<html><head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; color: rgb(0, 0, 0); font-size: 14px; font-family: Calibri, sans-serif; "><div><div><div>The BCAP are, in effect, the regulator when it comes to advertising. Paid or otherwise. They have a clear set of policies on what it is and what is not acceptable in TV and Radio commercials – irrespective of the size of the station.&nbsp;</div><div><br></div><div>As society changes, they do take consultations on how their policies might change to reflect that. You really ought to be aware of what they do, as your 'morally right' activity might be in breach of the code you are expected to follow.&nbsp;</div><div><br></div><div>I'm not sure why you'd object them, as their stance is often about moral rights and how they can protect the interests of the audience – rather than allow advertisers to say what they like.</div><div><br></div><div>Rich</div><div><br></div><div><div><div>Richard Berry</div><div>Senior Lecturer in Radio</div><div>University of Sunderland</div><div>Tel: (&#43;44) 0191 515 2239</div><div><a href="http://www.sunderlandradio.co.uk">http://www.sunderlandradio.co.uk</a></div><div><a href="http://www.sunderland.ac.uk/radio">http://www.sunderland.ac.uk/radio</a></div><div>Social Media: search for &quot;sunderlandradio&quot;&nbsp;</div><div><br></div></div></div></div></div><div><br></div><span id="OLK_SRC_BODY_SECTION"><div style="font-family:Calibri; font-size:11pt; text-align:left; color:black; BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0in; PADDING-LEFT: 0in; PADDING-RIGHT: 0in; BORDER-TOP: #b5c4df 1pt solid; BORDER-RIGHT: medium none; PADDING-TOP: 3pt"><span style="font-weight:bold">From: </span> Office - ccr-fm &lt;<a href="mailto:office@ccr-fm.co.uk">office@ccr-fm.co.uk</a>&gt;<br><span style="font-weight:bold">Date: </span> Tue, 28 Jun 2011 12:26:15 &#43;0100<br><span style="font-weight:bold">To: </span> &lt;<a href="mailto:martin@martinsteers.co.uk">martin@martinsteers.co.uk</a>&gt;, 'CMA-L' &lt;<a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a>&gt;<br><span style="font-weight:bold">Subject: </span> Re: [cma-l] FW: BCAP consultation on post-conception advice services<br></div><div><br></div><div xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:st1="urn:schemas-microsoft-com:office:smarttags" xmlns="http://www.w3.org/TR/REC-html40"><!--[if !mso]>
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</style><div lang="EN-GB" link="blue" vlink="blue"><div class="Section1"><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy">Martin<o:p></o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy"><o:p>&nbsp;</o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy">Who are they ?&nbsp;&nbsp;&nbsp;&nbsp; and
yes you are correct, I’m unaware of any rules regarding this. We run lots
of adverts that have nothing to do with the Station receiving ‘’paid
advertising’’&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
health n wellbeing, general advice etc
etc&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
we do it because it is morally right to do so.<o:p></o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy"><o:p>&nbsp;</o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy">You have possibly, gathered my whole
approach tends to revolve around morals as opposed to legals ……………..
