[cma-l] Advertising
Associated Broadcast Consultants
info at a-bc.co.uk
Thu Feb 13 11:40:38 GMT 2014
Maybe Alan refers to the webstream loophole?
Ofcom have no jurisdiction over your webstream - so if you sell advertising
on stream and website then there are (small) revenue opportunities.
Of course if the FM transmitter relays the same audio as the webstream then
there will be a degree of "free" advertising provided on the FM waveband....
Glyn
On 13 February 2014 09:36, Ian Hickling <transplanfm at hotmail.com> wrote:
> Quote = "no station need to turn any adverting away"
>
> Sorry Alan - that simply isn't so.
> A CR which is up to its quota has to turn away any additional advertising.
> A station which is not permitted advertising at all has to turn away *all
> *advertising
>
> ------------------------------
> From: alan.coote at 5digital.co.uk
> To: cma-l at mailman.commedia.org.uk
> Date: Thu, 13 Feb 2014 09:17:56 +0000
> Subject: Re: [cma-l] Closure of Stroud FM
>
> I think you have a point, but we you and I were in that meeting and
> heard that some stations allocate income in a way which makes it fall
> outside of the 50% rule anyway. I suspect if the rule were removed we would
> see a truer reflection of income.
>
>
>
> The truth is that no station need to turn any adverting away. The real
> problem is being attractive enough to advertisers in the first place.
>
>
>
> Kind Regards
>
> Alan
>
>
>
>
>
>
>
> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *Martin Steers
> *Sent:* 13 February 2014 00:30
> *To:* shirleyludford at btinternet.co
> *Cc:* cma-l at mailman.commedia.org.uk; Richard Hilton
> *Subject:* Re: [cma-l] Closure of Stroud FM
>
>
>
> there are two separate issues here.. the
>
>
>
> 50/50 rule (which I dont think they will actually remove)
>
> and the rule that says NO advertising at all.. which I think is completely
> unfair and unjust and should be removed as soon as possible.. that will
> create the level playing fields and I dont think it will have any effect on
> 95% of commercial stations because I would suspect its mainly effecting old
> legacy IRL's which are now sudo national / regional brands (eg Heart)..
>
>
>
> but your right that this has suppose to be coming for over 2 years now? I
> remember attending an ofcom meeting to discuss this 2 years ago and
> apparently the white paper would be in a few months time..
>
>
>
> Is there any update with a tangible date as yet?
>
>
>
> On Wed, Feb 12, 2014 at 10:34 PM, shirleyludford at btinternet.co <
> shirleyludford at btinternet.com> wrote:
>
> Hi Richard,
>
>
>
> As a Station unable to take any on-air commercial or advertising support,
> we continue to communicate with Minister Ed Vaizey, who, after his visit to
> us a year ago still praises our service which is receiving two more Awards
> and an ITV crew filming today for a programme about the Station - Lovely
> public accolades but at the same time I am struggling to pay increasing
> costs.
>
>
>
> A level operating field would be most welcomed.
>
>
>
> * Shirls*
>
>
>
>
>
> Shirley Ludford
>
>
> Mob: 07951 366289
>
> *www..swindon1055.com <http://swindon1055.com/>*
>
>
>
>
> ------------------------------
>
> *From:* Richard Hilton <Richard.Hilton at bitc.org.uk>
> *To:* "radio at bayfm.co.uk" <radio at bayfm.co.uk>; terry mechan <
> terrymechan at live.co.uk>; "cma-l at mailman.commedia.org.uk" <
> cma-l at mailman.commedia.org.uk>
> *Sent:* Wednesday, 12 February 2014, 18:17
>
>
> *Subject:* Re: [cma-l] Closure of Stroud FM
>
>
>
> Re Media UKs prediction; has anyone done any research on how much the
> dropping the 50/50 percentage rule will help the sector?
>
>
>
> Ofcom's 2013 Communications Market Report has detailed information on our
> sector. Overall in terms of income in 2012 29% came from On-air
> advertising and sponsorship. Grants made up 29%, SLA's 7%, donations 14%
> and other 20%.
>
>
>
> So how is abolishing the 50% rule is going to help? At 29% it's not that
> the sector overall is close to hitting 50% limit.
>
>
>
> Ofcom break these income categories by type of station. Their figures show
> the % for On-air advertising and sponsorship as follows:-
>
>
>
> Geographic town / rural 32%
>
> Geographic rural 23%
>
> Minority ethnic 43%
>
> Military 7%
>
> Religious 31%
>
> Youth 28%
>
>
>
> So for minority ethnic stations at 43% the abolition of the rule might
> help but I can't see it helping others. Personally speaking I think the
> rule was set up for all the right reasons; it encourages diversity in our
> funding models and makes us less dependent on one source of income. Subtly
> it governs our sound and ethos. Maybe argue to push it to, say, 60% but I
> believe this fight is a red herring.
>
>
>
> A far most justifiable fight to pick would be to campaign for those
> community stations that aren't allowed *any* on-air advertising and
> sponsorship as they have a small commercial station broadcasting near them.
> Their case is far more important. That is where we should be concentrating
> our fire power.
>
>
>
> The Ofcom report is fascinating and well worth reading. It will be on
> their website or email me and I'll forward you a pdf.
>
>
>
> Regards
>
>
>
>
>
> Richard
>
>
>
>
>
>
>
> *From:* cma-l-bounces at mailman.commedia.org.uk [mailto:
> cma-l-bounces at mailman.commedia.org.uk] *On Behalf Of *Bay Fm Radio
>
>
> *Sent:* 12 February 2014 16:15
>
> *To:* terry mechan; cma-l at mailman.commedia.org..uk
>
>
> *Subject:* Re: [cma-l] Closure of Stroud FM
>
>
>
> Another station to switch off, this news about Stroud FM is very sad
> indeed.
>
> Is there any news regarding the removal of the restrictions before anymore
> of us switch off too?
>
> I keep hearing "The consultation is in two weeks" but, when is it actually
> going to happen?
>
> I see one of the radio predictions on Media UK for 2014 is...
>
> 2. The community radio 50/50 rule will get abolished as a percentage rule,
> but community stations will still have to be funded through additional
> sources, as the government will not allow community radio to be wholly
> funded by advertising.
>
> Does he know something we don't?
>
> Andy.
>
> Bay FM.
>
>
>
>
> ------------------------------
>
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> Subject: [cma-l] Closure of Stroud FM
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> Stroud FM closing due to lack of money at midnight tonight 12/02/2014
>
> Full details on
>
> http://www.stroudfm.co.uk/
>
>
>
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