Dear all<br><br>We are writing to ONS on this matter and hope to hear something a bit more favourable in the near future, we will keep you posted<br><br>Best wishes<br><br>Jaqui<br><br><br>-- <br>Jaqui Devereux<br>Director, Community Media Association<br>
<br><br><div class="gmail_quote">On 25 January 2011 11:26, Shane Carey <span dir="ltr"><<a href="mailto:shane@eclectic-productions.co.uk">shane@eclectic-productions.co.uk</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">
I've been working alongside LA's in our coverage area to help promote<br>
the Census, and although some have committed funds towards a media<br>
campaign, most aren't committing much because of their cuts.<br>
<br>
The ONS have (up until the announcement below) said they've committed<br>
all of their media budget on a mainstream campaign, which is why the<br>
local authorities have coughed up some.<br>
<br>
I spoke with the ONS Press and Media Office about the announcement<br>
below, as there seemed to be no knowledge of it with the area<br>
co-ordinators. The office also seemed unaware of it - I pushed further,<br>
asking how they intended to use Community Media, and they re-iterated<br>
that they had no budget, but would hope that Community stations would<br>
promote the Census campaign for free as its good for their areas.<br>
<br>
The best case scenario here is that some strategy realising that there<br>
are many people who won't be effectively targeted through mainstream<br>
media has been discussed, but not relayed down the ranks.<br>
<br>
What I suspect has happened however, is that the ONS have been pushed by<br>
MP's for an answer on how to reach the particularly hard to count - and<br>
responded with 'Community Media'. The answer I got from their media<br>
office underlines a government perception of community media as free,<br>
voluntary, and probably part of the Big Society plan where nothing costs<br>
anything and everyone (but the private sector) works for nothing.<br>
<br>
Has anybody heard anything regarding the announcement about an actual<br>
plan, or an understanding of how to use community media?<br>
<br>
Shane<br>
Reprezent FM<br>
<div class="im"><br>
-----Original Message-----<br>
From: <a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a><br>
[mailto:<a href="mailto:cma-l-bounces@mailman.commedia.org.uk">cma-l-bounces@mailman.commedia.org.uk</a>] On Behalf Of CMA-L<br>
Sent: 18 January 2011 18:19<br>
To: <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br>
Subject: [cma-l] National Census, Cabinet Office, Written answers and<br>
statements, 17 January 2011<br>
<br>
</div><div><div></div><div class="h5">Office for National Statistics (ONS) is considering the use of<br>
"community media"<br>
to publicise the England & Wales 2011 Census on 27th March.<br>
<br>
Lyn Brown (West Ham, Labour):<br>
:::::::::::::::::::::::::::::::::::::::::::::::<br>
To ask the Minister for the Cabinet Office what steps his Department<br>
has taken to ensure that the 2011 Census captures accurate population<br>
data for areas with high levels of (a) ethnic and cultural diversity<br>
and (b) population change.<br>
<br>
Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;<br>
Ruislip, Northwood and Pinner, Conservative):<br>
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<br>
::::::::::::::::::::::::<br>
The information requested falls within the responsibility of the UK<br>
Statistics Authority. I have asked the authority to reply.<br>
<br>
Letter from Stephen Penneck (Director General, ONS):<br>
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<br>
:::::::<br>
Publicity and community media:<br>
-----------------------------------------------<br>
ONS is increasing publicity and communication with a wide range of<br>
stakeholders and the general public. ONS plans to use different<br>
methods depending on the audience needing to be targeted. There will<br>
be a national advertising campaign including TV, press, radio, and<br>
online advertising as well as billboards, and transport advertising<br>
(such as tube, bus etc). Publicity will also be tailored to reach many<br>
target population groups such as black and minority ethnic groups and<br>
young people. As London has a large concentration of these groups it<br>
will benefit, in particular, from this approach.<br>
<br>
The publicity campaign will focus on the importance of the census in<br>
identifying the needs of different communities so that local and<br>
national government, and other service providers, can deliver what the<br>
community needs. The campaign puts this principle at the very centre<br>
of all communication and marketing.<br>
<br>
Hansard source (Citation: HC Deb, 17 January 2011, c533W):<br>
<br>
<a href="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text%0A/110117w0003.htm#11011724000415" target="_blank">http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text<br>
/110117w0003.htm#11011724000415</a><br>
<br>
\\<br>
<br>
Community Media Association<br>
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</div></div></blockquote></div><br><br clear="all"><br>-- <br>Jaqui Devereux<br>Director, Community Media Association<br><br><br>