<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns="http://www.w3.org/TR/REC-html40">

<head>
<meta http-equiv=Content-Type content="text/html; charset=iso-8859-1">
<meta name=Generator content="Microsoft Word 11 (filtered medium)">
<!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]-->
<style>
<!--
 /* Font Definitions */
 @font-face
        {font-family:Tahoma;
        panose-1:2 11 6 4 3 5 4 4 2 4;}
 /* Style Definitions */
 p.MsoNormal, li.MsoNormal, div.MsoNormal
        {margin:0cm;
        margin-bottom:.0001pt;
        font-size:12.0pt;
        font-family:"Times New Roman";}
a:link, span.MsoHyperlink
        {color:blue;
        text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
        {color:blue;
        text-decoration:underline;}
span.EmailStyle17
        {mso-style-type:personal-reply;
        font-family:Arial;
        color:navy;}
@page Section1
        {size:595.3pt 841.9pt;
        margin:72.0pt 90.0pt 72.0pt 90.0pt;}
div.Section1
        {page:Section1;}
-->
</style>

</head>

<body lang=EN-GB link=blue vlink=blue>

<div class=Section1>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Phil n&#8217; all<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I bet you just new I&#8217;d pop out the
water and take the maggot &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;..
&#8216;&#8217;Good evening and welcome to this weeks edition of Mastermind, in
the black chair first, we have Director Henry Loesser answering questions on &#8216;THE
BLEEDIN&#8217; OBVIOUS&#8217;  !&#8217;&#8217;<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>I&#8217;m not arguing with Henry, he
writes some interesting stuff &#8230;&#8230;&#8230;&#8230;&#8230; however, he
has missed the point &#8230;&#8230;&#8230;. The real point. Restrictions are
there to restrict, and they have been a success &#8230;&#8230;&#8230;. They restrict,
thwart, cock-up the progress of Community Radio.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Could Henry please tell me what he would
do with the guy from the local business who wants to give us £2000 but wants
people to know about his new washing machine invention &#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.
He likes what we do, but really he is only interested in selling his washing
machine as charity starts at home. The restrictions prevent us from delivering
what he wants &#8230;&#8230;&#8230;&#8230;&#8230;. And we lose two grand &#8230;&#8230;&#8230;&#8230;&#8230;..
by losing two grand, we then lose the opportunity to deliver our social /
community ventures and then it is back to the drawing board. And so the
merry-go-round starts again.<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Perhaps Henry could come and spend a month
with me and I&#8217;ll show him all the pitfalls, all the arguments but most of
all the REALITY                wake up and smell the flowers indeed                  
we say coffee in Bollington by the way !<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>After Henry&#8217;s visit to Canalside,
perhaps he could invite me to his pad for a month &#8230;&#8230;&#8230;&#8230;
I&#8217;ve just looked up the postcode &#8230;&#8230;&#8230;. It says  
NODDYLAND !<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Interesting stuff nonetheless
Henry              many thanks. If you&#8217;d like to educate me more my number
is 01625 576689<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Regards<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Nick<o:p></o:p></span></font></p>

<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p>&nbsp;</o:p></span></font></p>

<div>

<div class=MsoNormal align=center style='text-align:center'><font size=3
face="Times New Roman"><span lang=EN-US style='font-size:12.0pt'>

<hr size=2 width="100%" align=center tabindex=-1>

</span></font></div>

<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Phil Korbel<br>
<b><span style='font-weight:bold'>Sent:</span></b> 29 June 2011 10:38<br>
<b><span style='font-weight:bold'>To:</span></b> CMA-L<br>
<b><span style='font-weight:bold'>Subject:</span></b> [cma-l] Wake Up And Smell
The Flowers!</span></font><span lang=EN-US><o:p></o:p></span></p>

</div>

<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p>&nbsp;</o:p></span></font></p>

<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>Hi everyone<br>
<br>
Anyone who's met Henry Loeser will know that he's not the sort of person to
comprimise his position for the sake of tender sensibilities in the room... and
if he's talking about advertising, after 20 years in the industry, why should
he?<br>
<br>
So I recommend that anyone involved in the running of community radio stations
should have a look at his provocative essay just posted to the Community Radio
Toolkit.&nbsp; In a nutshell he says that if we try to sell advertising as if
we were 'just' a radio station then we're missing a trick - and then some...<br>
<br>
<a
href="http://www.communityradiotoolkit.net/news/wake-up-and-smell-the-flowers/"
target="_blank">http://www.communityradiotoolkit.net/news/wake-up-and-smell-the-flowers/</a><br>
<br>
is where to find it and the comments ...&nbsp; do join the conversation<br>
<br>
best wishes<br>
<br>
Phil<br>
<br>
PS - and 'while I'm on' - dont forget the excellent mature Broadcasters event
in Bornemouth on Thurs 14th July<br>
<br>
<a
href="http://www.communityradiotoolkit.net/news/sounds-good-to-me-free-one-day-broadcasting-conference/">http://www.communityradiotoolkit.net/news/sounds-good-to-me-free-one-day-broadcasting-conference/</a>
<br>
<br>
<br clear=all>
<br>
-- <br>
Phil Korbel<br>
Director<br>
0161 237 5454<br>
<br>
Radio Regen is a community, media and urban regeneration charity <br>
A company limited by guarantee and registered in England and Wales No. 3753832 <br>
Registered office: 12 Hilton Street, Manchester, M1 1JF <br>
Registered Charity No. 1077763 <br>
<a href="http://www.radioregen.org" target="_blank">www.radioregen.org</a><br>
<a href="http://www.communityradiotoolkit.net" target="_blank">www.communityradiotoolkit.net</a><br>
<a href="http://www.communityradiotoolkit.net/consult/radio-regen-consultancy/"
target="_blank">http://www.radioregen.org/consultancy/</a><br>
<br>
<br>
<br>
<o:p></o:p></span></font></p>

</div>

</body>

</html>