[cma-l] 2011 Census

[CMA-L]

---------- Forwarded message ----------
From: Julie at rwsfm.co.uk

It sounds like a job for the CMA, Trevor?

Julie MacLeod
Station Manager
-- 
http://www.rwsfm.co.uk/

Quoting Tom Buckham <t.buckham at futureradio.co.uk>:

> Hi everyone
>
> We just had a visit from our regional Census Officer and I wondered  if any other groups had received a similar visit recently?
>
> As I expected they're seeking to raise awareness with the general  public and a wide demographic of local residents, to promote
> participation in next year's census - and they obviously see  community media as a good means of engaging with local
> communities.
>
> Inevitably though when I raised the question of budgets it was clear  they had no spend, but they were obviously still hopeful that
> we'd  help them promote key events, raise awareness, and reach more  marginalised communities where the census has
> traditionally.
>
> The census will create a high number of employment opportunities for  people, but I wonder should we (or the CMA) be talking to the
> C.O.I.  about their marketing spends on this (presuming they are responsible  for this). My concern is that I can foresee a scenario
> where all the  ILRs will be taking paid advertising, pushing people to take part,  whereas community radio stations will still be
> expected to provide  community engagement and raise awareness, but with no remuneration  for our work.
>
> It might be an opportunity to bring in some revenue across the  sector and as community media groups can offer much more than
> spot  advertising it needn't be limited to those affected by advertising  restrictions etc.
>
> Tom
>
>
> Tom Buckham
> Station Manager, Future Radio
> 01603 250505
> Future is a social inclusion project that uses the arts and media to  engage, inspire and train young people and adults in Norwich
> and  Norfolk
> Fax; (01603) 508096
> Future, 168b Motum Rd, Norwich, Norfolk, NR5 8EG.
> Registered charity number 113200
> http://www.futureprojects.org.uk/
> http://www.futureradio.co.uk/