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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Spot on Pippa ! you see, that’s
what I was trying to say, but it came out all gobbledy gook again.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I just drove into Macclesfield and whilst
I was driving my head was in overdrive ‘pardon the pun’
Community Radio is quite simple really. I have been saying it for years, it ain’t
rocket science<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Localness<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Local engagement<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Low cost Advertising and Promotion<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Smaller, more focused audiences<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Stick to what we’re good at, feet on
the ground<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Being proud of the fact that we are
different … and when I say different I mean that there isn’t
anything wrong with warts n’ all. Community Radio is a mish mash of
Professionalism, Amateurism, Hard Graft, Volunteering, Dedication, Gung-Ho,
Never say Never, Getting stuck in and NOT worrying about what the others are
doing.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Onwards and Upwards<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>With reference to the question re:-
Bringing the licence application forward (expedited radio licensing) I
see we are running true to form again. A reply which tells the gentleman
everything he already knows, doesn’t answer the question as such and
confirms what I have been saying for ten years. Quite a good exercise as well
in passing the buck. They should get jobs as consultants, they get paid lots of
money for telling us something we already know. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Keep us posted as well on this BBC
malarkey ….. not much happening at this end as such, although we have had
three of our chaps at <st1:City w:st="on"><st1:place w:st="on">Manchester</st1:place></st1:City>.
Not that it has done us any good, they flown the nest and gone on to bigger
things. We’re proud of that, but of course the trouble is Community Radio
is always going to be at the mercy of being victims of our own success. We are
in that situation at the moment, it’s nothing to be ashamed of in
fact, quite the opposite.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Our volunteers and staff can also get
cherry picked so we are in the very nature of the Beast going two steps forward
and two steps back. The little Hamster, running like mad to stand still<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>There you go, a nice e-mail and no mention
of restrictions or debacles </span></font><font size=2 color=navy
face=Wingdings><span style='font-size:10.0pt;font-family:Wingdings;color:navy'>J</span></font><font
size=2 color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'> LOL I must be mellowing in my old age.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I’ve had my quota now …………..see
ya next week<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
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</span></font></div>
<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
Pippa at Curly Radio [mailto:pippa@curlyradio.com] <br>
<b><span style='font-weight:bold'>Sent:</span></b> 24 February 2015 13:18<br>
<b><span style='font-weight:bold'>To:</span></b> Canalside's The Thread;
'Darren Cullum'; '<st1:PersonName w:st="on">The Community Media Association
Discussion List</st1:PersonName>'<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Question
about Classical Music Show</span></font><font size=3 face="Times New Roman"><span
lang=EN-US style='font-size:12.0pt;font-family:"Times New Roman"'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 face=Calibri><span style='font-size:11.0pt'><o:p> </o:p></span></font></p>
<div>
<div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'>I’d recommend that you find someone
local to present your classical show. Nick’s right in that it
won’t be for everyone so it’s an ‘appointment to
listen’ for those who are interested. A local presenter is more
likely to know about classical concerts, recitals, music clubs etc in your
area. They will know where to look to find musicians or experts who might
come in for an interview. There’s bound to be an Arts body
who will have a list of interesting groups, bands, choirs etc and I’m
sure they’d be willing to help you find someone who you can
train. I’d take a similar approach with any targeted music
show – Jazz, Blues, Punk, Rock.<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'>I think you will find that you’ll
get more listener engagement this way, rather than syndicating. Local
knowledge is what starts conversations, builds audience and attracts revenue!<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'>Good luck!<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'>Pippa<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'>@curly_radio<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'>@wycombesound<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'>07973 710963<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'> <o:p></o:p></span></font></p>
</div>
<div>
<div>
<div>
<p class=MsoNormal><font size=2 color=black face=Tahoma><span style='font-size:
10.0pt;font-family:Tahoma;color:black'> <o:p></o:p></span></font></p>
</div>
<div>
<div style='font-color:black'>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;color:black;
font-weight:bold'>From:</span></font></b><font size=2 color=black face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;color:black'> <a
href="mailto:office@thethread.org.uk" title="office@thethread.org.uk">Canalside's
The Thread</a> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;color:black;
font-weight:bold'>Sent:</span></font></b><font size=2 color=black face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;color:black'> Tuesday, February 24,
2015 12:36 PM<o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;color:black;
font-weight:bold'>To:</span></font></b><font size=2 color=black face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;color:black'> <a
href="mailto:d.cullum@tonefm.co.uk" title="d.cullum@tonefm.co.uk">'Darren
Cullum'</a> ; <a href="mailto:cma-l@mailman.commedia.org.uk"
title="cma-l@mailman.commedia.org.uk">'The Community Media Association
Discussion List'</a> <o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal style='background:whitesmoke'><b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;color:black;
font-weight:bold'>Subject:</span></font></b><font size=2 color=black
face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;color:black'> Re:
[cma-l] Question about Classical Music Show<o:p></o:p></span></font></p>
</div>
</div>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=Calibri><span
style='font-size:12.0pt;color:black'> <o:p></o:p></span></font></p>
</div>
</div>
<div>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Observation on this one chaps.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> </span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We have run with Classical Shows in our
early days plus Rock Shows ….. however, we noticed that Rock folk tend to
think in a similar vane to the classical people …. They know what they
like and like what they know, so if your promotions are good you will grab
em (for an hour) then they tootle off back to where they came
from. If you don’t keep pecking away and promoting it, they never come
back end result one man and his Dog.
