[cma-l] imaging and the announcement

Fri Jan 16 11:03:14 GMT 2015

Don’t panic Nick we are on the same page!   I’m getting a demo together but it probably won’t be sung because that costs money.

If *hopes and prays* all revenue restrictions are lifted we can celebrate.  I believe there is nothing wrong in taking a more commercial approach, given the loss of so many grant opportunities.  Shoot me down if you must but hear me out.  

We will still be CR because:

1. We will still have limited power to transmitter and therefore coverage area – not a problem because ‘ultra-local’ is our speciality.  We are the ‘smart car’ getting into the corners of the community which other broadcasters don’t reach.
2. We will still be not-for-profit.
3. We will still be delivering social gain objectives.

If the restrictions are just tweaked, we have to make the best of what we’ve got.  

1. Getting local authorities on board so they spend money legitimately because they are reaching our audiences, rather than grant handouts.  
2. Working on a tweakable SLA template so that local authority money can go on the ‘other revenue’ side of the equation rather than ‘on air revenue’  (and thanks to those stations who have sent me their examples already)
3. Building audiences through great local relevant content.  Money follows audiences, that’s a fact.
4. Measuring our audiences – through a common methodology such as the one presented at last year’s CMA Conference by Dr Janey Gordon.  (Duncan Barkes, an LBC presenter, recently tweeted that 10m people a week are listening to CR.  I’ve asked him where that number comes from but he’s not responded!!!).  

Thoughts?

Pippa

From: Canalside's The Thread 
Sent: Friday, January 16, 2015 10:29 AM
To: 'pippa' ; 'The Community Media Association Discussion List' 
Subject: RE: [cma-l] imaging and the announcement

Dear All

(Phil / Pippa)     try to see through what I am saying here. I agree with you, I am not advocating sounding the same as such, as we are all different … I was merely making a loose suggestion for us to play around with …….. Pippas idea of a general / generic strapline for COMMUNITY RADIO is a good idea.

I still think something sung for all of us if only generic would be good …. At the end of the day we ain’t ever going to sound the same … Scottish accents, Manc, Scouse, Eeeee-by-gum, Queens English and different Villages and Towns and formats and schedules ……… come on guys, let’s get real. This was in my opinion a sensible suggestion and some of us are going reaching for the panic button.

The suggestion is just for Community Radio as a whole ……….ie:- stronger together.

Final pointer, we will have to be stronger together after this announcement, because if it comes out as a same old/same old and a damp squib then we have the choice of take action    and I mean action   not words, or crawl under a log and shut up ……..then watch em go down like nine pins. No one please come back to me as I will simply say ‘’told you so’’

Phil is correct when he says the word ‘’OUTDATED’’      trouble is the ideals, the ideas, the hopes, the dreams all went off-piste 3 years in so they were outdated back in 2007 and here we are now in 2015 still talking about the same thing and waiting for announcements …. Absolutely pathetic, sorry but that is my opinion and I have never been afraid of making it known.

I would also like to point out that we have about 7 Ministers of the DCMS over that period and in relation to Community Radio they have been about as much use as a chocolate fire-guard … at least Uncle Ed now has a chance to make a name for himself       let us hope he does.

Nick

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From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of pippa
Sent: 16 January 2015 09:32
To: The Community Media Association Discussion List
Subject: Re: [cma-l] imaging and the announcement

Phil I agree and I'm certainly not advocating common imaging across the board.  

Perhaps another approach would be a common strapline which we incorporate into our own jingle packages.

"Community Radio Works" for example would be just one of maybe 20 different idents which a station uses on a daily basis.

Pippa

Sent from Samsung Mobile

-------- Original message --------
From: office <office at fantasyradio.co.uk> 
Date: 15/01/2015 21:55 (GMT+00:00) 
To: cma-l at mailman.commedia.org.uk 
Subject: [cma-l] imaging and the announcement 

I'm sure we're all looking forward to the 'announcement' and hoping for the best. The original model for community radio is now very outdated and the circumstances behind those early requirements are now very different. Add to that the fact that so many stations have failed must indicate the need for change if community radio is to survive. Fingers crossed.

NOW...I beg everyone not to go down the route of 'common imaging' for community radio. The beauty of community stations is that they are all different. I started my career in radio in 1974. In those days it was a joy to listen to the new stations coming on air all sounding different, unique and original. Oh how I hated the joining together of stations up and down the country becoming more and more similar until it became all Heart and no soul. Please don't do it.

