[cma-l] New agency tool promotes radio

[Martin Steers]

"Global Radio has developed a new web-based media planning tool to help
agencies plan effective radio advertising campaigns and compare results with
those from TV."

http://radiotoday.co.uk/news.php?extend.6679.2

As a sector it would be useful to draw up data and figures that shows a
similar analysis with regards to community radio, advertiser to listener as
well as the overall community benefits that are associated with
any financial contribution to community radio station..

now i know that there is no one size fits all in community radio, and i know
not all stations can or do take advertising / sponsorship BUT something
drawn up that can be drawn up to promote the sector as a whole and raise the
profile of community radio to advertisers and agencies..

More than willing to help where i can.

Martin
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