[cma-l] Radio and Station Imaging (CSR)
Ian Hickling
transplanfm at hotmail.com
Fri Jan 16 13:44:50 GMT 2015
Sounds a bit Leninesque to me - sorry.As CR has a contractual obligation to portray itself as such - how about a range of simple generic promotional messages - with one at each programme change combined with a station ID?
Date: Fri, 16 Jan 2015 09:24:10 +0000
From: d.packer at csrfm.com
To: cma-l at mailman.commedia.org.uk
Subject: Re: [cma-l] Community Radio and Station Imaging (CSR)
"The People's Radio"? Though I'm not sure I like that at all.
Having followed this thread since the start I think there has been misinterpreted, albeit a little unclear at first but a lot more transparent now. I see the idea to be something along the lines of a quality mark, a stamp on the station's imaging output - however small - that ties us all together. For CSR - and I'm sure many other stations too - we wouldn't look to embed anything across all our imaging.
On the contrary, the odd 5 second sweeper that plays 1 or 2 times a day max I think has a nice touch to it. Something so minute wouldn't take away from our overall sound, provided we had different styles like Pippa suggested. If any script/lyrics did feature, why not something original or abstract to mask any accent - recorded in whatever languages are needed.
Food for thought.
Den
On 16 January 2015 at 09:03, <cma-l-request at mailman.commedia.org.uk> wrote:
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Today's Topics:
1. Digest, Vol 69, Issue 28 (Ian Hickling)
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Message: 1
Date: Fri, 16 Jan 2015 08:42:04 +0000
From: Ian Hickling <transplanfm at hotmail.com>
To: The Community Media Association Discussion List
<cma-l at mailman.commedia.org.uk>
Subject: [cma-l] Digest, Vol 69, Issue 28
Message-ID: <DUB125-W831FA879848A333BE58B79AD4F0 at phx.gbl>
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The problem we all have to endure with this is the word "Community".
To those outside the sector it smacks of tie-dye and sandals.We need a new motivational term to upgrade our image.
From: office at thethread.org.uk
To: cma-l at mailman.commedia.org.uk
Date: Thu, 15 Jan 2015 20:05:35 +0000
Subject: Re: [cma-l] cma-l Digest, Vol 69, Issue 28
There is a half-way house here you know ??????
a UK Nationwide Community Radio sweeper or (2 or 3) leading into an ad break,
and then the Stations own idents coming out of the ad break into the song or
feature.
Looks like I?ve stirred up a hornets
nest again ooooops or is it just created discussion and got the old grey
matter bobbing and weaving.
And to top it all off I now have a great
big OSTRICH EGG all over my face (you couldn?t right the script) LOL
Here?s me spouting off again about
the usual, having a little pop here and a little pop there, plus a bit of
tongue in cheek and a bit of sarcasm and then the odd mini rant or two ?.
Then mentioning briefly the community radio fund, and hey presto at 4:30pm this
evening we get informed that we are going to (at last) receive a medium sized
tickle ??? I?d better shut my cake-hole and go get
my face washed off J
Dare I say it ? yippeeeeeeeeee and
Hallelujah
Nick
From:
cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Den Packer
Sent: 15 January 2015 17:25
To: cma-l at mailman.commedia.org.uk
Subject: Re: [cma-l] cma-l Digest,
Vol 69, Issue 28
CSR is looking to boost
its standing within the community and if this CR-wide imaging is well received
then we'd look to be a part of it too. Though for us I would suggest that the
parts where a station name is sung/said is still kept local and produced in-house
as, in our case at least, our volunteers have worked hard the past 12 months to
redefine our station sound and line up some great voices and a solid imaging
package for us. I think bumpers would sit a lot better for us than having it
throughout.
Then again, maybe all my guys would need to be swayed is a demo.
Den
CSR 97.4 FM in Canterbury
01227 816101
www.csrfm.com
On 15 January 2015 at 17:16, <cma-l-request at mailman.commedia.org.uk>
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Today's Topics:
1. Re: Station imaging (Canalside's The Thread)
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Message: 1
Date: Thu, 15 Jan 2015 14:08:54 -0000
From: "Canalside's The Thread" <office at thethread.org.uk>
To: "'The Community Media Association Discussion List'"
<cma-l at mailman.commedia.org.uk>
Subject: Re: [cma-l] Station imaging
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If anyone wants an eee-by-gum then I'm your man LOL
maybe I could
advertise a cuppa tea or arf a pint of ale :-)
Anyway . good stuff Pippa ..you see, we're getting somewhere now. This is
exactly what I meant. I'm happy to go with the flow and let a.n.other decide
on the tunage, the strapline and the sweepers and stabs ......so that we get
the same sound we get the same Company to do the lot. Here's where the
tricky bit comes in .. well, it ain't tricky, the ones that want the
business then bid for it and we get a good price whacked out amonst all the
Stations.
