[cma-l] Jingle / promo

Thu Jan 13 00:02:20 GMT 2011

A couple of random ideas,,

Why not get some celebs / etc to voice over some promos / jingles.. maybe ex-CR 
people who went on to BBC / Commercial, as well as maybe MP's, big social action 
people.

"Community Radio really can be the heart of your community, i have 
seen/heard/been involved in x, and to me community radio is best thing since 
sliced bread etc.. Remember to Listen, Talk about and even get involved in your 
station... etc.."

As well as "Hi i am x celeb, when ever i can i try to listen to community radio 
no matter where i am in the country, community radio is fantastic etc.. all 
together with teh CMA etc" lol 

sorry bit tired, but hope it get some ideas moving around..

Martin

________________________________
From: Tom Buckham <t.buckham at futureradio.co.uk>
To: "cma-l at commedia.org.uk" <cma-l at commedia.org.uk>
Sent: Wed, 12 January, 2011 18:59:04
Subject: Re: [cma-l] Jingle / promo

Hi Phil

We’d certainly play something I’d imagine – we produced our own PSA about 
community radio a while back and still rotate this in between programmes (that 
was a 60 second script about what community radio provides, how you can get 
involved, who its for etc).

What would the overall aim of this promo be – ‘brand awareness’?, or direct 
calls to action such as become a CMA member, visit the website etc. Would it be 
an approximate 50:50 split between general aspects/ethos of community radio in 
the first part of the promo, and the role of the CMA as the latter part?

I presume you’d want to go down a ‘general’ route in terms of production so any 
station could play it and espouse the benefits of both CR and the CMA?

All the best,

Tom Buckham
Station Manager
Future Radio
Tel:01603 455250 Fax:01603 508096
168b Motum Rd ,  Norwich ,  Norfolk , NR5 8EG .
www.futureradio.co.uk
Future Projects is a social inclusion charity for young people and adults in 
Norwich and  Norfolk .
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From:cma-l-bounces at mailman.commedia.org.uk [mailto:  
cma-l-bounces at mailman.commedia.org.uk ] On Behalf Of Richard Hilton
Sent: 12 January 2011 09:45
To: Phil Gibbons;  cma-l at commedia.org.uk
Subject: Re: [cma-l] Jingle / promo

RE; What would you like it to say? Let me kick things off; how about

STATION NAME – proud to be members of the Community Media Association
Or 
STATION NAME –members of the Community Media Association

You wouldn’t say CMA or try and explain what the Community Media Association is; 
that’s what google is for.

Regards

Richard

From:cma-l-bounces at mailman.commedia.org.uk [mailto:  
cma-l-bounces at mailman.commedia.org.uk ] On Behalf Of Phil Gibbons
Sent: 11 January 2011 16:25
To: cma-l at commedia.org.uk
Subject: [cma-l] Jingle / promo

Hello,

As has been discussed a few times on this forum and at the CMA AGM, we are 
looking to make a jingle/promo for the CMA and the sector in general. This could 
then be used on as many community stations or by as many members as would like 
to use it on air or on websites etc. This would be to enhance the profile of the 
CMA.

A couple of questions:

What would you like it to say?
Would you play it?
Would other languages be needed?

All comments and ideas please!

Phil

Phil Gibbons - Station Manager
phil at bcfm.org.uk

Bristol 's Community radio station - Your voice - Your choice!
93.2fm in Bristol
Online at: www.bcfm.org.uk

0560 1126659 - Office
0117 9553721 - Studio

www.bcfm.org.uk

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Bristol
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