[cma-l] National Census, Cabinet Office, Written answers and statements, 17 January 2011

[CMA-L]

Office for National Statistics (ONS) is considering the use of "community media"
to publicise the England & Wales 2011 Census on 27th March.

Lyn Brown (West Ham, Labour):
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To ask the Minister for the Cabinet Office what steps his Department
has taken to ensure that the 2011 Census captures accurate population
data for areas with high levels of (a) ethnic and cultural diversity
and (b) population change.

Nick Hurd (Parliamentary Secretary (Civil Society), Cabinet Office;
Ruislip, Northwood and Pinner, Conservative):
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The information requested falls within the responsibility of the UK
Statistics Authority. I have asked the authority to reply.

Letter from Stephen Penneck (Director General, ONS):
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Publicity and community media:
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ONS is increasing publicity and communication with a wide range of
stakeholders and the general public. ONS plans to use different
methods depending on the audience needing to be targeted. There will
be a national advertising campaign including TV, press, radio, and
online advertising as well as billboards, and transport advertising
(such as tube, bus etc). Publicity will also be tailored to reach many
target population groups such as black and minority ethnic groups and
young people. As London has a large concentration of these groups it
will benefit, in particular, from this approach.

The publicity campaign will focus on the importance of the census in
identifying the needs of different communities so that local and
national government, and other service providers, can deliver what the
community needs. The campaign puts this principle at the very centre
of all communication and marketing.

Hansard source (Citation: HC Deb, 17 January 2011, c533W):

http://www.publications.parliament.uk/pa/cm201011/cmhansrd/cm110117/text/110117w0003.htm#11011724000415

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