[cma-l] New agency tool promotes radio
Office - ccr-fm
office at ccr-fm.co.uk
Fri Jan 28 14:32:50 GMT 2011
Agreed
Nick
_____
From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Martin Steers
Sent: 28 January 2011 00:13
To: CMA Discussion List List
Subject: [cma-l] New agency tool promotes radio
"Global Radio has developed a new web-based media planning tool to help
agencies plan effective radio advertising campaigns and compare results with
those from TV."
http://radiotoday.co.uk/news.php?extend.6679.2
As a sector it would be useful to draw up data and figures that shows a
similar analysis with regards to community radio, advertiser to listener as
well as the overall community benefits that are associated with any
financial contribution to community radio station..
now i know that there is no one size fits all in community radio, and i know
not all stations can or do take advertising / sponsorship BUT something
drawn up that can be drawn up to promote the sector as a whole and raise the
profile of community radio to advertisers and agencies..
More than willing to help where i can.
Martin
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20110128/5855a00a/attachment.html>
More information about the cma-l
mailing list