[cma-l] Community Radio and Station Imaging (CSR)
Den Packer
d.packer at csrfm.com
Fri Jan 16 09:24:10 GMT 2015
"The People's Radio"? Though I'm not sure I like that at all.
Having followed this thread since the start I think there has been
misinterpreted, albeit a little unclear at first but a lot more transparent
now. I see the idea to be something along the lines of a quality mark, a
stamp on the station's imaging output - however small - that ties us all
together. For CSR - and I'm sure many other stations too - we wouldn't look
to embed anything across all our imaging.
On the contrary, the odd 5 second sweeper that plays 1 or 2 times a day max
I think has a nice touch to it. Something so minute wouldn't take away from
our overall sound, provided we had different styles like Pippa suggested.
If any script/lyrics did feature, why not something original or abstract to
mask any accent - recorded in whatever languages are needed.
Food for thought.
Den
On 16 January 2015 at 09:03, <cma-l-request at mailman.commedia.org.uk> wrote:
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> 1. Digest, Vol 69, Issue 28 (Ian Hickling)
>
>
> ----------------------------------------------------------------------
>
> Message: 1
> Date: Fri, 16 Jan 2015 08:42:04 +0000
> From: Ian Hickling <transplanfm at hotmail.com>
> To: The Community Media Association Discussion List
> <cma-l at mailman.commedia.org.uk>
> Subject: [cma-l] Digest, Vol 69, Issue 28
> Message-ID: <DUB125-W831FA879848A333BE58B79AD4F0 at phx.gbl>
> Content-Type: text/plain; charset="windows-1252"
>
> The problem we all have to endure with this is the word "Community".
> To those outside the sector it smacks of tie-dye and sandals.We need a new
> motivational term to upgrade our image.
>
> From: office at thethread.org.uk
> To: cma-l at mailman.commedia.org.uk
> Date: Thu, 15 Jan 2015 20:05:35 +0000
> Subject: Re: [cma-l] cma-l Digest, Vol 69, Issue 28
>
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> There is a half-way house here you know ??????
> a UK Nationwide Community Radio sweeper or (2 or 3) leading into an ad
> break,
> and then the Stations own idents coming out of the ad break into the song
> or
> feature.
>
>
>
> Looks like I?ve stirred up a hornets
> nest again ooooops or is it just created discussion and got the old
> grey
> matter bobbing and weaving.
>
>
>
> And to top it all off I now have a great
> big OSTRICH EGG all over my face (you couldn?t right the script) LOL
>
>
>
> Here?s me spouting off again about
> the usual, having a little pop here and a little pop there, plus a bit of
> tongue in cheek and a bit of sarcasm and then the odd mini rant or two ?.
> Then mentioning briefly the community radio fund, and hey presto at 4:30pm
> this
> evening we get informed that we are going to (at last) receive a medium
> sized
> tickle ??? I?d better shut my cake-hole and go get
> my face washed off J
>
>
>
> Dare I say it ? yippeeeeeeeeee and
> Hallelujah
>
>
>
> Nick
>
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>
> From:
> cma-l-bounces at mailman.commedia.org.uk
> [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Den Packer
>
> Sent: 15 January 2015 17:25
>
> To: cma-l at mailman.commedia.org.uk
>
> Subject: Re: [cma-l] cma-l Digest,
> Vol 69, Issue 28
>
>
>
>
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> CSR is looking to boost
> its standing within the community and if this CR-wide imaging is well
> received
> then we'd look to be a part of it too. Though for us I would suggest that
> the
> parts where a station name is sung/said is still kept local and produced
> in-house
> as, in our case at least, our volunteers have worked hard the past 12
> months to
> redefine our station sound and line up some great voices and a solid
> imaging
> package for us. I think bumpers would sit a lot better for us than having
> it
> throughout.
>
>
>
> Then again, maybe all my guys would need to be swayed is a demo.
