[cma-l] National Advertising

[Marilyn Hyndman]

Yes, we asked about this around six months ago and were prepared to do some of the work if we could get the contacts going as understood CMA had been meeting/looking at this area of finance ... include TV also if anyone is going to look into this.
M




On 21 Apr 2011, at 11:56, Two Lochs Radio wrote:

> Yes, I've long thought it was time for CMA to look at some form of joint
> booking agency for national advertisers. In our limited experience they are
> quite happy to spread the advertising cake around, but can't cope with the
> overheads of dealing with separate bookings for a hundred tiny stations,
> when for one order placed with Bauer or GMG they can advertise on dozens of
> major stations with just one order to administer.
> 
> In Scotland we have already managed to achieve this with the Scottish
> Government for their advertising, but it would be good to see some real
> effort put into a UK-wide sales agency for the non-profit radio sector.
> 
> Alex
> 
> 
> ----- Original Message ----- 
> From: "Clive Glover" <clive.glover at lineone.net>
> To: "CMA Discussion List List" <cma-l at commedia.org.uk>
> Sent: Wednesday, April 20, 2011 11:52 AM
> Subject: [cma-l] National Advertising
> 
> 
>> I wonder if anyone has had any recent contact with any of the radio
>> advertising agencies about trying to run any national advertising from
>> major retailers who have branches in their local areas?  We did this some
>> time ago but were effectively told it was not a viable option either for
>> the agencies or for ourselves.
>> 
>> But now with 200 CR stations on air and a potential total CR coverage of
>> 18 million (think that was OFCOM's figure!), should we perhaps be trying
>> this again all together?
>> 
>> In our local area - as I am sure in yours - we have multiple outlets for
>> all the major supermarkets, various car dealers etc who are major national
>> advertisers. We would be happy to run current national ads, perhaps with a
>> local addition of "your local *** store is at 24 High Street" if it
>> produced some income for us. We have already done exactly this for our
>> local Sony Centre (they are franchises so the local manager can make
>> decisions!) and we think it helps demonstrate our credibility to other
>> local potential advertisers.
>> 
>> Apologies to those stations that do not take advertising, but this does
>> seem to me to be an idea whose time has come now we have a large number of
>> stations on air!
>> 
>> Thoughts please!
>> 
>> Clive Glover
>> 
>> Radio Verulam 92.6 FM
>> St Albans
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Marilyn Hyndman
Northern Visions/NvTv
23 Donegall Street
Belfast
BT1 2FF

Tel: 028 9024 5495 ext 207
Fax: 028 9032 6608

NvTv 
Belfast Community Television
Free-to-Air on Channel 62/Freq:799.276MHz
Live on line: www.nvtv.co.uk

www.northernvisions.org




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