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<body class='hmmessage'><div dir='ltr'>Sounds a bit Leninesque to me - sorry.<div>As CR has a contractual obligation to portray itself as such - how about a range of simple generic promotional messages - with one <span style="font-size: 12pt;">at each programme change combined with a station ID?</span></div><div><br><div><hr id="stopSpelling">Date: Fri, 16 Jan 2015 09:24:10 +0000<br>From: d.packer@csrfm.com<br>To: cma-l@mailman.commedia.org.uk<br>Subject: Re: [cma-l] Community Radio and Station Imaging (CSR)<br><br><div dir="ltr"><div>"The People's Radio"? Though I'm not sure I like that at all.</div><div><br></div><div>Having followed this thread since the start I think there has been misinterpreted, albeit a little unclear at first but a lot more transparent now. I see the idea to be something along the lines of a quality mark, a stamp on the station's imaging output - however small - that ties us all together. For CSR - and I'm sure many other stations too - we wouldn't look to embed anything across all our imaging.</div><div><br></div><div>On the contrary, the odd 5 second sweeper that plays 1 or 2 times a day max I think has a nice touch to it. Something so minute wouldn't take away from our overall sound, provided we had different styles like Pippa suggested. If any script/lyrics did feature, why not something original or abstract to mask any accent - recorded in whatever languages are needed.<br><br>Food for thought.</div><div><br>Den</div><div class="ecxgmail_extra"><br clear="all"><div><div><div dir="ltr"><div><br><BR></div><div></div></div></div></div>
<br><div class="ecxgmail_quote">On 16 January 2015 at 09:03, <span dir="ltr"><<a href="mailto:cma-l-request@mailman.commedia.org.uk" target="_blank">cma-l-request@mailman.commedia.org.uk</a>></span> wrote:<br><blockquote class="ecxgmail_quote" style="border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex;">Send cma-l mailing list submissions to<br>
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1. Digest, Vol 69, Issue 28 (Ian Hickling)<br>
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----------------------------------------------------------------------<br>
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Message: 1<br>
Date: Fri, 16 Jan 2015 08:42:04 +0000<br>
From: Ian Hickling <<a href="mailto:transplanfm@hotmail.com" target="_blank">transplanfm@hotmail.com</a>><br>
To: The Community Media Association Discussion List<br>
<<a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a>><br>
Subject: [cma-l] Digest, Vol 69, Issue 28<br>
Message-ID: <DUB125-W831FA879848A333BE58B79AD4F0@phx.gbl><br>
Content-Type: text/plain; charset="windows-1252"<br>
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The problem we all have to endure with this is the word "Community".<br>
To those outside the sector it smacks of tie-dye and sandals.We need a new motivational term to upgrade our image.<br>
<br>
From: <a href="mailto:office@thethread.org.uk" target="_blank">office@thethread.org.uk</a><br>
To: <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a><br>
Date: Thu, 15 Jan 2015 20:05:35 +0000<br>
Subject: Re: [cma-l] cma-l Digest, Vol 69, Issue 28<br>
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There is a half-way house here you know ??????<br>
a UK Nationwide Community Radio sweeper or (2 or 3) leading into an ad break,<br>
and then the Stations own idents coming out of the ad break into the song or<br>
feature.<br>
<br>
<br>
<br>
Looks like I?ve stirred up a hornets<br>
nest again ooooops or is it just created discussion and got the old grey<br>
matter bobbing and weaving.<br>
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<br>
<br>
And to top it all off I now have a great<br>
big OSTRICH EGG all over my face (you couldn?t right the script) LOL<br>
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<br>
<br>
Here?s me spouting off again about<br>
the usual, having a little pop here and a little pop there, plus a bit of<br>
tongue in cheek and a bit of sarcasm and then the odd mini rant or two ?.<br>
Then mentioning briefly the community radio fund, and hey presto at 4:30pm this<br>
evening we get informed that we are going to (at last) receive a medium sized<br>
tickle ??? I?d better shut my cake-hole and go get<br>
my face washed off J<br>
<br>
<br>
<br>
Dare I say it ? yippeeeeeeeeee and<br>
Hallelujah<br>
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<br>
Nick<br>
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From:<br>
<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><br>
[mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>] On Behalf Of Den Packer<br>
<br>
Sent: 15 January 2015 17:25<br>
<br>
To: <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a><br>
<br>
Subject: Re: [cma-l] cma-l Digest,<br>
Vol 69, Issue 28<br>
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CSR is looking to boost<br>
its standing within the community and if this CR-wide imaging is well received<br>
then we'd look to be a part of it too. Though for us I would suggest that the<br>
parts where a station name is sung/said is still kept local and produced in-house<br>
as, in our case at least, our volunteers have worked hard the past 12 months to<br>
redefine our station sound and line up some great voices and a solid imaging<br>
package for us. I think bumpers would sit a lot better for us than having it<br>
throughout.<br>