Phil Dawson
FANTASY RADIO 97FM
Devizes Mid Wiltshire

On 15/01/2015 19:54, cma-l-request at mailman.commedia.org.uk wrote:

Send cma-l mailing list submissions to  cma-l at mailman.commedia.org.uk To subscribe or unsubscribe via the World Wide Web, visit  http://mailman.commedia.org.uk/mailman/listinfo/cma-lor, via email, send a message with subject or body 'help' to  cma-l-request at mailman.commedia.org.uk You can reach the person managing the list at  cma-l-owner at mailman.commedia.org.uk When replying, please edit your Subject line so it is more specificthan "Re: Contents of cma-l digest..."  Today's Topics:    1. Re:  Community Radio Order (Canalside's The Thread)  ---------------------------------------------------------------------- Message: 1Date: Thu, 15 Jan 2015 19:42:00 -0000From: "Canalside's The Thread" mailto:office at thethread.org.ukTo: "'The Community Media Association Discussion List'"  mailto:cma-l at mailman.commedia.org.ukSubject: Re: [cma-l] Community Radio OrderMessage-ID:  mailto:!&!AAAAAAAAAAAYAAAAAAAAAJdWVmK8n0ZDnFrnt7yKPuLCgAAAEAAAAONe9/nwgppLtl16xkxJpq4BAAAAAA==@thethread.org.uk  Content-Type: text/plain; charset="us-ascii" The announcement might be that he's buying us all an ice cream, and the'other announcements' might be that we can have a flake in it as well. Ifthe extra announcement becomes a further announcement making it plural, thenwe have announcements, and the last might be hundreds and thousandssprinkled on top ... We can all celebrate !   Er ?? sorry    I ain't getting excited and if changes are made I reckon theywill be the obvious ones anyway . ie:- the ones that ought to have gone 10years ago. When we entered the Community Radio Arena our glasses were half full, sinceriding on the merry-go-round of frustration we operate now with one glasshalf empty.   That's how we are at the minute . but alas, on a positive, never say never   Fingers crossed .. I do like a nice big Cornet   :-)   Nick     _____   From: cma-l-bounces at mailman.commedia.org.uk[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Pippa at CurlyRadioSent: 15 January 2015 16:17To: shirleyludford at btinternet.co; The Community Media Association DiscussionList; 'Dom Chambers'; Bill BestSubject: Re: [cma-l] Community Radio Order   Yes, indeed we have to wait for the outcome of the speech (and the mentionof "other announcements" is intriguing), and then respond to it.   In the meantime are we doing everything we can to help eachother?  I'msurprised and saddened to see announcements about stations in troublewithout any hint on this forum.     Marlow FM and Destiny105 in Oxford came to my rescue when our RSL wasdevastated by signal problems (uplink freq in a military zone - a story foranother day).   Stations in East Anglia helped eachother with a mast problemrecently.       If I can help by sharing some of what made Wycombe Sound's RSLs successfulplease just shout.   I know it's not a full time station but it's not forwant of trying!!     Pippa @curly_radio @wycombesound   07973 710963                       From: mailto:shirleyludford at btinternet.com  Sent: Thursday, January 15, 2015 2:47 PM To: The Community Media Association mailto:cma-l at mailman.commedia.org.ukDiscussion List ; 'Dom Chambers' mailto:chair at commedia.org.uk  ; Billmailto:bill.best at commedia.org.uk  Best  Subject: Re: [cma-l] Community Radio Order   Hi   As we wait with somewhat baited breath for Ed Vaizey's speech, I must saythat, like Ian Hickling, I have found him approachable and responsive.  Hevisited the Radio Station for 2 hours, replies to my e-mails, sent messagesvia his team advising he would be making a speech during the week of 19thJanuary when he also has "a couple of other announcements to make".     My continued requests for consideration and fairness for the Stations unableto help themselves more commercially on air were responded to and includedan invitation to go to the House of Commons last August.     I received an encouraging e-mail from Ed after our Queens Award wasdelivered by HRH The Duke of Kent when he was also reminded of the struggleto keep funds coming in.   It is now, however, fingers crossed that anappropriate show of practical support will be made, enabling us and othersin our position to be publicly valued and allow us some cushioning on thefunding front.     We wont be predicting outcomes of the speech, but afterwards we'll be clearon where we stand and what, if any, further action is needed.      