
> Respondents are asked to tick the "other radio" box when they are
> listening to "the radio" but it's a station that they don't have a sticker
> for - i.e. a station that isn't in RAJAR. On a national level, this figure
> is amazingly reliable, because it's a national sample size of over 100,000
> adults - many times larger than TV's 8,000 household number.
>
>
>
> Alan: >>I was working from memory on the 10 million (which I acknowledge
> is getting worse the older I get) A report was produced by Ofcom on
> Community Radio.<<
>
>
>
> You said "Community radio reaches 10 million people a week". The radio
> industry uses "reach" as short-hand for "people who tune in", so I was
> slightly surprised at that figure, since it's so different from RAJAR.
>
>
>
> Here's the Ofcom report:
>
>
> http://stakeholders.ofcom.org.uk/binaries/broadcast/radio-ops/CR-AR-10-11.pdf
>
>
>
> ...and the actual line is paragraph 2.26, which reads...
>
> >>Based on our computer modelling of population data and signal reception,
> we
>
> estimate that close to 10.5 million adults (just over 12.5 million people
> in total) are
>
> able to receive a community radio station broadly aimed at them<<
>
>
>
> So, "community radio reaches 10 million people a week" is factually
> untrue. Instead, "community radio could be received by about 10.5 million
> people a week" is correct. In fact, this 10.5m figure is the total possible
> reach that community radio could have if everyone who could pick up
> community radio did so.
>
>
>
> On Wed Jan 21 2015 at 1:38:37 PM Alan Coote <alan.coote at 5digital.co.uk>
> wrote:
>
> Hi James,
>
>
>
> I was working from memory on the 10 million (which I acknowledge is
> getting worse the older I get) A report was produced by Ofcom on Community
> Radio.
>
>
>
> I accept the RAJAR figures as more resent. Although the principle of
> making any statistical sense of ‘Other’ is a bit like knowing how much Dark
> Matter there is in the Universe – we know there some but no one knows how
> much.
>
>
>
> The rest of the figures are available on the Web.
>
>
>
> Kind Regards
>
> Alan
>
>
>
> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *James Cridland
> *Sent:* 21 January 2015 12:49
>
>
> *To:* The Community Media Association Discussion List
>
> *Subject:* Re: [cma-l] Community Radio Order
>
>
>
> > Given community radio reaches 10 million people a week
>
>
>
> Do you have a source for this, Alan?
>
>
>
> RAJAR's "other radio" line, which should contain all non-subscribers to
> RAJAR, says 3.8m/week, of which community radio would be alongside pirate,
> internet and "not radio but calls itself radio".
>
>
>
> //j
>
>
>
>
>
>
>
>
>
> On Wed Jan 21 2015 at 12:20:12 PM Phil Edmonds <lists at philedmonds.info>
> wrote:
>
> The main two points to summarise the many dozens of messages that have
> been coming back and forth over past few days:
>
> 1 - To run a community radio station top of the list needs to be a paid
> 'Station Manager' of some description.
>
> 2 - Most community radio stations are so strapped for cash that this is
> difficult to achieve. A significant majority have an hard time covering
> 'core costs' never mind any development work.
>
>
> So what in my view what does "the announcement" need to address? All
> links to my overarching issue "financing the sector".
>
> 1 - Licence renewal process.
> We're now only months away from the "first batch" of stations current
> licences expiring with no renewal process in place. What chance has any
> one got of getting anywhere near a sustainable business plan if they
> don't know if they'll still have a licence?
>
>
> 2 - Removal of on-air advertising restrictions for stations overlapping
> small commercial radio stations.
> The turnover of a community radio station is so small as to have no
> meaningful impact on a "small commercial licence" holders business. A
> decade down the road from the original ruling a commercial station's
> real competitor on a local scale is Google and Facebook advertising. At
> least a community radio station can help keep the money in the local
> economy, not to some off-shore multi-national.
>
>
> 3 - Community Radio Fund.
> Everyone thinks it's too small. If it's aim is to help towards core
> costs or building sustainability in the sector it's clearly not working
> as effectively as it could. Perhaps it would be better if a chunk of the
> funds were just directed towards Ofcom to subsidise Community Radio
> Ofcom licence fees? Even extending this to the music licensing bodies -
> sector wide blanket licences at zero cost to stations sounds good.
>
>
> 4 - 50% advertising and sponsorship rule.
> I'd propose that this isn't as pressing a worry as some think. A
> diversity of funding sources I think helps protect the qualities of a
> community radio station. Once you've claimed for volunteer time, it's
> actually a 66% rule in 'cash terms' - and possibly an even higher
> percentage if you've any support "in kind" you can claim for on your
> Ofcom return.