>
>
>
> Den
>
>
>
> CSR 97.4 FM in Canterbury
>
>
>
>
>
> 01227 816101
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> www.csrfm.com
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> On 15 January 2015 at 17:16, <cma-l-request at mailman.commedia.org.uk>
> wrote:
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> Today's Topics:
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>
>
> 1. Re: Station imaging (Canalside's The Thread)
>
>
>
>
>
> ----------------------------------------------------------------------
>
>
>
> Message: 1
>
> Date: Thu, 15 Jan 2015 14:08:54 -0000
>
> From: "Canalside's The Thread" <office at thethread.org.uk>
>
> To: "'The Community Media Association Discussion List'"
>
> <cma-l at mailman.commedia.org.uk>
>
> Subject: Re: [cma-l] Station imaging
>
> Message-ID:
>
>
>
> <!&!AAAAAAAAAAAYAAAAAAAAAJdWVmK8n0ZDnFrnt7yKPuLCgAAAEAAAAPBdmu7v+PBBkBdMytczVegBAAAAAA==@
> thethread.org.uk>
>
>
>
> Content-Type: text/plain; charset="us-ascii"
>
>
>
> If anyone wants an eee-by-gum then I'm your man LOL
> maybe I could
>
> advertise a cuppa tea or arf a pint of ale :-)
>
>
>
>
>
>
>
> Anyway . good stuff Pippa ..you see, we're getting somewhere now. This is
>
> exactly what I meant. I'm happy to go with the flow and let a.n.other
> decide
>
> on the tunage, the strapline and the sweepers and stabs ......so that we
> get
>
> the same sound we get the same Company to do the lot. Here's where the
>
> tricky bit comes in .. well, it ain't tricky, the ones that want the
>
> business then bid for it and we get a good price whacked out amonst all the
>
> Stations.
>
>
>
>
>
>
>
> So the imagers are the same, all the Company has to do is sing or speak the
>
> Station name in the middle for each individual Station hey
> presto ...
>
>
>
>
>
>
>
> It possibly wouldn't work for those Stations broadcasting in other
> languages
>
> for obvious reasons as their sound can be completely different, but the
>
> channels that Broadcast in 100% English would definitely get away with it.
>
>
>
>
>
>
>
> The nearest Stations to us are Pure / Moorlands / Cheshire / BearTown / Cat
>
> etc trouble is, if it ends up mish mash then it's pointless. It's
> kind of
>
> an all or nothing.
>
>
>
>
>
>
>
> However, as Pippa suggests I suppose there is a half way house where we all
>
> have the same couple of sweepers that slot in from time to time ...
>
>
>
>
>
>
>
> Community Radio for the UK,
> Community Radio works, it's live' and it's local
>
> .. this is Community Radio just a
> thought that's all
>
>
>
>
>
>
>
> Nick
>
>
>
>
>
>
>
> _____
>
>
>
> From: cma-l-bounces at mailman.commedia.org.uk
>
> [mailto:cma-l-bounces at mailman.commedia.org.uk]
> On Behalf Of Pippa at Curly
>
> Radio
>
> Sent: 15 January 2015 13:18
>
> To: The Community Media Association Discussion List
>
> Subject: Re: [cma-l] Station imaging
>
>
>
>
>
>
>
> I think there is a great idea at the heart of this and perhaps we can find
> a
>
> way to deliver it which works for everyone. How about we agree a
> common
>
> strapline and then we get some imaging made up with a common beginning and
>
> ending (the strapline) with space in the middle for each station to voice
>
> over their own id. It might sound something like this:
>
>
>
>
>
>
>
> "Live and local community radio ......... You're listening to Wycombe
> Sound
>
> 87.9FM ......... Community Radio Works"
>
>
>
>
>
>
>
> It would give us all the opportunity to sing the same message but with a
>
> local voice - which is what listeners want. We could get two or
> three
>
> styles done so that each station can pick the one which most fits their
>
> station sound. It wouldn't cost much to do.
>
>
>
>
>
>
>
> Taking it further, how about something similar where we can insert
>
> testimonials from happy advertisers.
