[cma-l] Jingle / promo

[Tom Buckham]

Hi Phil

We'd certainly play something I'd imagine - we produced our own PSA about community radio a while back and still rotate this in between programmes (that was a 60 second script about what community radio provides, how you can get involved, who its for etc).

What would the overall aim of this promo be - 'brand awareness'?, or direct calls to action such as become a CMA member, visit the website etc. Would it be an approximate 50:50 split between general aspects/ethos of community radio in the first part of the promo, and the role of the CMA as the latter part?

I presume you'd want to go down a 'general' route in terms of production so any station could play it and espouse the benefits of both CR and the CMA?

All the best,


Tom Buckham
Station Manager
Future Radio
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From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Richard Hilton
Sent: 12 January 2011 09:45
To: Phil Gibbons; cma-l at commedia.org.uk
Subject: Re: [cma-l] Jingle / promo

RE; What would you like it to say? Let me kick things off; how about

STATION NAME - proud to be members of the Community Media Association
Or
STATION NAME -members of the Community Media Association

You wouldn't say CMA or try and explain what the Community Media Association is; that's what google is for.

Regards

Richard

From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Phil Gibbons
Sent: 11 January 2011 16:25
To: cma-l at commedia.org.uk
Subject: [cma-l] Jingle / promo

Hello,

As has been discussed a few times on this forum and at the CMA AGM, we are looking to make a jingle/promo for the CMA and the sector in general. This could then be used on as many community stations or by as many members as would like to use it on air or on websites etc. This would be to enhance the profile of the CMA.

A couple of questions:

What would you like it to say?
Would you play it?
Would other languages be needed?

All comments and ideas please!

Phil



Phil Gibbons - Station Manager
phil at bcfm.org.uk

Bristol's Community radio station - Your voice - Your choice!
93.2fm in Bristol
Online at: www.bcfm.org.uk

0560 1126659 - Office
0117 9553721 - Studio

www.bcfm.org.uk

The Beacon Centre
City Academy Bristol
Russell Town Avenue
Bristol
BS5 9JH


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