[cma-l] imaging and the announcement

Fri Jan 16 11:46:15 GMT 2015

I'm not panicking Pippa ... I never panic Mr Mainwaring.

All the first bit is spot on . did you 'nick' my speech ??   LOL   I have
been pointing this out for 10 years   LOL

Money follows audiences . of course it does, trouble is, if you have a ruck
of Primary school kids on the only ones listening are Mum, Dad, Sister,
Brother, Grandad, Grandma, Auntie and Uncle Nobby, plus Fluffy the Bunny,
Bert the Dog and Henry the Hamster .. That's an audience of about 200 if you
have the whole class on. Remember as the programme progresses along once
their little cherub has done their bit they switch off ... the rest of the
listenership have already switched off and come the end of the programme the
Listenership is the grand total of one man and his Dog.

Some would argue that this is Community Radio, I believe it is, but it is
also a mix and match .....BUT    please note that this was the idea (or at
least I thought it was) as to why we have a RADIO FUND     this fund is a
BUFFER against commercial revenue that we do not get in.

Ministers over the years have completely lost the plot and completely
disregarded this leaving the fund the same now as it was 10 years ago !
WHILST at the same time leaving restrictions in place.

I'm sorry guys, I have a very very very nasty taste in my mouth and it will
take a while for me to wash it out. Either bump the fund up to 5 Million and
leave the restrictions in place or leave the fund as it is and get shot of
the restrictions . I have been bleating on about this for years ... what
have they done ????  neither !

I rest my case and very arrogantly say I'm right and they're wrong

Period !

Regards

Nick

  _____  

From: Pippa at Curly Radio [mailto:pippa at curlyradio.com] 
Sent: 16 January 2015 11:03
To: Canalside's The Thread; 'The Community Media Association Discussion
List'
Subject: Re: [cma-l] imaging and the announcement

Don't panic Nick we are on the same page!   I'm getting a demo together but
it probably won't be sung because that costs money.

If *hopes and prays* all revenue restrictions are lifted we can celebrate.
I believe there is nothing wrong in taking a more commercial approach, given
the loss of so many grant opportunities.  Shoot me down if you must but hear
me out.  

We will still be CR because:

1. We will still have limited power to transmitter and therefore coverage
area - not a problem because 'ultra-local' is our speciality.  We are the
'smart car' getting into the corners of the community which other
broadcasters don't reach.

2. We will still be not-for-profit.

3. We will still be delivering social gain objectives.

If the restrictions are just tweaked, we have to make the best of what we've
got.  

1. Getting local authorities on board so they spend money legitimately
because they are reaching our audiences, rather than grant handouts.  

2. Working on a tweakable SLA template so that local authority money can go
on the 'other revenue' side of the equation rather than 'on air revenue'
(and thanks to those stations who have sent me their examples already)

3. Building audiences through great local relevant content.  Money follows
audiences, that's a fact.

4. Measuring our audiences - through a common methodology such as the one
presented at last year's CMA Conference by Dr Janey Gordon.  (Duncan Barkes,
an LBC presenter, recently tweeted that 10m people a week are listening to
CR.  I've asked him where that number comes from but he's not responded!!!).

Thoughts?

Pippa

From: Canalside's <mailto:office at thethread.org.uk>  The Thread 

Sent: Friday, January 16, 2015 10:29 AM

To: 'pippa' <mailto:pippa at curlyradio.com>  ; 'The Community Media
Association <mailto:cma-l at mailman.commedia.org.uk>  Discussion List' 

Subject: RE: [cma-l] imaging and the announcement

Dear All

(Phil / Pippa)     try to see through what I am saying here. I agree with
you, I am not advocating sounding the same as such, as we are all different
. I was merely making a loose suggestion for us to play around with ....
Pippas idea of a general / generic strapline for COMMUNITY RADIO is a good
idea.

I still think something sung for all of us if only generic would be good ..
At the end of the day we ain't ever going to sound the same . Scottish
accents, Manc, Scouse, Eeeee-by-gum, Queens English and different Villages
and Towns and formats and schedules ... come on guys, let's get real. This
was in my opinion a sensible suggestion and some of us are going reaching
for the panic button.

The suggestion is just for Community Radio as a whole ....ie:- stronger
together.