perhaps the reason why I get so frustrated and angry.<o:p></o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy"><o:p>&nbsp;</o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy">The restrictions etc are
WRONG&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
full-stop …………… no debate, no discussion, no
consultations&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
wrong – wrong – wrong &nbsp;&nbsp;not acceptable.<o:p></o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy"><o:p>&nbsp;</o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy">Anyway, if something is kicking off, put
my name down, I like a ding dong from time to time it keeps me sane.&nbsp;&nbsp;&nbsp;&nbsp;
LOL<o:p></o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy"><o:p>&nbsp;</o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy">Regards<o:p></o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy"><o:p>&nbsp;</o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy">Nick<o:p></o:p></span></font></p><p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="font-size:
10.0pt;font-family:Arial;color:navy"><o:p>&nbsp;</o:p></span></font></p><div><div class="MsoNormal" align="center" style="text-align:center"><font size="3" face="Times New Roman"><span lang="EN-US" style="font-size:12.0pt"><hr size="2" width="100%" align="center" tabindex="-1"></span></font></div><p class="MsoNormal"><b><font size="2" face="Tahoma"><span lang="EN-US" style="font-size:10.0pt;font-family:Tahoma;font-weight:bold">From:</span></font></b><font size="2" face="Tahoma"><span lang="EN-US" style="font-size:10.0pt;font-family:Tahoma">
<a href="mailto:martinsteers@gmail.com">martinsteers@gmail.com</a> [<a href="mailto:martinsteers@gmail.com">mailto:martinsteers@gmail.com</a>] <b><span style="font-weight:bold">On Behalf Of </span></b>Martin Steers<br><b><span style="font-weight:bold">Sent:</span></b> 28 June 2011 11:28<br><b><span style="font-weight:bold">To:</span></b> Office - ccr-fm<br><b><span style="font-weight:bold">Cc:</span></b> CMA-L<br><b><span style="font-weight:bold">Subject:</span></b> Re: [cma-l] FW: BCAP
consultation on post-conception advice services</span></font><span lang="EN-US"><o:p></o:p></span></p></div><p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:
12.0pt"><o:p>&nbsp;</o:p></span></font></p><p class="MsoNormal" style="margin-bottom:12.0pt"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">It kicked off the last
time they consulted in this area.. (Pro life, pro choice lobbies etc) aboutpregnancy advice centres etc..<br><br>
So they decided they want to open the cans of worms up again! and good luck to
them and anyone that feel they want to consult.<br><br>
Not sure if any community radio station currently takes any advertising or
content of this nature (I also wonder how many stations realise these rulesexisted).<br><br>
M<o:p></o:p></span></font></p><div><p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:
12.0pt">On Tue, Jun 28, 2011 at 11:08 AM, Office - ccr-fm &lt;<a href="mailto:office@ccr-fm.co.uk">office@ccr-fm.co.uk</a>&gt; wrote:<o:p></o:p></span></font></p><div link="blue" vlink="blue"><div><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">Dear All</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">&nbsp;</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">Further to my most recent e-mail explaining that when God was
giving out brains, I thought he said trains and I missed mine
!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; does anyone
understand what this is all about
?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
I sort of ‘get it’ but then again I don’t.</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">&nbsp;</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">Please help ……………….. if there
are any consultation comments needed they can have mine with pleasure, no holes
barred, lock, stock and barrel, direct and straight to the point
…………. Warts n’ all.</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">&nbsp;</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">Obviously we will be on the magic roundabout again, trawling over
the same arguments to same people (still, it keeps em’ in a job)&nbsp;
&nbsp;and possibly not getting anywhere !?</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">What is there to understand about fair play, level playing fields,
not-for-profit and plain old simple problems that community radio is
encountering ?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; beats me?!</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">&nbsp;</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">Regards</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">&nbsp;</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">Nick</span></font><o:p></o:p></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="2" color="navy" face="Arial"><span style="font-size:10.0pt;font-family:Arial;
