[cma-l] Ad Agencies - Concept stage

Mon Nov 1 19:14:07 GMT 2010

Hi all

This sounds like a great idea from Alan and the Bay Radio team, and we'd certainly be interested in getting involved/supporting it.

We've been fairly active in terms of running audience research in recent times, and have managed to run an independent listener survey each year using a local research company. Each survey has provided us with some really useful data on our weekly reach, certain (limited) demographic information and also what listenership of other local stations tends to be like.

We were fortunate as there was a locally based startup research company who we made contact with, so the cost for running the surveys (and being given a comprehensive analysis of the data) has been manageable. We use volunteers to cover our broadcast area for two day of surveying, usually in spring when the weather is better!

There'll be plenty of info appearing on the communityradiotoolkit.net site soon about audience research I gather, so hopefully this will help other stations draw in this information.

Going back to the starting point of the discussion though it's definitely an area of revenue the sector needs to explore - I'd imagine there will be difficulties (we had little encouragement from the C.O.I's marketing team when we contacted them), but we should persist!

All the best,

Tom Buckham
Station Manager
Future Radio
Tel: 01603 455250 Fax: 01603 508096
Future Radio, Future Projects, 168b Motum Rd, Norwich, Norfolk, NR5 8EG.
www.futureradio.co.uk<http://www.futureradio.co.uk>
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________________________________
From: cma-l-bounces at mailman.commedia.org.uk [mailto:cma-l-bounces at mailman.commedia.org.uk] On Behalf Of Murray Dawson
Sent: 01 November 2010 12:37
To: Alan Coote
Cc: cma-l at commedia.org.uk; cma-l-bounces at mailman.commedia.org.uk
Subject: Re: [cma-l] Ad Agencies - Concept stage

Hi Alan,

Sounds interesting, although I imagine the 'independent survey showing a minimum of weekly reach, demographic breakdown and, if possible, audience share'  will be a real challenge for most - in fact it would be really interesting to find out how you managed to secure this information for your station.

All the best

Murray

please reply to

murray at shmu.org.uk<mailto:murray at shmu.org.uk>

Murray Dawson

Project Director

Station House Media Unit

Station Road, Woodside,

Aberdeen  AB24 2WB

Tel - 01224 515013

www.shmu.org.uk<http://www.shmu.org.uk>

listen to our community radio station live on 99.8FM and at www.shmufm.net<http://www.shmufm.net>

SHMU is a charity registered in Scotland - SC034211 and a registered Limited Company - SC332413

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This message is not intended to have contractual effect

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On 31/10/2010 17:19, Alan Coote wrote:
Hi All,

We at The Bay Radio are evaluating the case for national and regional ad agencies purchasing commercial airtime from community radio.

At this stage we have two questions;

Are you interested in taking part? Email me directly.

Are you, or do you know of, a community station already selling airtime into agencies?

BTW You will need an independent survey showing a minimum of weekly reach, demographic breakdown and, if possible, audience share. If you have this then feel free to drop me an email.

This is a concept stage so we can determine the art of the possible.

Regards

Alan

Alan Coote
Managing Director
The Bay Radio
Office 01202 580200
Studio 01202 571028
Mobile 07801 518858

Email alan.coote at thebayradio.com<mailto:alan.coote at thebayradio.com>
Web www.thebayradio.com<http://www.thebayradio.com/>
The Bay Radio, 25B Elliott Road, Bournemouth, BH11 8LQ

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