[cma-l] National Census, Cabinet Office, Written answers and statements, 17 January 2011

[jaqui devereux]

Dear all

We are writing to ONS on this matter and hope to hear something a bit more
favourable in the near future, we will keep you posted

Best wishes

Jaqui


-- 
Jaqui Devereux
Director, Community Media Association


On 25 January 2011 11:26, Shane Carey <shane at eclectic-productions.co.uk>wrote:

> I've been working alongside LA's in our coverage area to help promote
> the Census, and although some have committed funds towards a media
> campaign, most aren't committing much because of their cuts.
>
> The ONS have (up until the announcement below) said they've committed
> all of their media budget on a mainstream campaign, which is why the
> local authorities have coughed up some.
>
> I spoke with the ONS Press and Media Office about the announcement
> below, as there seemed to be no knowledge of it with the area
> co-ordinators. The office also seemed unaware of it - I pushed further,
> asking how they intended to use Community Media, and they re-iterated
> that they had no budget, but would hope that Community stations would
> promote the Census campaign for free as its good for their areas.
>
> The best case scenario here is that some strategy realising that there
> are many people who won't be effectively targeted through mainstream
> media has been discussed, but not relayed down the ranks.
>
> What I suspect has happened however, is that the ONS have been pushed by
> MP's for an answer on how to reach the particularly hard to count - and
> responded with 'Community Media'. The answer I got from their media
> office underlines a government perception of community media as free,
> voluntary, and probably part of the Big Society plan where nothing costs
> anything and everyone (but the private sector) works for nothing.
>
> Has anybody heard anything regarding the announcement about an actual
> plan, or an understanding of how to use community media?
>
> Shane
> Reprezent FM
>
> -----Original Message-----
> From: cma-l-bounces at mailman.commedia.org.uk
> [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of CMA-L
> Sent: 18 January 2011 18:19
> To: cma-l at commedia.org.uk
> Subject: [cma-l] National Census, Cabinet Office, Written answers and
> statements, 17 January 2011
>
> Office for National Statistics (ONS) is considering the use of
> "community media"
> to publicise the England & Wales 2011 Census on 27th March.
>
> Lyn Brown (West Ham, Labour):
> :::::::::::::::::::::::::::::::::::::::::::::::
> To ask the Minister for the Cabinet Office what steps his Department
> has taken to ensure that the 2011 Census captures accurate population
> data for areas with high levels of (a) ethnic and cultural diversity
> and (b) population change.
>
> Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;
> Ruislip, Northwood and Pinner, Conservative):
> ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
> ::::::::::::::::::::::::
> The information requested falls within the responsibility of the UK
> Statistics Authority. I have asked the authority to reply.
>
> Letter from Stephen Penneck (Director General, ONS):
> ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
> :::::::
> Publicity and community media:
> -----------------------------------------------
> ONS is increasing publicity and communication with a wide range of
> stakeholders and the general public. ONS plans to use different
> methods depending on the audience needing to be targeted. There will
> be a national advertising campaign including TV, press, radio, and
> online advertising as well as billboards, and transport advertising
> (such as tube, bus etc). Publicity will also be tailored to reach many
> target population groups such as black and minority ethnic groups and
> young people. As London has a large concentration of these groups it
> will benefit, in particular, from this approach.
>
> The publicity campaign will focus on the importance of the census in
> identifying the needs of different communities so that local and
> national government, and other service providers, can deliver what the
> community needs. The campaign puts this principle at the very centre
> of all communication and marketing.
>
> Hansard source (Citation: HC Deb, 17 January 2011, c533W):
>
> http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text
> /110117w0003.htm#11011724000415<http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text%0A/110117w0003.htm#11011724000415>
>
> \\
>
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-- 
Jaqui Devereux
Director, Community Media Association
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