[cma-l] Advertising

[Two Lochs Radio]

  Quote = "no station need to turn any adverting away"
   
  Sorry Alan - that simply isn't so.
  A CR which is up to its quota has to turn away any additional advertising.
  A station which is not permitted advertising at all has to turn away all advertising
   

Ian is right of course, but there are ways to increase the effective quota, or minimize the income that is counted towards it. For example, if a station is reaching its 50% quota and has another advertiser willing to pay, it can try to find additional voluntary effort to provide in-kind contributions at the permitted hourly rate to allow advertising up to fixed limit of 75% of income.

It's worth making sure that not only is maximum use made of the in-kind allowance for voluntary input, but also that whenever possible (ie whenever the sponsor/donor will agree to it) money is given as a donation, sponsorship of an event or facility, or of non-broadcast, eg web or print activities, without any commercial messages on air that would make it classified as broadcast revenue. 

So, just for example, it might be possible to find a sponsor willing to sponsor the costs of web streaming, without a commercial on-air credit for this, keeping it out of the 50% rule. Similarly, if the station plans a leafleting campaign, local advertising of its own, or to mount an OB event, a sponsor may be willing to contribute to those in return for prominent mention on the leaflet or at the event, which all contributes to the station's 'bottom line' without impinging on the 50% cap (or the 0% cap applied to some stations).

These ways of being sponsored or receiving donations also do not count towards income for PRS/PPL purposes, except in the case of commercial messages associated with web streaming.

Alex
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