Final pointer, we will have to be stronger together after this announcement,
because if it comes out as a same old/same old and a damp squib then we have
the choice of take action    and I mean action   not words, or crawl under a
log and shut up ....then watch em go down like nine pins. No one please come
back to me as I will simply say ''told you so''

Phil is correct when he says the word ''OUTDATED''      trouble is the
ideals, the ideas, the hopes, the dreams all went off-piste 3 years in so
they were outdated back in 2007 and here we are now in 2015 still talking
about the same thing and waiting for announcements .. Absolutely pathetic,
sorry but that is my opinion and I have never been afraid of making it
known.

I would also like to point out that we have about 7 Ministers of the DCMS
over that period and in relation to Community Radio they have been about as
much use as a chocolate fire-guard . at least Uncle Ed now has a chance to
make a name for himself       let us hope he does.

Nick

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of pippa
Sent: 16 January 2015 09:32
To: The Community Media Association Discussion List
Subject: Re: [cma-l] imaging and the announcement

Phil I agree and I'm certainly not advocating common imaging across the
board.  

Perhaps another approach would be a common strapline which we incorporate
into our own jingle packages.

"Community Radio Works" for example would be just one of maybe 20 different
idents which a station uses on a daily basis.

Pippa

Sent from Samsung Mobile

-------- Original message --------
From: office <office at fantasyradio.co.uk> 
Date: 15/01/2015 21:55 (GMT+00:00) 
To: cma-l at mailman.commedia.org.uk 
Subject: [cma-l] imaging and the announcement 

I'm sure we're all looking forward to the 'announcement' and hoping for the
best. The original model for community radio is now very outdated and the
circumstances behind those early requirements are now very different. Add to
that the fact that so many stations have failed must indicate the need for
change if community radio is to survive. Fingers crossed.

NOW...I beg everyone not to go down the route of 'common imaging' for
community radio. The beauty of community stations is that they are all
different. I started my career in radio in 1974. In those days it was a joy
to listen to the new stations coming on air all sounding different, unique
and original. Oh how I hated the joining together of stations up and down
the country becoming more and more similar until it became all Heart and no
soul. Please don't do it.

Phil Dawson
FANTASY RADIO 97FM
Devizes Mid Wiltshire

On 15/01/2015 19:54, cma-l-request at mailman.commedia.org.uk wrote:

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Today's Topics:

   1. Re:  Community Radio Order (Canalside's The Thread)

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Subject: Re: [cma-l] Community Radio Order
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The announcement might be that he's buying us all an ice cream, and the
'other announcements' might be that we can have a flake in it as well. If
the extra announcement becomes a further announcement making it plural, then
we have announcements, and the last might be hundreds and thousands
sprinkled on top ... We can all celebrate !

Er ?? sorry    I ain't getting excited and if changes are made I reckon they
will be the obvious ones anyway . ie:- the ones that ought to have gone 10
years ago.

When we entered the Community Radio Arena our glasses were half full, since
riding on the merry-go-round of frustration we operate now with one glass
half empty.

That's how we are at the minute . but alas, on a positive, never say never

Fingers crossed .. I do like a nice big Cornet   :-)

Nick

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Pippa at Curly
Radio
Sent: 15 January 2015 16:17
To: shirleyludford at btinternet.co; The Community Media Association Discussion
List; 'Dom Chambers'; Bill Best
Subject: Re: [cma-l] Community Radio Order

Yes, indeed we have to wait for the outcome of the speech (and the mention
of "other announcements" is intriguing), and then respond to it.

In the meantime are we doing everything we can to help eachother?  I'm
surprised and saddened to see announcements about stations in trouble
without any hint on this forum.  

Marlow FM and Destiny105 in Oxford came to my rescue when our RSL was
devastated by signal problems (uplink freq in a military zone - a story for
another day).   Stations in East Anglia helped eachother with a mast problem
recently.    

If I can help by sharing some of what made Wycombe Sound's RSLs successful
please just shout.   I know it's not a full time station but it's not for
want of trying!!  