So the imagers are the same, all the Company has to do is sing or speak the
Station name in the middle for each individual Station hey
presto ...
It possibly wouldn't work for those Stations broadcasting in other languages
for obvious reasons as their sound can be completely different, but the
channels that Broadcast in 100% English would definitely get away with it.
The nearest Stations to us are Pure / Moorlands / Cheshire / BearTown / Cat
etc trouble is, if it ends up mish mash then it's pointless. It's
kind of
an all or nothing.
However, as Pippa suggests I suppose there is a half way house where we all
have the same couple of sweepers that slot in from time to time ...
Community Radio for the UK,
Community Radio works, it's live' and it's local
.. this is Community Radio just a
thought that's all
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk]
On Behalf Of Pippa at Curly
Radio
Sent: 15 January 2015 13:18
To: The Community Media Association Discussion List
Subject: Re: [cma-l] Station imaging
I think there is a great idea at the heart of this and perhaps we can find a
way to deliver it which works for everyone. How about we agree a
common
strapline and then we get some imaging made up with a common beginning and
ending (the strapline) with space in the middle for each station to voice
over their own id. It might sound something like this:
"Live and local community radio ......... You're listening to Wycombe
Sound
87.9FM ......... Community Radio Works"
It would give us all the opportunity to sing the same message but with a
local voice - which is what listeners want. We could get two or
three
styles done so that each station can pick the one which most fits their
station sound. It wouldn't cost much to do.
Taking it further, how about something similar where we can insert
testimonials from happy advertisers.
And if anyone wants a posh Buckinghamshire accent then I'm yer girl Smile
Pippa
From: Canalside's <mailto:office at thethread.org.uk>
The Thread
Sent: Thursday, January 15, 2015 11:38 AM
To: 'The Community Media Association <mailto:cma-l at mailman.commedia.org.uk>
Discussion List'
Subject: Re: [cma-l] Station imaging
Our nearest Station is about 10 miles away, the next one being over 15 miles
away . so technically we don't have any neighbours .. I think we get on with
everyone though ?? I have always tried to get on with my ex
commercial
buddies, it is they who seem to have the problem with us, I certainly don't
have a problem with them.
We're all on our own here .....we've got a name change and new strapline
coming in the spring-time
<><><><> ''Billy No Mates FM''
102.8
Community Radio for those sent to Coventry
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk]
On Behalf Of Ian Hickling
Sent: 15 January 2015 07:41
To: The Community Media Association Discussion List
Subject: [cma-l] Station imaging
We could get to something akin to this.
A modern RDS-equipped receiver interprets parts of your PI code to associate
you with other similar stations.
This will allow a receiver tuned to your station to switch automatically to
another CR station when its signal achieves a higher level than yours for a
preset amount of time on a journey.
This may or may not be something you would like to consider - depending on
how well you get on with your neighbours!
_____
From: office at thethread.org.uk
To: cma-l at mailman.commedia.org.uk
Date: Wed, 14 Jan 2015 19:09:00 +0000
Subject: Re: [cma-l] Station imaging
Dear All
I know it would never happen .. Well, I don't think it would, but wouldn't
it be absolutely fantastic if we ALL had the same imaging. Obviously the
wording in the sweepers / jingles / stabs etc would be different but the
sound / music / style the same. You could drive anywhere in the Country and
tune into the local Community Radio Station .. The most you here the ident
you automatically know it is Community Radio.
At the end of the day, we are a fraternity, we are a family ..... I'd be up
for it
Am I now off with the fairies heading for Noddyland or perhaps completely
gone doolally ? .... I am currently in a rocking chair sat on the front
patio with a sock on my head, two knitting needles in my ears and a piece of
straw hanging out of my mouth :-)
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk]
On Behalf Of Terry Doyle
Sent: 14 January 2015 12:55
To: cma-l at mailman.commedia.org.uk
Subject: [cma-l] Station imaging
Hi
Can anyone suggest a good imaging production company they have used in the
past. I am aware of the 'usual suspects' so trying to find someone who is
innovative and different?
Terry P Doyle
NNBC Ltd
0759 705 2880
terrydoyle at nnbc.co.uk
http://www.nnbc.co.uk
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