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<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Hi all<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>This sounds like a great idea from Alan
and the Bay Radio team, and we’d certainly be interested in getting
involved/supporting it.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We’ve been fairly active in terms of
running audience research in recent times, and have managed to run an independent
listener survey each year using a local research company. Each survey has
provided us with some really useful data on our weekly reach, certain (limited)
demographic information and also what listenership of other local stations
tends to be like.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>We were fortunate as there was a locally
based startup research company who we made contact with, so the cost for
running the surveys (and being given a comprehensive analysis of the data) has
been manageable. We use volunteers to cover our broadcast area for two day of
surveying, usually in spring when the weather is better!<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>There’ll be plenty of info appearing
on the communityradiotoolkit.net site soon about audience research I gather, so
hopefully this will help other stations draw in this information.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>Going back to the starting point of the
discussion though it’s definitely an area of revenue the sector needs to
explore – I’d imagine there will be difficulties (we had little encouragement
from the C.O.I’s marketing team when we contacted them), but we should
persist!<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'>All the best,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span style='font-size:
10.0pt;font-family:Arial;color:navy'><o:p> </o:p></span></font></p>
<div>
<p class=MsoNormal><st1:PersonName w:st="on"><font size=1 color=black
face="Century Gothic"><span style='font-size:7.5pt;font-family:"Century Gothic"'>Tom
Buckham</span></font></st1:PersonName><br>
<font size=1 face="Century Gothic"><span style='font-size:7.5pt;font-family:
"Century Gothic"'>Station Manager<br>
Future Radio</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=1 color=black face="Century Gothic"><span
style='font-size:7.5pt;font-family:"Century Gothic"'>
<!doctype HTML>
Tel: 01603 455250 Fax: 01603 508096 <br>
Future Radio, Future Projects, 168b <st1:address w:st="on"><st1:Street w:st="on">Motum
Rd</st1:Street>, <st1:City w:st="on">Norwich</st1:City></st1:address>, <st1:place
w:st="on"><st1:City w:st="on">Norfolk</st1:City>, <st1:PostalCode w:st="on">NR5
8EG</st1:PostalCode></st1:place>. <o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=3 color=black face=SimSun><span style='font-size:
12.0pt'><a href="http://www.futureradio.co.uk"><font size=1
face="Century Gothic"><span style='font-size:7.5pt;font-family:"Century Gothic"'>www.futureradio.co.uk</span></font></a></span></font><font
size=1 face="Century Gothic"><span style='font-size:7.5pt;font-family:"Century Gothic"'>
</span></font><font face="Times New Roman"><span style='font-family:"Times New Roman"'><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><font size=3 color=black face=SimSun><span style='font-size:
12.0pt'><img border=0 width=16 height=16 id="_x0000_i1027"
src="cid:image002.gif@01CB79F8.F488AFC0" align=baseline><img border=0 width=32
height=23 id="_x0000_i1028" src="cid:image003.gif@01CB79F8.F488AFC0"
align=baseline><img border=0 width=20 height=20 id="_x0000_i1029"
src="cid:image004.gif@01CB79F8.F488AFC0" align=baseline><o:p></o:p></span></font></p>
</div>
<div>
<p class=MsoNormal><strong><b><font size=1 color=gray face=Arial Gothic><span
style='font-size:8.0pt;font-family:Arial;color:gray;font-weight:normal'>Future
Projects is a social inclusion charity for young people and adults in <st1:City
w:st="on">Norwich</st1:City> and <st1:City w:st="on"><st1:place w:st="on">Norfolk</st1:place></st1:City>.</span></font></b></strong><b><font
size=1 color=gray face=Century><span style='font-size:7.5pt;font-family:Century;
color:gray;font-weight:bold'><br>
</span></font></b><font size=1 color=gray face=Arial><span style='font-size:
7.5pt;font-family:Arial;color:gray'>Registered charity number 1103200<br>
</span></font><font size=1 color="#008040" face=Arial><span style='font-size:
7.5pt;font-family:Arial;color:#008040'>Before printing, think about the
environment<br>
</span></font><span class=apple-style-span><font size=5 color="#559568"
face=Webdings><span style='font-size:19.5pt;font-family:Webdings;color:#559568'>P</span></font></span><span
class=apple-style-span><font size=1 face=Arial><span style='font-size:7.5pt;
font-family:Arial'> </span></font></span><span class=apple-style-span><font