Pippa

@curly_radio

@wycombesound

07973 710963

From: mailto:shirleyludford at btinternet.com 

Sent: Thursday, January 15, 2015 2:47 PM

To: The Community Media Association mailto:cma-l at mailman.commedia.org.uk
Discussion List ; 'Dom Chambers' mailto:chair at commedia.org.uk  ; Bill
mailto:bill.best at commedia.org.uk  Best 

Subject: Re: [cma-l] Community Radio Order

Hi

As we wait with somewhat baited breath for Ed Vaizey's speech, I must say
that, like Ian Hickling, I have found him approachable and responsive.  He
visited the Radio Station for 2 hours, replies to my e-mails, sent messages
via his team advising he would be making a speech during the week of 19th
January when he also has "a couple of other announcements to make".  

My continued requests for consideration and fairness for the Stations unable
to help themselves more commercially on air were responded to and included
an invitation to go to the House of Commons last August.  

I received an encouraging e-mail from Ed after our Queens Award was
delivered by HRH The Duke of Kent when he was also reminded of the struggle
to keep funds coming in.   It is now, however, fingers crossed that an
appropriate show of practical support will be made, enabling us and others
in our position to be publicly valued and allow us some cushioning on the
funding front.  

We wont be predicting outcomes of the speech, but afterwards we'll be clear
on where we stand and what, if any, further action is needed.  

 Shirls

   <http://www.swindon1055.com/v_images/shirley__rep.jpg>
<http://www.swindon1055.com/v_images/shirley__rep.jpg>  Shirley Ludford

Mob: 07951 366289

High Sheriff's Award for Services to Community

Pride Of Swindon Award

Patron: Commonweal School 

Patron: Pegasus Brass

Station Manager. Trainer

SWINDON 105.5

www.swindon1055.com  <http://www.swindon1055.com/>
<http://www.swindon1055.com/> 

  _____  

From: Ian Hickling mailto:transplanfm at hotmail.com
To: The Community Media Association Discussion List
mailto:cma-l at mailman.commedia.org.uk; 'Dom Chambers'
mailto:chair at commedia.org.uk;
Bill Best mailto:bill.best at commedia.org.uk 
Sent: Thursday, 15 January 2015, 7:56
Subject: [cma-l] Community Radio Order

Don't be too hard on Ed Vaizey 

I've found him to be concerned and quick to react

After a pointed e-mail he motivated a result with Ofcom on a problem that
had been brewing for months.

The important point here is that if you submit a question to a Minister via
your MP he has to respond in writing within 14 days.

Bear in mind that the question(s) should be polite, simple, short and to the
point

If the response is inadequate - what do you do?

Throw up your hands in despair?
No!
You write back and point out that he hasn't answered your question.

I agree wholeheartedly with Nick.

Having the word "no" continually thrown back at you without valid
explanation is unacceptable in what we believe passes for a democracy.

Ian

  _____  

From: office at thethread.org.uk
To: cma-l at mailman.commedia.org.uk; chair at commedia.org.uk;
bill.best at commedia.org.uk
Date: Wed, 14 Jan 2015 18:17:18 +0000
Subject: Re: [cma-l] Community Radio Order

Dear All

I have been in liaison with our local MP David Rutley for the last 3 - 4
months on a number of issues regarding Community Radio. He has passed my
observations and thoughts onto Ed Vaizey. Thus far, I have received nothing
back from Mr Vaizey. I did have a response from him about 2 years ago and I
was grateful for that. But as I have pointed out before, the response was
disappointing at best and worse still     1) Didn't actually answer either
of the questions     and then    2) invented a question which he answered
himself commenting on the money we received from the Community Radio Fund
...
If you put my questions to his response I would argue that the first word
that springs to mind with most people would be '''patronising'''

[ Bearing in mind of course that the fund is exactly the same now as it was
10 years ago and is now only able to give an apple and an orange and a
tuppenny bit ]  it also still has people bidding against each other when in
fact the key word in Community Radio is equality    (and opportunity)
haves and have nots is NOT equality

When you say no to someone, there has to be a reason as to why. People
constantly coming back telling me something I already know does not put
things to bed.

The problem I find that we have had over the past 11 years or so (meaning
all of us) is that we make observations, we represent ourselves well, we
create a discussion with valid points and we back up those points with proof
and good sound arguments and then receive answers that basically (as I have
said) tell us what we already know and then take no action leaving the
status quo.