>
>
>
>
>
>
>
> And if anyone wants a posh Buckinghamshire accent then I'm yer girl Smile
>
>
>
>
>
>
>
> Pippa
>
>
>
>
>
>
>
> From: Canalside's <mailto:office at thethread.org.uk>
> The Thread
>
>
>
> Sent: Thursday, January 15, 2015 11:38 AM
>
>
>
> To: 'The Community Media Association <mailto:cma-l at mailman.commedia.org.uk
> >
>
> Discussion List'
>
>
>
> Subject: Re: [cma-l] Station imaging
>
>
>
>
>
>
>
> Our nearest Station is about 10 miles away, the next one being over 15
> miles
>
> away . so technically we don't have any neighbours .. I think we get on
> with
>
> everyone though ?? I have always tried to get on with my ex
> commercial
>
> buddies, it is they who seem to have the problem with us, I certainly don't
>
> have a problem with them.
>
>
>
>
>
>
>
> We're all on our own here .....we've got a name change and new strapline
>
> coming in the spring-time
> <><><><> ''Billy No Mates FM''
> 102.8
>
> Community Radio for those sent to Coventry
>
>
>
>
>
>
>
> Nick
>
>
>
>
>
>
>
> _____
>
>
>
> From: cma-l-bounces at mailman.commedia.org.uk
>
> [mailto:cma-l-bounces at mailman.commedia.org.uk]
> On Behalf Of Ian Hickling
>
> Sent: 15 January 2015 07:41
>
> To: The Community Media Association Discussion List
>
> Subject: [cma-l] Station imaging
>
>
>
>
>
>
>
> We could get to something akin to this.
>
>
>
> A modern RDS-equipped receiver interprets parts of your PI code to
> associate
>
> you with other similar stations.
>
>
>
> This will allow a receiver tuned to your station to switch automatically to
>
> another CR station when its signal achieves a higher level than yours for a
>
> preset amount of time on a journey.
>
>
>
> This may or may not be something you would like to consider - depending on
>
> how well you get on with your neighbours!
>
>
>
> _____
>
>
>
> From: office at thethread.org.uk
>
> To: cma-l at mailman.commedia.org.uk
>
> Date: Wed, 14 Jan 2015 19:09:00 +0000
>
> Subject: Re: [cma-l] Station imaging
>
>
>
> Dear All
>
>
>
>
>
>
>
> I know it would never happen .. Well, I don't think it would, but wouldn't
>
> it be absolutely fantastic if we ALL had the same imaging. Obviously the
>
> wording in the sweepers / jingles / stabs etc would be different but the
>
> sound / music / style the same. You could drive anywhere in the Country and
>
> tune into the local Community Radio Station .. The most you here the ident
>
> you automatically know it is Community Radio.
>
>
>
>
>
>
>
> At the end of the day, we are a fraternity, we are a family ..... I'd be up
>
> for it
>
>
>
>
>
>
>
> Am I now off with the fairies heading for Noddyland or perhaps completely
>
> gone doolally ? .... I am currently in a rocking chair sat on the front
>
> patio with a sock on my head, two knitting needles in my ears and a piece
> of
>
> straw hanging out of my mouth :-)
>
>
>
>
>
>
>
> Nick
>
>
>
>
>
>
>
> _____
>
>
>
> From: cma-l-bounces at mailman.commedia.org.uk
>
> [mailto:cma-l-bounces at mailman.commedia.org.uk]
> On Behalf Of Terry Doyle
>
> Sent: 14 January 2015 12:55
>
> To: cma-l at mailman.commedia.org.uk
>
> Subject: [cma-l] Station imaging
>
>
>
>
>
>
>
> Hi
>
>
>
>
>
>
>
> Can anyone suggest a good imaging production company they have used in the
>
> past. I am aware of the 'usual suspects' so trying to find someone who is
>
> innovative and different?
>
>
>
>
>
>
>
>
>
>
>
> Terry P Doyle
>
>
>
> NNBC Ltd
>
>
>
>
>
>
>
> 0759 705 2880
>
>
>
> terrydoyle at nnbc.co.uk
>
>
>
> http://www.nnbc.co.uk
>
>
>
>
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