<br>
<br>
<br>
Then again, maybe all my guys would need to be swayed is a demo.<br>
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<br>
Den<br>
<br>
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<br>
CSR 97.4 FM in Canterbury<br>
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<br>
<a target="_blank">01227 816101</a><br>
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<br>
<a href="http://www.csrfm.com" target="_blank">www.csrfm.com</a><br>
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On 15 January 2015 at 17:16, <<a href="mailto:cma-l-request@mailman.commedia.org.uk" target="_blank">cma-l-request@mailman.commedia.org.uk</a>><br>
wrote:<br>
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Today's Topics:<br>
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<br>
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1. Re: Station imaging (Canalside's The Thread)<br>
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----------------------------------------------------------------------<br>
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Message: 1<br>
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Date: Thu, 15 Jan 2015 14:08:54 -0000<br>
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From: "Canalside's The Thread" <<a href="mailto:office@thethread.org.uk" target="_blank">office@thethread.org.uk</a>><br>
<br>
To: "'The Community Media Association Discussion List'"<br>
<br>
<<a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a>><br>
<br>
Subject: Re: [cma-l] Station imaging<br>
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Message-ID:<br>
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<!&!AAAAAAAAAAAYAAAAAAAAAJdWVmK8n0ZDnFrnt7yKPuLCgAAAEAAAAPBdmu7v+PBBkBdMytczVegBAAAAAA==@<a href="http://thethread.org.uk" target="_blank">thethread.org.uk</a>><br>
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Content-Type: text/plain; charset="us-ascii"<br>
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If anyone wants an eee-by-gum then I'm your man LOL<br>
maybe I could<br>
<br>
advertise a cuppa tea or arf a pint of ale :-)<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
Anyway . good stuff Pippa ..you see, we're getting somewhere now. This is<br>
<br>
exactly what I meant. I'm happy to go with the flow and let a.n.other decide<br>
<br>
on the tunage, the strapline and the sweepers and stabs ......so that we get<br>
<br>
the same sound we get the same Company to do the lot. Here's where the<br>
<br>
tricky bit comes in .. well, it ain't tricky, the ones that want the<br>
<br>
business then bid for it and we get a good price whacked out amonst all the<br>
<br>
Stations.<br>
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<br>
<br>
So the imagers are the same, all the Company has to do is sing or speak the<br>
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Station name in the middle for each individual Station hey<br>
presto ...<br>
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It possibly wouldn't work for those Stations broadcasting in other languages<br>
<br>
for obvious reasons as their sound can be completely different, but the<br>
<br>
channels that Broadcast in 100% English would definitely get away with it.<br>
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<br>
<br>
<br>
<br>
<br>
The nearest Stations to us are Pure / Moorlands / Cheshire / BearTown / Cat<br>
<br>
etc trouble is, if it ends up mish mash then it's pointless. It's<br>
kind of<br>
<br>
an all or nothing.<br>
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<br>
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<br>
However, as Pippa suggests I suppose there is a half way house where we all<br>
<br>
have the same couple of sweepers that slot in from time to time ...<br>
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<br>
<br>
<br>
Community Radio for the UK,<br>
Community Radio works, it's live' and it's local<br>
<br>
.. this is Community Radio just a<br>
thought that's all<br>
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<br>
<br>
Nick<br>
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_____<br>
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<br>
From: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><br>
<br>
[mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>]<br>
On Behalf Of Pippa at Curly<br>
<br>
Radio<br>
<br>
Sent: 15 January 2015 13:18<br>
<br>
To: The Community Media Association Discussion List<br>
<br>
Subject: Re: [cma-l] Station imaging<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
I think there is a great idea at the heart of this and perhaps we can find a<br>
<br>
way to deliver it which works for everyone. How about we agree a<br>
common<br>
<br>
strapline and then we get some imaging made up with a common beginning and<br>
<br>
ending (the strapline) with space in the middle for each station to voice<br>
<br>
over their own id. It might sound something like this:<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
"Live and local community radio ......... You're listening to Wycombe<br>
Sound<br>
<br>
87.9FM ......... Community Radio Works"<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
It would give us all the opportunity to sing the same message but with a<br>
<br>
local voice - which is what listeners want. We could get two or<br>
three<br>
<br>
styles done so that each station can pick the one which most fits their<br>
