[cma-l] Wake Up And Smell The Flowers!

[Office - ccr-fm]

Phil n’ all

 

I bet you just new I’d pop out the water and take the maggot 









..
‘’Good evening and welcome to this weeks edition of Mastermind, in the black
chair first, we have Director Henry Loesser answering questions on ‘THE
BLEEDIN’ OBVIOUS’  !’’

 

I’m not arguing with Henry, he writes some interesting stuff 




 however,
he has missed the point 


. The real point. Restrictions are there to
restrict, and they have been a success 


. They restrict, thwart, cock-up
the progress of Community Radio.

 

Could Henry please tell me what he would do with the guy from the local
business who wants to give us £2000 but wants people to know about his new
washing machine invention 





. He likes what we do, but really he is only
interested in selling his washing machine as charity starts at home. The
restrictions prevent us from delivering what he wants 




. And we lose two
grand 




.. by losing two grand, we then lose the opportunity to deliver
our social / community ventures and then it is back to the drawing board.
And so the merry-go-round starts again.

 

Perhaps Henry could come and spend a month with me and I’ll show him all the
pitfalls, all the arguments but most of all the REALITY                wake
up and smell the flowers indeed                   we say coffee in
Bollington by the way !

 

After Henry’s visit to Canalside, perhaps he could invite me to his pad for
a month 



 I’ve just looked up the postcode 


. It says   NODDYLAND !

 

Interesting stuff nonetheless Henry              many thanks. If you’d like
to educate me more my number is 01625 576689

 

Regards

 

Nick

 

  _____  

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Phil Korbel
Sent: 29 June 2011 10:38
To: CMA-L
Subject: [cma-l] Wake Up And Smell The Flowers!

 

Hi everyone

Anyone who's met Henry Loeser will know that he's not the sort of person to
comprimise his position for the sake of tender sensibilities in the room...
and if he's talking about advertising, after 20 years in the industry, why
should he?

So I recommend that anyone involved in the running of community radio
stations should have a look at his provocative essay just posted to the
Community Radio Toolkit.  In a nutshell he says that if we try to sell
advertising as if we were 'just' a radio station then we're missing a trick
- and then some...

http://www.communityradiotoolkit.net/news/wake-up-and-smell-the-flowers/

is where to find it and the comments ...  do join the conversation

best wishes

Phil

PS - and 'while I'm on' - dont forget the excellent mature Broadcasters
event in Bornemouth on Thurs 14th July

http://www.communityradiotoolkit.net/news/sounds-good-to-me-free-one-day-bro
adcasting-conference/ 



-- 
Phil Korbel
Director
0161 237 5454

Radio Regen is a community, media and urban regeneration charity 
A company limited by guarantee and registered in England and Wales No.
3753832 
Registered office: 12 Hilton Street, Manchester, M1 1JF 
Registered Charity No. 1077763 
www.radioregen.org
www.communityradiotoolkit.net
http://www.radioregen.org/consultancy/
<http://www.communityradiotoolkit.net/consult/radio-regen-consultancy/> 





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