[cma-l] Audience figures for Community Radio

[Shane Carey]

Hi all, 

 

I have to make an argument for audience reach through FM, based on our
online listenership. 

 

Somebody referred to a study done by Rajar, in which they estimated Web
listens equate to 2.9% of total analogue listenership. While this does
seem an incredible claim, it would be useful to be able to reference
such a report - particularly if conducted by Rajar. 

 

Has anyone come across it, or heard of something similar? 

 

Best, 

 

Shane

 

Shane Carey

Director

Eclectic Productions

www.eclectic-productions.co.uk <http://www.eclectic-productions.co.uk/> 

www.reprezent.org.uk <http://www.reprezent.org.uk/> 

020 8320 0880

 

 

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