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<DIV>Hi,</DIV>
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<DIV>For info, the Regional Manager, in Gloucester, came to SWINDON 105 for a live interview, record Community Announcements for us and promote job opportunities. This started a couple of months ago.</DIV>
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<DIV>Further official support and use of Community Stations would be welcomed by us.</DIV>
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<DIV><FONT color=#40007f><EM> <STRONG>Shirls</STRONG></EM></FONT></DIV>
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<DIV><FONT color=#0000bf><FONT color=#00007f><FONT color=#40007f face="comic sans ms">Shirley Ludford<BR></FONT><FONT face="comic sans ms">Mob: 07951 366289</FONT><BR></FONT></FONT></DIV>
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<DIV><FONT color=#0000bf><A href="http://www.swindon1055.com/" rel=nofollow target=_blank><FONT color=#00007f></FONT></A></DIV>
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<DIV><FONT color=#00007f>Station Manager. Trainer</FONT></DIV>
<DIV><FONT color=#00007f>SWINDON 105.5</FONT></DIV>
<DIV><FONT color=#00007f><A href="http://www.swindon1055.com/" rel=nofollow target=_blank><FONT color=#00007f>www.swindon1055.com</FONT></A></FONT></DIV>
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<B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> CMA-L <cma-l@commedia.org.uk><BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> cma-l@commedia.org.uk<BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Tuesday, 18 January, 2011 18:19:04<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> [cma-l] National Census, Cabinet Office, Written answers and statements, 17 January 2011<BR></FONT><BR>Office for National Statistics (ONS) is considering the use of "community media"<BR>to publicise the England & Wales 2011 Census on 27th March.<BR><BR>Lyn Brown (West Ham, Labour):<BR>:::::::::::::::::::::::::::::::::::::::::::::::<BR>To ask the Minister for the Cabinet Office what steps his Department<BR>has taken to ensure that the 2011 Census captures accurate population<BR>data for areas with high levels of (a) ethnic and cultural diversity<BR>and (b) population change.<BR><BR>Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet
Office;<BR>Ruislip, Northwood and Pinner, Conservative):<BR>::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<BR>The information requested falls within the responsibility of the UK<BR>Statistics Authority. I have asked the authority to reply.<BR><BR>Letter from Stephen Penneck (Director General, ONS):<BR>:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::<BR>Publicity and community media:<BR>-----------------------------------------------<BR>ONS is increasing publicity and communication with a wide range of<BR>stakeholders and the general public. ONS plans to use different<BR>methods depending on the audience needing to be targeted. There will<BR>be a national advertising campaign including TV, press, radio, and<BR>online advertising as well as billboards, and transport advertising<BR>(such as tube, bus etc). Publicity will also be tailored to reach many<BR>target population
groups such as black and minority ethnic groups and<BR>young people. As London has a large concentration of these groups it<BR>will benefit, in particular, from this approach.<BR><BR>The publicity campaign will focus on the importance of the census in<BR>identifying the needs of different communities so that local and<BR>national government, and other service providers, can deliver what the<BR>community needs. The campaign puts this principle at the very centre<BR>of all communication and marketing.<BR><BR>Hansard source (Citation: HC Deb, 17 January 2011, c533W):<BR><BR><A href="http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text/110117w0003.htm#11011724000415" target=_blank>http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text/110117w0003.htm#11011724000415</A><BR><BR>\\<BR><BR>Community Media Association<BR>--<BR><A href="http://www.commedia.org.uk/" target=_blank>http://www.commedia.org.uk/</A><BR><A
href="http://twitter.com/community_media" target=_blank>http://twitter.com/community_media</A><BR>Facebook Fans: <A href="http://bit.ly/cog8n5" target=_blank>http://bit.ly/cog8n5</A><BR>Canstream Internet Radio: <A href="http://www.canstream.co.uk/" target=_blank>http://www.canstream.co.uk/</A><BR>_______________________________________________<BR><BR>cma-l mailing list - <A href="mailto:cma-l@commedia.org.uk" ymailto="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</A><BR><BR>Community Media Association - <A href="http://www.commedia.org.uk/" target=_blank>http://www.commedia.org.uk</A><BR>Twitter: <A href="http://twitter.com/community_media" target=_blank>http://twitter.com/community_media</A><BR>Facebook Fans: <A href="http://bit.ly/cog8n5" target=_blank>http://bit.ly/cog8n5</A><BR>Canstream Internet Radio: <A href="http://www.canstream.co.uk/"
target=_blank>http://www.canstream.co.uk/</A><BR>_______________________________________________<BR><BR>To unsubscribe or manage your CMA-L mailing list subscription please visit:<BR><A href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l" target=_blank>http://mailman.commedia.org.uk/mailman/listinfo/cma-l</A><BR></DIV></DIV></div></body></html>