color:navy">&nbsp;</span></font><o:p></o:p></p><div><div class="MsoNormal" align="center" style="text-align:center"><font size="3" face="Times New Roman"><span lang="EN-US" style="font-size:12.0pt"><hr size="2" width="100%" align="center"></span></font></div><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><b><font size="2" face="Tahoma"><span lang="EN-US" style="font-size:10.0pt;font-family:Tahoma;
font-weight:bold">From:</span></font></b><font size="2" face="Tahoma"><span lang="EN-US" style="font-size:10.0pt;font-family:Tahoma"> Code Policy [mailto:<a href="mailto:codepolicy@cap.org.uk" target="_blank">codepolicy@cap.org.uk</a>] <br><b><span style="font-weight:bold">Sent:</span></b> 28 June 2011 09:48<br><b><span style="font-weight:bold">To:</span></b> <a href="mailto:office@ccr-fm.co.uk" target="_blank">office@ccr-fm.co.uk</a><br><b><span style="font-weight:bold">Subject:</span></b> BCAP consultation on
post-conception advice services</span></font><o:p></o:p></p></div><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p><div align="center"><table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="600" style="width:450.0pt">
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      information, visit: <a href="http://cap.msgfocus.com/c/12yQIFyuRFBUVJQH" target="_blank"><b><font color="#009ac8"><span style="color:#009AC8;
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      min-height: 50.25pt">
      <p class="MsoNormal" align="right" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
      auto;text-align:right"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><a href="http://cap.msgfocus.com/c/12yQVB7iYKpLhDR6" target="_blank"><font color="#009ac8"><span style="color:#009AC8;text-decoration:none"><img border="0" width="90" height="48" id="_x0000_i1034" src="%20" alt="CAP"></span></font></a><o:p></o:p></span></font></p>
      </td>
     </tr>
    </tbody></table>
    <p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="1" height="17" id="_x0000_i1035" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="2" face="Times New Roman"><span style="font-size:10.0pt">&nbsp;</span></font><o:p></o:p></p>
    </td>
   </tr>
  </tbody></table>
  <p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><o:p></o:p></span></font></p>
  </td>
 </tr>
 <tr>
  <td style="padding:0cm 0cm 0cm 0cm;background-attachment:scroll;background-position-x:
  0%;background-position-y:0%">
  <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="600" style="width:450.0pt">
   <tbody><tr>
    <td colspan="3" bgcolor="#009AC8" style="background:#009AC8;padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="1" height="2" id="_x0000_i1036" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td width="10" style="width:7.5pt;padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td width="402" valign="top" style="width:301.5pt;padding:0cm 0cm 0cm 0cm">
    <p style="margin-bottom:7.5pt"><b><font size="6" color="#abc235" face="Arial"><span style="font-size:26.5pt;font-family:Arial;color:#ABC235;font-weight:bold">BCAP
    consultation on post-conception advice services</span></font></b><o:p></o:p></p>
    <p style="margin-bottom:11.25pt"><b><font size="2" face="Arial"><span style="font-size:10.5pt;font-family:Arial;font-weight:bold">The Broadcast
    Committee of Advertising Practice (BCAP) has announced a <a href="http://cap.msgfocus.com/c/12yR8wG75PdBDxRv" target="_blank"><font color="#009ac8"><span style="color:#009AC8">public consultation</span></font></a>
    on proposals for the regulation of broadcast advertisements for
    post-conception advice services (PCAS). </span></font></b><o:p></o:p></p>
    </td>
    <td width="10" style="width:7.5pt;padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="10" height="1" id="_x0000_i1037" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td width="187" style="width:140.25pt;padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><a href="http://cap.msgfocus.com/c/12yRynNJjYPillSj" target="_blank"><span style="text-decoration:none"><img border="0" width="163" height="128" id="_x0000_i1038" src="%20"></span></a><o:p></o:p></span></font></p>
    </td>
    <td width="10" style="width:7.5pt;padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td bgcolor="#009AC8" style="background:#009AC8;padding:0cm 0cm 0cm 0cm;
    background-attachment:scroll;background-position-x:0%;background-position-y:
    0%">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="1" height="2" id="_x0000_i1039" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
    <td width="10" style="width:7.2pt;padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td valign="top" style="padding:0cm 0cm 0cm 0cm">
    <p style="margin-bottom:0cm;margin-bottom:.0001pt"><b><font size="3" color="#abc235" face="Arial"><span style="font-size:12.0pt;font-family:Arial;
    color:#ABC235;font-weight:bold">&nbsp;</span></font></b><o:p></o:p></p>    <p style="margin-bottom:11.25pt"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">This new&nbsp;<a href="http://cap.msgfocus.com/c/12yRLjmxr3D8HfSI" target="_blank"><font color="#009ac8"><span style="color:#009AC8">consultation</span></font></a>
