<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:arial, helvetica, sans-serif;font-size:10pt"><div>A couple of random ideas,,</div><div><br></div><div>Why not get some celebs / etc to voice over some promos / jingles.. maybe ex-CR people who went on to BBC / Commercial, as well as maybe MP's, big social action people.</div><div><br></div><div>"Community Radio really can be the heart of your community, i have seen/heard/been involved in x, and to me community radio is best thing since sliced bread etc.. Remember to Listen, Talk about and even get involved in your station... etc.."</div><div><br></div><div>As well as "Hi i am x celeb, when ever i can i try to listen to community radio no matter where i am in the country, community radio is fantastic etc.. all together with teh CMA etc" lol&nbsp;</div><div><br></div><div>sorry bit tired, but hope it get some ideas moving
 around..</div><div><br></div><div>Martin</div><div style="font-family:arial, helvetica, sans-serif;font-size:10pt"><br><div style="font-family:times new roman, new york, times, serif;font-size:12pt"><font size="2" face="Tahoma"><hr size="1"><b><span style="font-weight: bold;">From:</span></b> Tom Buckham &lt;t.buckham@futureradio.co.uk&gt;<br><b><span style="font-weight: bold;">To:</span></b> "cma-l@commedia.org.uk" &lt;cma-l@commedia.org.uk&gt;<br><b><span style="font-weight: bold;">Sent:</span></b> Wed, 12 January, 2011 18:59:04<br><b><span style="font-weight: bold;">Subject:</span></b> Re: [cma-l] Jingle / promo<br></font><br>


 
 

 

 

 

 

 

 

 

 

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<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;">Hi Phil</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;"> &nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;">We’d certainly play something I’d
imagine – we produced our own PSA about community radio a while back and
still rotate this in between programmes (that was a 60 second script about what
community radio provides, how you can get involved, who its for etc).</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;"> &nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;">What would the overall aim of this promo be
– ‘brand awareness’?, or direct calls to action such as
become a CMA member, visit the website etc. Would it be an approximate 50:50
split between general aspects/ethos of community radio in the first part of the
promo, and the role of the CMA as the latter part?</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;"> &nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;">I presume you’d want to go down a ‘general’
route in terms of production so any station could play it and espouse the
benefits of both CR and the CMA?</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;"> &nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;">All the best,</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;"> &nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="navy" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:navy;"> &nbsp;</span></font></p> 

<div>

<p class="MsoNormal"><font size="1" color="navy" face="Century Gothic"><span style="font-size:9.0pt;font-family:&quot;Century Gothic&quot;;color:navy;">Tom Buckham</span></font><br>
<font size="1" color="navy" face="Century Gothic"><span style="font-size:9.0pt;font-family:&quot;Century Gothic&quot;;color:navy;">Station Manager<br>
Future Radio<br>
Tel:01603 455250 Fax:01603 508096<br>
168b Motum Rd ,
 Norwich ,
 Norfolk , NR5 8EG .<br>
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</div>

<div>

<div class="MsoNormal" align="center" style="text-align:center;"><font size="3" face="Times New Roman"><span style="font-size:12.0pt;">

<hr size="2" width="100%" align="center" tabindex="-1">

</span></font></div>

<p class="MsoNormal"><b><font size="2" face="Tahoma"><span style="font-size:10.0pt;font-family:Tahoma;font-weight:bold;">From:</span></font></b><font size="2" face="Tahoma"><span style="font-size:10.0pt;font-family:Tahoma;">
 cma-l-bounces@mailman.commedia.org.uk [mailto:
 cma-l-bounces@mailman.commedia.org.uk ] <b><span style="font-weight:bold;">On Behalf Of </span></b>Richard Hilton<br>
<b><span style="font-weight:bold;">Sent:</span></b> 12 January 2011 09:45<br>
<b><span style="font-weight:bold;">To:</span></b> Phil Gibbons;
 cma-l@commedia.org.uk<br>
<b><span style="font-weight:bold;">Subject:</span></b> Re: [cma-l] Jingle /
promo</span></font></p> 

</div>

<p class="MsoNormal"><font size="3" face="Times New Roman"><span style="
font-size:12.0pt;"> &nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="#1f497d" face="Calibri"><span style="font-size:11.0pt;font-family:Calibri;color:#1F497D;">RE; </span></font><font size="2" color="black" face="Arial"><span style="font-size:10.0pt;font-family:Arial;color:black;">What would you like it to say? Let me kick things off; how about</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">STATION NAME – proud to be members
of the Community Media Association</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">Or </span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">STATION NAME –members of the
Community Media Association</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">You wouldn’t say CMA or try and
explain what the Community Media Association is; that’s what google is
for.</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">Regards</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">Richard</span></font></p> 

<p class="MsoNormal"><font size="2" color="#1f497d" face="Calibri"><span style="font-size:11.0pt;font-family:Calibri;color:#1F497D;">&nbsp;</span></font></p> 

<div>

<div style="border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0cm 0cm 0cm;">

<p class="MsoNormal"><b><font size="2" face="Tahoma"><span style="font-size:10.0pt;font-family:Tahoma;font-weight:bold;">From:</span></font></b><font size="2" face="Tahoma"><span style="font-size:10.0pt;font-family:Tahoma;">
 cma-l-bounces@mailman.commedia.org.uk [mailto:
 cma-l-bounces@mailman.commedia.org.uk ] <b><span style="font-weight:bold;">On Behalf Of </span></b>Phil Gibbons<br>
<b><span style="font-weight:bold;">Sent:</span></b> 11 January 2011 16:25<br>
<b><span style="font-weight:bold;">To:</span></b> cma-l@commedia.org.uk<br>
<b><span style="font-weight:bold;">Subject:</span></b> [cma-l] Jingle / promo</span></font></p> 

</div>

</div>

<p class="MsoNormal"><font size="3" face="Times New Roman"><span style="
font-size:12.0pt;">&nbsp;</span></font></p> 

<div>

<div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">Hello,</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">As has been discussed a few times on this
forum and at the CMA AGM, we are looking to make a jingle/promo for the CMA and
the sector in general. This could then be used on as many community stations or
by as many members as would like to use it on air or on websites etc. This
would be to enhance the profile of the CMA.</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">A couple of questions:</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">What would you like it to say?</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">Would you play it?</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">Would other languages be needed?</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">All comments and ideas please!</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">&nbsp;</span></font></p> 

</div>

<div>

<p class="MsoNormal"><font size="2" color="black" face="Arial"><span style="
font-size:10.0pt;font-family:Arial;color:black;">Phil<br>
<br>
<br>
<br>
Phil Gibbons - Station Manager<br>
phil@bcfm.org.uk<br>
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