[cma-l] Community Radio Spot Rate

[Alan Coote]

Can your station survive if you charge 23p per spot?

 

I just had a 2 minute look around the web at community radio rate cards and
found a station (it shall remain nameless) which, even if they sold their
whole inventory 24x7, would make less than £80 per day.

 

The reality is more likely to be £20 per day income at that spot rate.  

 

As far as I can tell the station isn’t funded by a parent organisation, they
don’t run a membership scheme and there’s little off air income either, so
it’s difficult to see how they could manage their running costs.  

 

Personally I think this is nuts and also devalues the medium.  Come on guys

know your worth.  

 

Kind Regards

Alan

 

Alan Coote

Managing Director

5 Digital Limited

 

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