>
>
> Phil.
>
>
>
> On 20/01/2015 20:28, Canalside's The Thread wrote:
> > Here’s a few Dom :- from Mr Wright in Bangingheadagainstwallshire
> >
> > 1)Why have successive Governments and Ministers pandered to commercial
> > radio whilst neglecting community radio ?
> >
> > 2)Why have we still got restrictions after 12 years ?
> >
> > 3)Have the requests that we have been asking for the last 6 years been
> > implemented ?
> >
> > 4)On Thursday will you be making a speech telling us everything we
> > already know ? or are there serious beneficial changes for us      will
> > bureaucracy and reporting be reduced ?
> >
> > 5)Do you think that some Community Radio Stations deserve a gold clock
> > for managing to stay afloat whilst still achieving their key commitments
> > ?  under the clouds of restrictions
> >
> > 6)Will there be a little more money going in the Community Radio Pot ?
> > as we have gotten the same amount that was in 10 years ago with more
> > Stations on-air
> >
> > 7)Re:- restrictions ….. if they do stay in some way shape or form how
> > come 4 major on-air Stations have had to operate with NO ON-AIR
> > Advertising at all and by the way you are not allowed to use the small
> > ILR argument or the less than 150,000 argument as neither are relevant
> > and neither are true. The Stations are mainly part of bigger groups
> > which lifts them above the 150,000 anyway
> >
> > 8)Are we to start limbering up ready for the announcement (ie:- putting
> > our deep heat on) as in are we going to have nice little smiles on our
> > faces afterwards or is it going to be a damp squib ?
> >
> > 9)Do you seriously think there will be a falling over of commercial
> > Stations if restrictions are lifted ? because I don’t.
> >
> > 10)How are things in the DCMS ?
> >
> > 11)Would you like a cup of tea and a Hob Knob ?
> >
> > 12)And finally … all the Stations who have done a wonderful job will
> > they be given first bite of the cherry when / if extensions of licences
> > are offered      which by the way I also think should be the case …. If
> > not, could you tell us why we shouldn’t then all pack up now and go home
> ?
> >
> > It’s a good job I’m not interviewing him, we’d get to about number 5 and
> > then he’d walk out after 10 minutes
> >
> > I think it sums things up to be honest when a Bill that has now turned
> > up 4 years after it should have is now having only 15 minutes laid aside
> > for discussion.
> >
> > All tongue in cheek of course …. Ed’s a decent man I know, and Dom will
> > do a good job
> >
> > And well done to all the Community Radio fraternity
> >                         by the way Dom, do you know roughly what is in
> > the Bill or not. The reason I ask is because you will have to have some
> > idea so that you know what you are asking him ….. if this is true, then
> > my questions do not need to be asked as you will be on a ‘’’positive’’’
> > footing ….. if you do not know what is in the document, then sadly my
> > questions are relevant and you good have an argument / debate situation
> > on your hands. I like to think we have gone past that point now and that
> > my questions are now consigned to the bin ….. apart from the Hon Knob J
> >
> > Nick
> >
> > ------------------------------------------------------------------------
> >
> > *From:*cma-l-bounces at mailman.commedia.org.uk
> > [mailto:cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *CMA-L
> > *Sent:* 20 January 2015 17:34
> > *To:* cma-l at commedia.org.uk
> > *Subject:* [cma-l] Community Radio Order
> >
> > ---------- Forwarded message ----------
> > From: *Dom Chambers* <chair at commedia.org.uk <mailto:
> chair at commedia.org.uk>>
> >
> > TO CMA members,
> >
> > The Community Radio Order is due to be published on Thursday this week.
> > I will be interviewing  DCMS minister Ed Vaizey on Thursday morning.
> > Time is limited to around 15 minutes for this. I will be conducting the
> > interview on behalf of the CMA and welcome any questions you might like
> > me to consider informing the interview. We will naturally focus on the
> > content and implications of the CRO but this will be an opportunity to
> > also ask about other areas of community media development.
> >
> > Best to all,
> >
> > Dom 1
> >
> > *Dom Chambers*
> > *Chair*
> >
> > *Mobile*: +44 (0) 7802 457 396
> > *Direct Line*: +44 (0) 1761 568 004*
> > CMA Office: *+44 (0) 1142 795 219
> > *Email:* Chair at Commedia.org.uk <mailto:Chair at Commedia.org.uk>
> > *Personal Twitter:* @TheDomChambers <http://twitter.com/thedomchambers>
> >
> > *cmalogo44mmURL*
> >
> >
> >
> > ------------------------------------------------------------------------
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> >
> > _______________________________________________
> >
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> >
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