[cma-l] FW: BCAP consultation on post-conception advice services

Tue Jun 28 13:00:10 BST 2011

The BCAP are, in effect, the regulator when it comes to advertising. Paid or otherwise. They have a clear set of policies on what it is and what is not acceptable in TV and Radio commercials – irrespective of the size of the station.

As society changes, they do take consultations on how their policies might change to reflect that. You really ought to be aware of what they do, as your 'morally right' activity might be in breach of the code you are expected to follow.

I'm not sure why you'd object them, as their stance is often about moral rights and how they can protect the interests of the audience – rather than allow advertisers to say what they like.

Rich

Richard Berry
Senior Lecturer in Radio
University of Sunderland
Tel: (+44) 0191 515 2239
http://www.sunderlandradio.co.uk
http://www.sunderland.ac.uk/radio
Social Media: search for "sunderlandradio"

From: Office - ccr-fm <office at ccr-fm.co.uk<mailto:office at ccr-fm.co.uk>>
Date: Tue, 28 Jun 2011 12:26:15 +0100
To: <martin at martinsteers.co.uk<mailto:martin at martinsteers.co.uk>>, 'CMA-L' <cma-l at commedia.org.uk<mailto:cma-l at commedia.org.uk>>
Subject: Re: [cma-l] FW: BCAP consultation on post-conception advice services

Martin

Who are they ?     and yes you are correct, I’m unaware of any rules regarding this. We run lots of adverts that have nothing to do with the Station receiving ‘’paid advertising’’           health n wellbeing, general advice etc etc               we do it because it is morally right to do so.

You have possibly, gathered my whole approach tends to revolve around morals as opposed to legals …………….. perhaps the reason why I get so frustrated and angry.

The restrictions etc are WRONG                   full-stop …………… no debate, no discussion, no consultations               wrong – wrong – wrong   not acceptable.

Anyway, if something is kicking off, put my name down, I like a ding dong from time to time it keeps me sane.     LOL

Regards

Nick

________________________________
From: martinsteers at gmail.com<mailto:martinsteers at gmail.com> [mailto:martinsteers at gmail.com] On Behalf Of Martin Steers
Sent: 28 June 2011 11:28
To: Office - ccr-fm
Cc: CMA-L
Subject: Re: [cma-l] FW: BCAP consultation on post-conception advice services

It kicked off the last time they consulted in this area.. (Pro life, pro choice lobbies etc) aboutpregnancy advice centres etc..

So they decided they want to open the cans of worms up again! and good luck to them and anyone that feel they want to consult.

Not sure if any community radio station currently takes any advertising or content of this nature (I also wonder how many stations realise these rulesexisted).

M
On Tue, Jun 28, 2011 at 11:08 AM, Office - ccr-fm <office at ccr-fm.co.uk<mailto:office at ccr-fm.co.uk>> wrote:
Dear All

Further to my most recent e-mail explaining that when God was giving out brains, I thought he said trains and I missed mine !             does anyone understand what this is all about ?              I sort of ‘get it’ but then again I don’t.

Please help ……………….. if there are any consultation comments needed they can have mine with pleasure, no holes barred, lock, stock and barrel, direct and straight to the point …………. Warts n’ all.

Obviously we will be on the magic roundabout again, trawling over the same arguments to same people (still, it keeps em’ in a job)   and possibly not getting anywhere !?
What is there to understand about fair play, level playing fields, not-for-profit and plain old simple problems that community radio is encountering ?       beats me?!

Regards

Nick

________________________________
From: Code Policy [mailto:codepolicy at cap.org.uk<mailto:codepolicy at cap.org.uk>]
Sent: 28 June 2011 09:48
To: office at ccr-fm.co.uk<mailto:office at ccr-fm.co.uk>
Subject: BCAP consultation on post-conception advice services

Please click here<http://cap.msgfocus.com/q/1oN3DxeenTkGK/wv> if the e-mail below is not displayed correctly

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[CAP]<http://cap.msgfocus.com/c/12yQVB7iYKpLhDR6>

BCAP consultation on post-conception advice services

The Broadcast Committee of Advertising Practice (BCAP) has announced a public consultation<http://cap.msgfocus.com/c/12yR8wG75PdBDxRv> on proposals for the regulation of broadcast advertisements for post-conception advice services (PCAS).

[%20]<http://cap.msgfocus.com/c/12yRynNJjYPillSj>

This new consultation<http://cap.msgfocus.com/c/12yRLjmxr3D8HfSI> document clarifies the present rules and the proposed changes to those rules for the broadcast advertising of PCAS.

Originally consulted on in March 2009 as part of the full public consultation on the Advertising Codes, BCAP’s proposed change to the rules surrounding PCAS generated a significant number of responses. In light of those responses, BCAP decided to consider the issues relating to PCAS separately.

Most respondents to the 2009 consultation appear to have misunderstood what was being proposed, believing that an outright ban on the advertising of all PCAS in broadcast media was being lifted. Holding this further consultation ensures respondents are able to comment on the proposals in a fully informed way.

You are particularly encouraged to respond to this statement if:

• your views are not reflected in the Background Information document or;
• you did not respond to the original proposal and you have, or the organisation you represent has, interests which are particularly relevant to the proposal under consideration.

Written responses to this consultation<http://cap.msgfocus.com/c/12yRYeVly8qZ39T7> should be received by no later than close of business on 8 August 2011.

BCAP Code Policy team

CAP Services

Bring yourself up to speed with the changes to the Codes with the help of CAP Services.

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Find out more<http://cap.msgfocus.com/c/12ySbau9FdePp3Tw>

Forthcoming events

Advice:am - Food Nutrition & Health claims
13 July 2011

Advice:am - Motoring & Environment
14 September 2011

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22 September 2011

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Pass this e-mail on to your colleagues.

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