[cma-l] Question about Classical Music Show

Tue Feb 24 15:15:11 GMT 2015

Spot on Pippa !       you see, that’s what I was trying to say, but it came
out all gobbledy gook again.

I just drove into Macclesfield and whilst I was driving my head was in
overdrive ‘pardon the pun’             Community Radio is quite simple
really. I have been saying it for years, it ain’t rocket science

Localness

Local engagement

Low cost Advertising and Promotion

Smaller, more focused audiences

Stick to what we’re good at, feet on the ground

Being proud of the fact that we are different 
 and when I say different I
mean that there isn’t anything wrong with warts n’ all. Community Radio is a
mish mash of Professionalism, Amateurism, Hard Graft, Volunteering,
Dedication, Gung-Ho, Never say Never, Getting stuck in and NOT worrying
about what the others are doing.

Onwards and Upwards

With reference to the question    re:- Bringing the licence application
forward   (expedited radio licensing)      I see we are running true to form
again. A reply which tells the gentleman everything he already knows,
doesn’t answer the question as such and confirms what I have been saying for
ten years. Quite a good exercise as well in passing the buck. They should
get jobs as consultants, they get paid lots of money for telling us
something we already know. 

Keep us posted as well on this BBC malarkey 
.. not much happening at this
end as such, although we have had three of our chaps at Manchester. Not that
it has done us any good, they flown the nest and gone on to bigger things.
We’re proud of that, but of course the trouble is Community Radio is always
going to be at the mercy of being victims of our own success. We are in that
situation at the moment, it’s nothing to be ashamed of     in fact, quite
the opposite.

Our volunteers and staff can also get cherry picked so we are in the very
nature of the Beast going two steps forward and two steps back. The little
Hamster, running like mad to stand still

There you go, a nice e-mail and no mention of restrictions or debacles  :-)
LOL      I must be mellowing in my old age.

I’ve had my quota now 

..see ya next week

Nick

  _____  

From: Pippa at Curly Radio [mailto:pippa at curlyradio.com] 
Sent: 24 February 2015 13:18
To: Canalside's The Thread; 'Darren Cullum'; 'The Community Media
Association Discussion List'
Subject: Re: [cma-l] Question about Classical Music Show

I’d recommend that you find someone local to present your classical show.
Nick’s right in that it won’t be for everyone so it’s an ‘appointment to
listen’ for those who are interested.  A local presenter is more likely to
know about classical concerts, recitals, music clubs etc in your area.  They
will know where to look to find musicians or experts who might come in for
an interview.   There’s bound to be an Arts body who will have a list of
interesting groups, bands, choirs etc and I’m sure they’d be willing to help
you find someone who you can train.   I’d take a similar approach with any
targeted music show – Jazz, Blues, Punk, Rock.

I think you will find that you’ll get more listener engagement this way,
rather than syndicating.  Local knowledge is what starts conversations,
builds audience and attracts revenue!

Good luck!

Pippa

@curly_radio

@wycombesound

07973 710963

From: Canalside's <mailto:office at thethread.org.uk>  The Thread 

Sent: Tuesday, February 24, 2015 12:36 PM

To: 'Darren <mailto:d.cullum at tonefm.co.uk>  Cullum' ; 'The Community Media
Association <mailto:cma-l at mailman.commedia.org.uk>  Discussion List' 

Subject: Re: [cma-l] Question about Classical Music Show

Observation on this one chaps.

We have run with Classical Shows in our early days plus Rock Shows 
..
however, we noticed that Rock folk tend to think in a similar vane to the
classical people 
. They know what they like and like what they know, so if
your promotions are good you will grab em  (for an hour)   then they tootle
off back to where they came from. If you don’t keep pecking away and
promoting it, they never come back     end result    one man and his Dog.
The BIGGER end result is that your bread and butter regulars also go walkies
with them, so you turn more away than you attract. The dedicated choicew of
plenty of Rock Stations and Classic FM, normally does the trick for these
people 
.remember, these guys in the main don’t even Station surf so you do
have to right on your game.

If you guys have managed to get a grant of £200,000 over 3 years then it
doesn’t really matter who listens to you (if anybody)  so you could have a
full-day on a Tuesday every Tuesday dedicated to Morris Dancing music, Pan
Pipes and Zulu war chants, however, in the real World it ain’t like that and
we are chasing listeners as well as trying to tick 15 other boxes and run
around like headless chickens. Regardless of the Utopia and idea of
Community Radio it is at the end of the day ‘’’Radio’’’             

The counter argument is that we are to try and include everyone 

well WE
(Canalside) do it by including Rock / Classical into shows where it doesn’t
stand out like a sore thumb, and drifts past sometimes either unnoticed or
as a complimentary element.

Of course, if you wish to have the show, by all means do it, it isn’t my
call, all I am saying is be careful. My best advice would be to tell them to
tune to Classic FM or run a special at Bank Holidays and/or Christmas /
Easter     we have done this before 

 pre-promotion is essential though.

I’d be interested to know which ones of our gang of Community Stations do
have a regular classical show ??   if I was a betting man, I would guess =
15% tops .. I could be wrong though.

Nick

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Darren Cullum
Sent: 24 February 2015 12:10
To: 'The Community Media Association Discussion List'
Subject: [cma-l] Question about Classical Music Show

We are looking at introducing a Classical Music Show into our programming
output and wondered if there are any pre produced shows available OR if
anyone can recommend a good, knowledge presenter that may wish to add to
their portfolio.

Please Note: Tone FM is a 'Not for Profit' Community Radio Station which is
run by volunteers so we may not respond to your email straight away so
please be patient with us. You can help support us by placing a donation
HERE <http://donate.tonefm.co.uk/> 

Kind regards.

Darren Cullum

Station Manager

T:  01823 284045

M: 07970 521201

90/91 East Reach, Taunton, TA1 3HF

W: www.tonefm.co.uk <http://www.tonefm.co.uk/> 

F: www.facebook.com/tonefm

T: www.twitter.com/tauntonstonefm

Tauntons 107.8 Tone FM is on air now in Somerset’s County Town!

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