[cma-l] Community Radio 50% Rules

[Alan Coote]

Ian, 

 

The CMA will do nothing. 

 

Sorry to be so harsh, but during the Ofcom Community Radio review a couple
of years ago they supported the 50% rule as it characterises Community
Radio. 

 

I totally agree with you it’s outdated and in desperate need of review along
with a number of aspects – the sooner the better.  

 

Alan

 

 

 

 

 

From: cma-l-bounces at mailman.commedia.org.uk
[mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Ian Hickling
Sent: 09 October 2010 8:47 AM
To: Jaqui Devereux; cma-l
Subject: [cma-l] Community Radio 50% Rules

 

 
I think most of us understood them Jaqui.
More so now - thank you.
But what exactly is the CMA doing about changing this outdated and punishing
regulation?
 
Ian Hickling
Partner
transplan UK
 

  _____  

Date: Fri, 8 Oct 2010 15:46:23 +0100
From: jaqui.devereux at commedia.org.uk
To: cma-l at commedia.org.uk
Subject: [cma-l] Community radio 50% rules - understanding them

Dear all

Just a clarification on the revised 50% rules for community radio following
the CR Amendment Order:


No more than 50% of your income can come from on air advertising and/or
sponsorship.

The Amendment Order does however now allow that more than 50% can come from
grants, Service Level Agreements etc.

Volunteer time can be counted as part of the "income" mix, but it must be
auditable (timesheets, signing in sheets etc).  However, if 50% of your
income does come from on air ads etc, then only 25% of your income can be
from volunteer in kind time.

So e.g.:

1 - station has a Big Lottery grant of £50,000 for the year (lucky it!), on
air ads etc £20,000, volunteer time £10,000 - that mix is OK.

2 - station has a BL grant of £20,000, on air ads £50,000, volunteer time
£30,000 - NOT OK as volunteer time exceeds 25% of the total

3 - station has BL grant of £25,000, on air ads £50,000, volunteer time
£25,000 - is OK as volunteer time 25%

4 - station has BL grant of £20,000, on air ads £50,000, volunteer time
£30,000, OFF air ads/sponsorship £20,000 - is OK as off air does not count
towards the 50% limit 

Hope that  helps....

Jaqui

-- 
Jaqui Devereux
Director, Community Media Association






-- 
Jaqui Devereux
Director, Community Media Association



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