    document clarifies the present rules and the proposed changes to those
    rules for the broadcast advertising of PCAS. </span></font><o:p></o:p></p>
    <p style="margin-bottom:11.25pt"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Originally consulted on in March
    2009 as part of the full public consultation on the Advertising Codes,
    BCAP’s proposed change to the rules surrounding PCAS generated a
    significant number of responses. In light of those responses, BCAP decided
    to consider the issues relating to PCAS separately.</span></font><o:p></o:p></p>
    <p style="margin-bottom:11.25pt"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Most respondents to the 2009
    consultation appear to have misunderstood what was being proposed,
    believing that an outright ban on the advertising of all PCAS in broadcast
    media was being lifted.&nbsp;Holding this further consultation ensures
    respondents are able to comment on the proposals in a fully informed way.</span></font><o:p></o:p></p>
    <p style="margin-bottom:11.25pt"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">You are particularly encouraged
    to respond to this statement if:</span></font><o:p></o:p></p>
    <p style="margin-bottom:11.25pt"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">• your views are not
    reflected in the Background Information document or; <br>
    • you did not respond to the original proposal and you have, or the
    organisation you represent has, interests which are particularly relevant
    to the proposal under consideration. </span></font><o:p></o:p></p>
    <p style="margin-bottom:11.25pt"><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial">Written responses to this <a href="http://cap.msgfocus.com/c/12yRYeVly8qZ39T7" target="_blank"><font color="#009ac8"><span style="color:#009AC8">consultation</span></font></a>
    should be received by no later than close of business on <b><span style="font-weight:bold">8 August 2011</span></b>.</span></font><o:p></o:p></p>
    <p style="margin-bottom:11.25pt"><b><font size="2" face="Arial"><span style="font-size:10.0pt;font-family:Arial;font-weight:bold">BCAP Code
    Policy team</span></font></b><o:p></o:p></p>
    </td>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="10" height="1" id="_x0000_i1040" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td valign="top" style="padding:0cm 0cm 0cm 0cm;background-attachment:scroll;
    background-position-x:0%;background-position-y:0%">
    <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="187" style="width:140.25pt">
     <tbody><tr>
      <td bgcolor="#079AC8" style="background:#079AC8;padding:0cm 0cm 0cm 0cm">
      <p style="margin:3.75pt"><b><font size="3" color="white" face="Arial"><span style="font-size:12.0pt;font-family:Arial;color:white;font-weight:bold">CAP&nbsp;Services</span></font></b><o:p></o:p></p>
      </td>
     </tr>
     <tr>
      <td bgcolor="#DEEAF4" style="background:#DEEAF4;padding:0cm 0cm 0cm 0cm;
      background-attachment:scroll;background-position-x:0%;background-position-y:
      0%">
      <p style="margin:3.75pt"><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53">Bring yourself
      up to speed with the changes to the Codes with the help of CAP Services.</span></font><o:p></o:p></p>
      <p style="margin:3.75pt"><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53"><img border="0" width="170" height="120" id="_x0000_i1041" src="%20"></span></font><o:p></o:p></p>
      <p style="margin:3.75pt"><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53"><a href="http://cap.msgfocus.com/c/12ySbau9FdePp3Tw" target="_blank"><font color="#515b53"><span style="color:#515B53">Find out more</span></font></a></span></font><o:p></o:p></p>
      </td>
     </tr>
    </tbody></table>
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="187" style="width:140.25pt">
     <tbody><tr>
      <td bgcolor="#ABC235" style="border:none;border-top:solid windowtext 4.5pt;
      background:#ABC235;padding:0cm 0cm 0cm 0cm;border-color:-moz-use-text-color -moz-use-text-color;
      background-attachment:scroll;background-position-x:0%;background-position-y:
      0%">
      <p style="margin:3.75pt"><b><font size="3" color="white" face="Arial"><span style="font-size:12.0pt;font-family:Arial;color:white;font-weight:bold">Forthcoming
      events</span></font></b><o:p></o:p></p>
      </td>
     </tr>
     <tr>
      <td bgcolor="#F0F3DC" style="background:#F0F3DC;padding:0cm 0cm 0cm 0cm;
      background-attachment:scroll;background-position-x:0%;background-position-y:
      0%">
      <p style="margin:3.75pt"><b><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53;font-weight:bold">Advice:am
      - Food Nutrition &amp; Health claims</span></font></b><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:
      Arial;color:#515B53"> <br>