<br>
station sound. It wouldn't cost much to do.<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
Taking it further, how about something similar where we can insert<br>
<br>
testimonials from happy advertisers.<br>
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<br>
And if anyone wants a posh Buckinghamshire accent then I'm yer girl Smile<br>
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<br>
Pippa<br>
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<br>
<br>
<br>
From: Canalside's <mailto:<a href="mailto:office@thethread.org.uk" target="_blank">office@thethread.org.uk</a>><br>
The Thread<br>
<br>
<br>
<br>
Sent: Thursday, January 15, 2015 11:38 AM<br>
<br>
<br>
<br>
To: 'The Community Media Association <mailto:<a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a>><br>
<br>
Discussion List'<br>
<br>
<br>
<br>
Subject: Re: [cma-l] Station imaging<br>
<br>
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<br>
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<br>
<br>
Our nearest Station is about 10 miles away, the next one being over 15 miles<br>
<br>
away . so technically we don't have any neighbours .. I think we get on with<br>
<br>
everyone though ?? I have always tried to get on with my ex<br>
commercial<br>
<br>
buddies, it is they who seem to have the problem with us, I certainly don't<br>
<br>
have a problem with them.<br>
<br>
<br>
<br>
<br>
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<br>
We're all on our own here .....we've got a name change and new strapline<br>
<br>
coming in the spring-time<br>
<><><><> ''Billy No Mates FM''<br>
102.8<br>
<br>
Community Radio for those sent to Coventry<br>
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<br>
<br>
Nick<br>
<br>
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_____<br>
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<br>
<br>
From: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><br>
<br>
[mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>]<br>
On Behalf Of Ian Hickling<br>
<br>
Sent: 15 January 2015 07:41<br>
<br>
To: The Community Media Association Discussion List<br>
<br>
Subject: [cma-l] Station imaging<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
We could get to something akin to this.<br>
<br>
<br>
<br>
A modern RDS-equipped receiver interprets parts of your PI code to associate<br>
<br>
you with other similar stations.<br>
<br>
<br>
<br>
This will allow a receiver tuned to your station to switch automatically to<br>
<br>
another CR station when its signal achieves a higher level than yours for a<br>
<br>
preset amount of time on a journey.<br>
<br>
<br>
<br>
This may or may not be something you would like to consider - depending on<br>
<br>
how well you get on with your neighbours!<br>
<br>
<br>
<br>
_____<br>
<br>
<br>
<br>
From: <a href="mailto:office@thethread.org.uk" target="_blank">office@thethread.org.uk</a><br>
<br>
To: <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a><br>
<br>
Date: Wed, 14 Jan 2015 19:09:00 +0000<br>
<br>
Subject: Re: [cma-l] Station imaging<br>
<br>
<br>
<br>
Dear All<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
I know it would never happen .. Well, I don't think it would, but wouldn't<br>
<br>
it be absolutely fantastic if we ALL had the same imaging. Obviously the<br>
<br>
wording in the sweepers / jingles / stabs etc would be different but the<br>
<br>
sound / music / style the same. You could drive anywhere in the Country and<br>
<br>
tune into the local Community Radio Station .. The most you here the ident<br>
<br>
you automatically know it is Community Radio.<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
At the end of the day, we are a fraternity, we are a family ..... I'd be up<br>
<br>
for it<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
Am I now off with the fairies heading for Noddyland or perhaps completely<br>
<br>
gone doolally ? .... I am currently in a rocking chair sat on the front<br>
<br>
patio with a sock on my head, two knitting needles in my ears and a piece of<br>
<br>
straw hanging out of my mouth :-)<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
Nick<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
_____<br>
<br>
<br>
<br>
From: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a><br>
<br>
[mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk" target="_blank">cma-l-bounces@mailman.commedia.org.uk</a>]<br>
On Behalf Of Terry Doyle<br>
<br>
Sent: 14 January 2015 12:55<br>
<br>
To: <a href="mailto:cma-l@mailman.commedia.org.uk" target="_blank">cma-l@mailman.commedia.org.uk</a><br>
<br>
Subject: [cma-l] Station imaging<br>
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<br>
<br>
<br>
<br>
<br>
<br>
Hi<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
Can anyone suggest a good imaging production company they have used in the<br>
<br>
past. I am aware of the 'usual suspects' so trying to find someone who is<br>
<br>
innovative and different?<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
Terry P Doyle<br>
<br>
<br>
<br>
NNBC Ltd<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<a target="_blank">0759 705 2880</a><br>
<br>
<br>
<br>
<a href="mailto:terrydoyle@nnbc.co.uk" target="_blank">terrydoyle@nnbc.co.uk</a><br>
<br>
<br>
<br>
<a href="http://www.nnbc.co.uk" target="_blank">http://www.nnbc.co.uk</a><br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
<br>
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