Shirls         <http://www.swindon1055.com/v_images/shirley__rep.jpg>  Shirley Ludford   Mob: 07951 366289 High Sheriff's Award for Services to Community Pride Of Swindon Award Patron: Commonweal School  Patron: Pegasus Brass   Station Manager. Trainer SWINDON 105.5 www.swindon1055.com <http://www.swindon1055.com/>        _____   From: Ian Hickling mailto:transplanfm at hotmail.comTo: The Community Media Association Discussion Listmailto:cma-l at mailman.commedia.org.uk; 'Dom Chambers' mailto:chair at commedia.org.uk;Bill Best mailto:bill.best at commedia.org.uk Sent: Thursday, 15 January 2015, 7:56Subject: [cma-l] Community Radio Order   Don't be too hard on Ed Vaizey  I've found him to be concerned and quick to react After a pointed e-mail he motivated a result with Ofcom on a problem thathad been brewing for months. The important point here is that if you submit a question to a Minister viayour MP he has to respond in writing within 14 days. Bear in mind that the question(s) should be polite, simple, short and to thepoint If the response is inadequate - what do you do? Throw up your hands in despair?No!You write back and point out that he hasn't answered your question. I agree wholeheartedly with Nick. Having the word "no" continually thrown back at you without validexplanation is unacceptable in what we believe passes for a democracy. Ian   _____   From: office at thethread.org.ukTo: cma-l at mailman.commedia.org.uk; chair at commedia.org.uk;bill.best at commedia.org.ukDate: Wed, 14 Jan 2015 18:17:18 +0000Subject: Re: [cma-l] Community Radio Order Dear All   I have been in liaison with our local MP David Rutley for the last 3 - 4months on a number of issues regarding Community Radio. He has passed myobservations and thoughts onto Ed Vaizey. Thus far, I have received nothingback from Mr Vaizey. I did have a response from him about 2 years ago and Iwas grateful for that. But as I have pointed out before, the response wasdisappointing at best and worse still     1) Didn't actually answer eitherof the questions     and then    2) invented a question which he answeredhimself commenting on the money we received from the Community Radio Fund ...If you put my questions to his response I would argue that the first wordthat springs to mind with most people would be '''patronising'''   [ Bearing in mind of course that the fund is exactly the same now as it was10 years ago and is now only able to give an apple and an orange and atuppenny bit ]  it also still has people bidding against each other when infact the key word in Community Radio is equality    (and opportunity)haves and have nots is NOT equality   When you say no to someone, there has to be a reason as to why. Peopleconstantly coming back telling me something I already know does not putthings to bed.   The problem I find that we have had over the past 11 years or so (meaningall of us) is that we make observations, we represent ourselves well, wecreate a discussion with valid points and we back up those points with proofand good sound arguments and then receive answers that basically (as I havesaid) tell us what we already know and then take no action leaving thestatus quo. I'm afraid it is that status quo that has had 'some' bearing on 'some'Stations keeling over. Ed Vaizey or whoever it has been over the past 10years   Mr Hunt etc etc are not Ministers for Commercial Radio, they areMinisters for all of us, and although this is opinion, I do think takingeverything above into account AND the fact that this has rumbled on and onand on for years and years AND the fact that there are still 3 majorCommunity Radio Stations in restriction bracket number one, it basicallyturns the whole thing into a Circus. The status quo is no longer acceptable,I for one am fed up of it. I'm also fed up of having to repeatedly writelengthy e-mails and you are all fed up of having to read them  :-)  LOL   I don't want to jump the gun, and I don't want to compromise anything and Iam absolutely 100% positive that Bill and Dom fully understand the concernsand have battled like mad to get things done. Dom has been like Marco Polotravelling the globe to get opinions first hand and see for himself, he isfully clued up and has gotten stuck in there.   HOWEVER    and yes, there is an however. There must be a Plan B, as I sadlyam not convinced (hopefully on this instance I will be proved completelywrong / let's hope hope hope so)       the Plan B has to be ACTION, NOT morelengthy meetings, not more going around the Trees over and over and overagain. There fundamental things that must be done to ensure a safe andviable future for Community Radio.   1) Restrictions gone !   or at least restrictions focusing on what we spendthe money on and not how we obtain the money. This prevents the Stationsgoing off at a tangent as back door commercial outfits 2) Licences extended now, so that opportunists who we have never heard ofbefore don't come encroaching on the success of the projects using it fortheir own means. 3) Where there were hiccups in licensing, little tweaks can be made 4) Community Radio Fund larger and everyone receives the same    ie:-   NObidding process   Basically, having the word 'no' 'no' 'no' thrown at you without validexplanation is not acceptable.   To sum it up it is almost as if we have had GREY people hitting us betweenthe eyes with BLACK & WHITE rulings                when what we actuallyneed is :- BLACK & WHITE concrete decision makers who can create GREY areas allowingroom for manoeuvre & common sense.   Sadly, the powers that be have turned a simple straight forward project intoa ball of confusion. A bit of fairness is what is needed.   