      13 July 2011</span></font><o:p></o:p></p>
      <p style="margin:3.75pt"><b><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53;font-weight:bold">Advice:am
      - Motoring &amp; Environment<br>
      </span></font></b><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53">14 September
      2011</span></font><o:p></o:p></p>
      <p style="margin:3.75pt"><b><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53;font-weight:bold">Advice:am
      - Telecoms advertising</span></font></b><font size="2" color="#515b53" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:#515B53">
      <br>
      22 September 2011<br>
      <br>
      <a href="http://cap.msgfocus.com/c/12ySo62XMi2FKXTV" target="_blank"><font color="#515b53"><span style="color:#515B53">See events listing</span></font></a></span></font><o:p></o:p></p>
      </td>
     </tr>
    </tbody></table>
    <p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><o:p></o:p></span></font></p>
    </td>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td colspan="3" style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="1" height="17" id="_x0000_i1042" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="2" face="Times New Roman"><span style="font-size:10.0pt">&nbsp;</span></font><o:p></o:p></p>
    </td>
   </tr>
  </tbody></table>
  <p class="MsoNormal"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><o:p></o:p></span></font></p>
  </td>
 </tr>
 <tr>
  <td style="padding:0cm 0cm 0cm 0cm;background-attachment:scroll;background-position-x:
  0%;background-position-y:0%">
  <table class="MsoNormalTable" border="0" cellspacing="0" cellpadding="0" width="600" style="width:450.0pt">
   <tbody><tr>
    <td width="10" bgcolor="#009AC8" style="width:7.5pt;background:#009AC8;
    padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="1" height="2" id="_x0000_i1043" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td width="403" bgcolor="#009AC8" style="width:302.25pt;background:#009AC8;
    padding:0cm 0cm 0cm 0cm;background-attachment:scroll;background-position-x:
    0%;background-position-y:0%">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="1" height="2" id="_x0000_i1044" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td width="10" style="width:7.5pt;padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
    <td bgcolor="#009AC8" style="background:#009AC8;padding:0cm 0cm 0cm 0cm;
    background-attachment:scroll;background-position-x:0%;background-position-y:
    0%">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="1" height="2" id="_x0000_i1045" src="%20"><o:p></o:p></span></font></p>
    </td>
   </tr>
   <tr>
    <td bgcolor="#EBEAE9" style="background:#EBEAE9;padding:0cm 0cm 0cm 0cm;
    background-attachment:scroll;background-position-x:0%;background-position-y:
    0%">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt">&nbsp;<o:p></o:p></span></font></p>
    </td>
    <td valign="top" bgcolor="#EBEAE9" style="background:#EBEAE9;padding:0cm 0cm 0cm 0cm;
    background-attachment:scroll;background-position-x:0%;background-position-y:
    0%">
    <p style="margin-bottom:3.75pt"><font size="1" face="Arial"><span style="font-size:9.0pt;font-family:Arial">This e-mail has been sent to all
    Ofcom Radio licencees to provide<br>
    notification&nbsp;of the BCAP consultation and changes to the BCAP Code,<br>
    which Radio broadcasters are required to comply with as a condition of<br>
    their Ofcom licence.&nbsp; </span></font><o:p></o:p></p>
    <p style="margin-bottom:3.75pt"><font size="1" face="Arial"><span style="font-size:9.0pt;font-family:Arial">If any of the personalised data
    in this e-mail is wrong, <br>
    please contact Ofcom on 020 7981 3000 to inform them. </span></font><o:p></o:p></p>
    <p style="margin-bottom:3.75pt"><font size="1" face="Arial"><span style="font-size:9.0pt;font-family:Arial">Pass this e-mail on to your
    colleagues.</span></font><o:p></o:p></p>
    </td>
    <td style="padding:0cm 0cm 0cm 0cm">
    <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:
    auto"><font size="3" face="Times New Roman"><span style="font-size:12.0pt"><img border="0" width="10" height="1" id="_x0000_i1046" src="%20"><o:p></o:p></span></font></p>
    </td>
    <td valign="top" bgcolor="#EBEAE9" style="background:#EBEAE9;padding:0cm 0cm 0cm 0cm;
    background-attachment:scroll;background-position-x:0%;background-position-y:
    0%">
    <p style="margin:11.25pt"><font size="1" color="#009ac8" face="Arial"><span style="font-size:7.0pt;font-family:Arial;color:#009AC8">The Committee of
    Advertising Practice, an unincorporated association The Broadcast Committee
    of Advertising Practice Ltd, Registered Number 5126412 The Advertising
    Standards Authority Ltd, Registered Number 0733214 The Advertising
    Standards Authority (Broadcast) Ltd, Registered Number 5130991<br>
    <br>
    Registered Office: Mid <st1:street w:st="on"><st1:address w:st="on">City
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