I'm afraid it is that status quo that has had 'some' bearing on 'some'
Stations keeling over. Ed Vaizey or whoever it has been over the past 10
years   Mr Hunt etc etc are not Ministers for Commercial Radio, they are
Ministers for all of us, and although this is opinion, I do think taking
everything above into account AND the fact that this has rumbled on and on
and on for years and years AND the fact that there are still 3 major
Community Radio Stations in restriction bracket number one, it basically
turns the whole thing into a Circus. The status quo is no longer acceptable,
I for one am fed up of it. I'm also fed up of having to repeatedly write
lengthy e-mails and you are all fed up of having to read them  :-)  LOL

I don't want to jump the gun, and I don't want to compromise anything and I
am absolutely 100% positive that Bill and Dom fully understand the concerns
and have battled like mad to get things done. Dom has been like Marco Polo
travelling the globe to get opinions first hand and see for himself, he is
fully clued up and has gotten stuck in there.

HOWEVER    and yes, there is an however. There must be a Plan B, as I sadly
am not convinced (hopefully on this instance I will be proved completely
wrong / let's hope hope hope so)       the Plan B has to be ACTION, NOT more
lengthy meetings, not more going around the Trees over and over and over
again. There fundamental things that must be done to ensure a safe and
viable future for Community Radio.

1) Restrictions gone !   or at least restrictions focusing on what we spend
the money on and not how we obtain the money. This prevents the Stations
going off at a tangent as back door commercial outfits

2) Licences extended now, so that opportunists who we have never heard of
before don't come encroaching on the success of the projects using it for
their own means.

3) Where there were hiccups in licensing, little tweaks can be made

4) Community Radio Fund larger and everyone receives the same    ie:-   NO
bidding process

Basically, having the word 'no' 'no' 'no' thrown at you without valid
explanation is not acceptable.

To sum it up it is almost as if we have had GREY people hitting us between
the eyes with BLACK & WHITE rulings                when what we actually
need is :-

BLACK & WHITE concrete decision makers who can create GREY areas allowing
room for manoeuvre & common sense.

Sadly, the powers that be have turned a simple straight forward project into
a ball of confusion. A bit of fairness is what is needed.

Anyway, let's wait and see ... I'm hoping that my reaction is the same as
when Rodney and Del Boy received the news in the auction about the Watch
LOL

Finally, I hear what Ian is saying, but responding mustn't be in the form of
a question, it needs to be in the form of a statement, telling them what we
will be doing. It will deal with the situation once and for all, and
in-house in our own fraternity it will show those who are willing to join
together as a team / brotherhood / network and those who simply operate the
''I'm alright Jack policy''                always remember the divide and
conquer . works a treat mateys, please don't let them do it.

I await a response, which possibly will ask   ''well what do we do''    I
have a number of suggestions for starters.

Look at Ians statement .. He uses the word '''need'''     11/12/13 years
down the line we are still using the word [need] as opposed to [want] or
[would like] shows there has been a major ba--------------------------lls up
as far as I am concerned.

Fingers crossed . I will be the first to thank and congratulate the people
who make things better for Community Radio

Nick

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Ian Hickling
Sent: 14 January 2015 16:02
To: The Community Media Association Discussion List
Subject: [cma-l] Community Radio Order

Thanks Dom

Can we be assured that if it isn't all we need it to be then the CMA will
respond immediately on behalf of the Membership?

Ian

  _____  

From: cma-l at commedia.org.uk
Date: Wed, 14 Jan 2015 14:56:12 +0000
To: cma-l at commedia.org.uk
Subject: [cma-l] Community Radio Order Update from the CMA Chair

To CMA members,
This is to let you know that The Department of Culture, Media and Sport
(DCMS) contacted me this morning.
We can expect a ministerial announcement from Ed Vaizey at the end of next
week regarding the long awaited Community Radio Order.

We'll bring you more information when we have it.

Best to all,

Dom Chambers
Chair

Mobile: +44 (0) 7802 457 396
Direct Line: +44 (0) 1761 568 004 
CMA Office: +44 (0) 1142 795 219
Email:  mailto:Chair at Commedia.org.uk Chair at Commedia.org.uk
Personal Twitter:   <http://twitter.com/thedomchambers>
<http://twitter.com/thedomchambers> @TheDomChambers

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