Anyway, let's wait and see ... I'm hoping that my reaction is the same aswhen Rodney and Del Boy received the news in the auction about the WatchLOL   Finally, I hear what Ian is saying, but responding mustn't be in the form ofa question, it needs to be in the form of a statement, telling them what wewill be doing. It will deal with the situation once and for all, andin-house in our own fraternity it will show those who are willing to jointogether as a team / brotherhood / network and those who simply operate the''I'm alright Jack policy''                always remember the divide andconquer . works a treat mateys, please don't let them do it.   I await a response, which possibly will ask   ''well what do we do''    Ihave a number of suggestions for starters.   Look at Ians statement .. He uses the word '''need'''     11/12/13 yearsdown the line we are still using the word [need] as opposed to [want] or[would like] shows there has been a major ba--------------------------lls upas far as I am concerned.   Fingers crossed . I will be the first to thank and congratulate the peoplewho make things better for Community Radio   Nick     _____   From: cma-l-bounces at mailman.commedia.org.uk[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Ian HicklingSent: 14 January 2015 16:02To: The Community Media Association Discussion ListSubject: [cma-l] Community Radio Order   Thanks Dom Can we be assured that if it isn't all we need it to be then the CMA willrespond immediately on behalf of the Membership? Ian   _____   From: cma-l at commedia.org.ukDate: Wed, 14 Jan 2015 14:56:12 +0000To: cma-l at commedia.org.ukSubject: [cma-l] Community Radio Order Update from the CMA Chair To CMA members,This is to let you know that The Department of Culture, Media and Sport(DCMS) contacted me this morning.We can expect a ministerial announcement from Ed Vaizey at the end of nextweek regarding the long awaited Community Radio Order. We'll bring you more information when we have it. Best to all, Dom ChambersChair Mobile: +44 (0) 7802 457 396Direct Line: +44 (0) 1761 568 004 CMA Office: +44 (0) 1142 795 219Email:  mailto:Chair at Commedia.org.uk Chair at Commedia.org.ukPersonal Twitter:  <http://twitter.com/thedomchambers> @TheDomChambers       _______________________________________________ Reply -cma-l at commedia.org.uk The cma-l mailing list is a members' service providedby the Community Media Association - http://www.commedia.org.uk Twitter:http://twitter.com/community_mediahttp://www.facebook.com/CommunityMediaAssociation Canstream Internet Radio &Video: http://www.canstream.co.uk/_______________________________________________ Mailing list guidelines:http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/_______________________________________________ To unsubscribe or manageyour CMA-L mailing list subscription please visit:http://mailman.commedia.org.uk/mailman/listinfo/cma-l     _____     <http://www.avast.com/>  This email is free from viruses and malware because avast!<http://www.avast.com/>  Antivirus protection is active.    _______________________________________________ Reply -cma-l at commedia.org.uk The cma-l mailing list is a members' service providedby the Community Media Association - http://www.commedia.org.uk Twitter:http://twitter.com/community_mediahttp://www.facebook.com/CommunityMediaAssociation Canstream Internet Radio &Video: http://www.canstream.co.uk/_______________________________________________ Mailing list guidelines:http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/_______________________________________________ To unsubscribe or manageyour CMA-L mailing list subscription please visit:http://mailman.commedia.org.uk/mailman/listinfo/cma-l  _______________________________________________ Reply - cma-l at commedia.org.uk The cma-l mailing list is a members' service provided by the Community MediaAssociation - http://www.commedia.org.uk <http://www.commedia.org.uk/> Twitter: http://twitter.com/community_mediahttp://www.facebook.com/CommunityMediaAssociationCanstream Internet Radio & Video: http://www.canstream.co.uk/_______________________________________________ Mailing list guidelines:http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/_______________________________________________ To unsubscribe or manage your CMA-L mailing list subscription please visit:http://mailman.commedia.org.uk/mailman/listinfo/cma-l   _____   _______________________________________________ Reply - cma-l at commedia.org.uk The cma-l mailing list is a members' service provided by the Community MediaAssociation - http://www.commedia.org.ukTwitter: http://twitter.com/community_mediahttp://www.facebook.com/CommunityMediaAssociationCanstream Internet Radio & Video: http://www.canstream.co.uk/_______________________________________________ Mailing list guidelines:http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/_______________________________________________ To unsubscribe or manage your CMA-L mailing list subscription please visit:http://mailman.commedia.org.uk/mailman/listinfo/cma-l   ---This email is free from viruses and malware because avast! 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