The BIGGER end result is that your bread and butter regulars also go walkies
with them, so you turn more away than you attract. The dedicated choicew of plenty
of Rock Stations and Classic FM, normally does the trick for these people
….remember, these guys in the main don’t even Station surf so you
do have to right on your game.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> </span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>If you guys have managed to get a grant of
£200,000 over 3 years then it doesn’t really matter who listens to you (if
anybody) so you could have a full-day on a Tuesday every Tuesday
dedicated to Morris Dancing music, Pan Pipes and Zulu war chants, however, in
the real World it ain’t like that and we are chasing listeners as well as
trying to tick 15 other boxes and run around like headless chickens. Regardless
of the Utopia and idea of Community Radio it is at the end of the day
‘’’Radio’’’
<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>The counter argument is that we are to try
and include everyone ………well WE (Canalside) do it by
including Rock / Classical into shows where it doesn’t stand out like a
sore thumb, and drifts past sometimes either unnoticed or as a complimentary
element.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> </span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Of course, if you wish to have the show,
by all means do it, it isn’t my call, all I am saying is be careful. My
best advice would be to tell them to tune to Classic FM or run a special at
Bank Holidays and/or Christmas / Easter we have done
this before …… pre-promotion is essential though.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> </span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I’d be interested to know which ones
of our gang of Community Stations do have a regular classical show
?? if I was a betting man, I would guess = 15% tops .. I could be
wrong though.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> </span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> </span></font><font size=2
color=navy face=Arial><span style='font-size:10.0pt;font-family:Arial;
color:navy'><o:p></o:p></span></font></p>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
color=black face="Times New Roman"><span lang=EN-US style='font-size:12.0pt;
font-family:"Times New Roman";color:black'>
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<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;color:black;font-weight:bold'>From:</span></font></b><font
size=2 color=black face=Tahoma><span lang=EN-US style='font-size:10.0pt;
font-family:Tahoma;color:black'> <st1:PersonName w:st="on">cma-l-bounces@mailman.commedia.org.uk</st1:PersonName>
[mailto:<st1:PersonName w:st="on">cma-l-bounces@mailman.commedia.org.uk</st1:PersonName>]
<b><span style='font-weight:bold'>On Behalf Of </span></b>Darren Cullum<br>
<b><span style='font-weight:bold'>Sent:</span></b> 24 February 2015 12:10<br>
<b><span style='font-weight:bold'>To:</span></b> '<st1:PersonName w:st="on">The
Community Media Association Discussion List</st1:PersonName>'<br>
<b><span style='font-weight:bold'>Subject:</span></b> [cma-l] Question about
Classical Music Show</span></font><font size=3 color=black
face="Times New Roman"><span lang=EN-US style='font-size:12.0pt;font-family:
"Times New Roman";color:black'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>We are looking at introducing a Classical
Music Show into our programming output and wondered if there are any pre
produced shows available OR if anyone can recommend a good, knowledge presenter
that may wish to add to their portfolio.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><b><font size=3 color=red face=Calibri><span
style='font-size:12.0pt;color:red;font-weight:bold'>Please Note:</span></font></b><font
size=3 color=red><span style='font-size:12.0pt;color:red'> Tone FM is a 'Not
for Profit' Community Radio Station which is run by volunteers so we may not
respond to your email straight away so please be patient with us. You can help
support us by placing a donation <a href="http://donate.tonefm.co.uk/">HERE</a></span></font><font
color=black><span style='color:black'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>Kind regards.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>Darren Cullum<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>Station Manager<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>T: 01823 284045<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>M: 07970 521201<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>90/91 East Reach, <st1:city w:st="on"><st1:place
w:st="on"><st1:City w:st="on">Taunton</st1:city></st1:City>, <st1:postalcode w:st="on"><st1:PostalCode
w:st="on">TA1 3HF</st1:postalcode></st1:place></st1:PostalCode></st1:place><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>W: <a href="http://www.tonefm.co.uk/">www.tonefm.co.uk</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>F: <a href="http://www.facebook.com/tonefm">www.facebook.com/tonefm</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'>T: <a
href="http://www.twitter.com/tauntonstonefm">www.twitter.com/tauntonstonefm</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> <o:p></o:p></span></font></p>
<p class=MsoNormal><b><i><font size=5 color=black face=Calibri><span
style='font-size:20.0pt;color:black;font-weight:bold;font-style:italic'>Tauntons
107.8 Tone FM is on air now in <st1:city w:st="on"><st1:City w:st="on"><st1:place
w:st="on">Somerset</st1:city></st1:place></st1:City>’s County Town!<o:p></o:p></span></font></i></b></p>
<p class=MsoNormal><font size=2 color=black face=Calibri><span
style='font-size:11.0pt;color:black'> </span></font><font size=2
color=black><span style='font-size:10.0pt;color:black'><o:p></o:p></span></font></p>
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