[cma-l] National Census, Cabinet Office, Written answers and statements, 17 January 2011

Tue Jan 18 22:26:42 GMT 2011

Hi,

For info, the Regional Manager, in Gloucester, came to SWINDON 105 for a live 
interview, record Community Announcements for us and promote job opportunities.  
This started a couple of months ago.

Further official support and use of Community Stations would be welcomed by us.

 Shirls

Shirley Ludford
Mob: 07951 366289

Station Manager.   Trainer
SWINDON 105.5
www.swindon1055.com

________________________________
From: CMA-L <cma-l at commedia.org.uk>
To: cma-l at commedia.org.uk
Sent: Tuesday, 18 January, 2011 18:19:04
Subject: [cma-l] National Census, Cabinet Office, Written answers and 
statements, 17 January 2011

Office for National Statistics (ONS) is considering the use of "community media"
to publicise the England & Wales 2011 Census on 27th March.

Lyn Brown (West Ham, Labour):
:::::::::::::::::::::::::::::::::::::::::::::::
To ask the Minister for the Cabinet Office what steps his Department
has taken to ensure that the 2011 Census captures accurate population
data for areas with high levels of (a) ethnic and cultural diversity
and (b) population change.

Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;
Ruislip, Northwood and Pinner, Conservative):
::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

The information requested falls within the responsibility of the UK
Statistics Authority. I have asked the authority to reply.

Letter from Stephen Penneck (Director General, ONS):
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::
Publicity and community media:
-----------------------------------------------
ONS is increasing publicity and communication with a wide range of
stakeholders and the general public. ONS plans to use different
methods depending on the audience needing to be targeted. There will
be a national advertising campaign including TV, press, radio, and
online advertising as well as billboards, and transport advertising
(such as tube, bus etc). Publicity will also be tailored to reach many
target population groups such as black and minority ethnic groups and
young people. As London has a large concentration of these groups it
will benefit, in particular, from this approach.

The publicity campaign will focus on the importance of the census in
identifying the needs of different communities so that local and
national government, and other service providers, can deliver what the
community needs. The campaign puts this principle at the very centre
of all communication and marketing.

Hansard source (Citation: HC Deb, 17 January 2011, c533W):

http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text/110117w0003.htm#11011724000415

\\

Community Media Association
--
http://www.commedia.org.uk/
http://twitter.com/community_media
Facebook Fans: http://bit.ly/cog8n5
Canstream Internet Radio: http://www.canstream.co.uk/
_______________________________________________

cma-l mailing list - cma-l at commedia.org.uk

Community Media Association - http://www.commedia.org.uk
Twitter: http://twitter.com/community_media
Facebook Fans: http://bit.ly/cog8n5
Canstream Internet Radio: http://www.canstream.co.uk/
_______________________________________________

To unsubscribe or manage your CMA-L mailing list subscription please visit:
http://mailman.commedia.org.uk/mailman/listinfo/cma-l
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://mailman.commedia.org.uk/pipermail/cma-l/attachments/20110118/b86e0035/attachment.html>