<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Yes, we asked about this around six months ago and were prepared to do some of the work if we could get the contacts going as understood CMA had been meeting/looking at this area of finance ... include TV also if anyone is going to look into this.<div>M</div><div><br></div><div><br></div><div><br></div><div><br><div><div>On 21 Apr 2011, at 11:56, Two Lochs Radio wrote:</div><br class="Apple-interchange-newline"><blockquote type="cite"><div>Yes, I've long thought it was time for CMA to look at some form of joint<br>booking agency for national advertisers. In our limited experience they are<br>quite happy to spread the advertising cake around, but can't cope with the<br>overheads of dealing with separate bookings for a hundred tiny stations,<br>when for one order placed with Bauer or GMG they can advertise on dozens of<br>major stations with just one order to administer.<br><br>In Scotland we have already managed to achieve this with the Scottish<br>Government for their advertising, but it would be good to see some real<br>effort put into a UK-wide sales agency for the non-profit radio sector.<br><br>Alex<br><br><br>----- Original Message ----- <br>From: "Clive Glover" <<a href="mailto:clive.glover@lineone.net">clive.glover@lineone.net</a>><br>To: "CMA Discussion List List" <<a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a>><br>Sent: Wednesday, April 20, 2011 11:52 AM<br>Subject: [cma-l] National Advertising<br><br><br><blockquote type="cite">I wonder if anyone has had any recent contact with any of the radio<br></blockquote><blockquote type="cite">advertising agencies about trying to run any national advertising from<br></blockquote><blockquote type="cite">major retailers who have branches in their local areas? We did this some<br></blockquote><blockquote type="cite">time ago but were effectively told it was not a viable option either for<br></blockquote><blockquote type="cite">the agencies or for ourselves.<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">But now with 200 CR stations on air and a potential total CR coverage of<br></blockquote><blockquote type="cite">18 million (think that was OFCOM's figure!), should we perhaps be trying<br></blockquote><blockquote type="cite">this again all together?<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">In our local area - as I am sure in yours - we have multiple outlets for<br></blockquote><blockquote type="cite">all the major supermarkets, various car dealers etc who are major national<br></blockquote><blockquote type="cite">advertisers. We would be happy to run current national ads, perhaps with a<br></blockquote><blockquote type="cite">local addition of "your local *** store is at 24 High Street" if it<br></blockquote><blockquote type="cite">produced some income for us. We have already done exactly this for our<br></blockquote><blockquote type="cite">local Sony Centre (they are franchises so the local manager can make<br></blockquote><blockquote type="cite">decisions!) and we think it helps demonstrate our credibility to other<br></blockquote><blockquote type="cite">local potential advertisers.<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">Apologies to those stations that do not take advertising, but this does<br></blockquote><blockquote type="cite">seem to me to be an idea whose time has come now we have a large number of<br></blockquote><blockquote type="cite">stations on air!<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">Thoughts please!<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">Clive Glover<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">Radio Verulam 92.6 FM<br></blockquote><blockquote type="cite">St Albans<br></blockquote><blockquote type="cite">_______________________________________________<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">The cma-l mailing list is a members' service provided by the Community<br></blockquote><blockquote type="cite">Media Association - <a href="http://www.commedia.org.uk">http://www.commedia.org.uk</a><br></blockquote><blockquote type="cite">Twitter: <a href="http://twitter.com/community_media">http://twitter.com/community_media</a><br></blockquote><blockquote type="cite"><a href="http://www.facebook.com/CommunityMediaAssociation">http://www.facebook.com/CommunityMediaAssociation</a><br></blockquote><blockquote type="cite">Canstream Internet Radio & Video: <a href="http://www.canstream.co.uk/">http://www.canstream.co.uk/</a><br></blockquote><blockquote type="cite">_______________________________________________<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">Mailing list guidelines:<br></blockquote><blockquote type="cite"><a href="http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/">http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/</a><br></blockquote><blockquote type="cite">_______________________________________________<br></blockquote><blockquote type="cite"><br></blockquote><blockquote type="cite">To unsubscribe or manage your CMA-L mailing list subscription please<br></blockquote><blockquote type="cite">visit:<br></blockquote><blockquote type="cite"><a href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><br></blockquote><blockquote type="cite"><br></blockquote><br>_______________________________________________<br><br>Reply - <a href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><br><br>The cma-l mailing list is a members' service provided by the Community Media Association - <a href="http://www.commedia.org.uk">http://www.commedia.org.uk</a><br>Twitter: <a href="http://twitter.com/community_media">http://twitter.com/community_media</a><br><a href="http://www.facebook.com/CommunityMediaAssociation">http://www.facebook.com/CommunityMediaAssociation</a><br>Canstream Internet Radio & Video: http://www.canstream.co.uk/<br>_______________________________________________<br><br>Mailing list guidelines: http://www.commedia.org.uk/about/cma-email-lists/email-list-guidelines/<br>_______________________________________________<br><br>To unsubscribe or manage your CMA-L mailing list subscription please visit:<br>http://mailman.commedia.org.uk/mailman/listinfo/cma-l<br></div></blockquote></div><br><div>
<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div>Marilyn Hyndman</div><div>Northern Visions/NvTv</div><div>23 Donegall Street</div><div>Belfast</div><div>BT1 2FF</div><div><br></div><div>Tel: 028 9024 5495 ext 207</div><div>Fax: 028 9032 6608</div><div><br></div><div>NvTv </div><div>Belfast Community Television</div><div>Free-to-Air on Channel 62/Freq:799.276MHz</div><div>Live on line: <a href="http://www.nvtv.co.uk">www.nvtv.co.uk</a></div><div><br></div><div><a href="http://www.northernvisions.org">www.northernvisions.org</a></div></div></div></span><br class="Apple-interchange-newline"></div></span><br class="Apple-interchange-newline"></span><br class="Apple-interchange-newline">
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