size=1 color=green face=Arial><span style='font-size:7.5pt;font-family:Arial;
color:green'>It takes 24 trees to produce 1 ton of office paper!</span></font><o:p></o:p></span></p>
</div>
<div>
<p class=MsoNormal><font size=1 color=gray face=Arial><span style='font-size:
7.5pt;font-family:Arial;color:gray'>Please note that Internet email is not a
fully secure method of communication. You should be aware of this lack of
security when emailing us.</span></font><o:p></o:p></p>
</div>
</div>
<div>
<div class=MsoNormal align=center style='text-align:center'><font size=3
color=black face="Times New Roman"><span style='font-size:12.0pt;font-family:
"Times New Roman";color:windowtext'>
<hr size=2 width="100%" align=center tabindex=-1>
</span></font></div>
<p class=MsoNormal><b><font size=2 color=black face=Tahoma><span
style='font-size:10.0pt;font-family:Tahoma;color:windowtext;font-weight:bold'>From:</span></font></b><font
size=2 color=black face=Tahoma><span style='font-size:10.0pt;font-family:Tahoma;
color:windowtext'> cma-l-bounces@mailman.commedia.org.uk
[mailto:cma-l-bounces@mailman.commedia.org.uk] <b><span style='font-weight:
bold'>On Behalf Of </span></b>Murray Dawson<br>
<b><span style='font-weight:bold'>Sent:</span></b> 01 November 2010 12:37<br>
<b><span style='font-weight:bold'>To:</span></b> Alan Coote<br>
<b><span style='font-weight:bold'>Cc:</span></b> <st1:PersonName w:st="on">cma-l@commedia.org.uk</st1:PersonName>;
cma-l-bounces@mailman.commedia.org.uk<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [cma-l] Ad Agencies -
Concept stage</span></font><font color=black face="Times New Roman"><span
style='font-family:"Times New Roman";color:windowtext'><o:p></o:p></span></font></p>
</div>
<p class=MsoNormal><font size=3 color=black face=SimSun><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=3 color=black face=SimSun><span style='font-size:
12.0pt'>Hi Alan,<br>
<br>
Sounds interesting, although I imagine the </span></font><i><font size=2
color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:Calibri;
color:#1F497D;font-style:italic'>'independent survey showing a minimum of
weekly reach, demographic breakdown and, if possible, audience share'</span></font></i><font
size=2 color="#1f497d" face=Calibri><span style='font-size:11.0pt;font-family:
Calibri;color:#1F497D'> </span></font>will be a real challenge for most -
in fact it would be really interesting to find out how you managed to secure
this information for your station.<br>
<br>
All the best<br>
<br>
<st1:City w:st="on"><st1:place w:st="on">Murray</st1:place></st1:City><o:p></o:p></p>
<pre><font size=2 color=black face="Courier New"><span style='font-size:10.0pt'>please reply to<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><a
href="mailto:murray@shmu.org.uk">murray@shmu.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><st1:City
w:st="on"><font size=2 color=black face="Courier New"><span style='font-size:
10.0pt'>Murray</span></font></st1:City> <st1:City w:st="on"><st1:place w:st="on">Dawson</st1:place></st1:City><o:p></o:p></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Project Director<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Station House Media Unit<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Station Road, Woodside,<o:p></o:p></span></font></pre><pre><st1:City
w:st="on"><st1:place w:st="on"><font size=2 color=black face="Courier New"><span
style='font-size:10.0pt'>Aberdeen</span></font></st1:place></st1:City> AB24 2WB<o:p></o:p></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Tel - 01224 515013 <o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><a
href="http://www.shmu.org.uk">www.shmu.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>listen to our community radio station live on 99.8FM and at <a
href="http://www.shmufm.net">www.shmufm.net</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>SHMU is a charity registered in <st1:country-region
w:st="on"><st1:place w:st="on">Scotland</st1:place></st1:country-region> - SC034211 and a registered Limited Company - SC332413<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>---------------------------------------------------------------------------------------<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>This message is not intended to have contractual effect<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>---------------------------------------------------------------------------------------<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'> <o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre>
<p class=MsoNormal><font size=3 color=black face=SimSun><span style='font-size:
12.0pt'><br>
On 31/10/2010 17:19, Alan Coote wrote: <o:p></o:p></span></font></p>
<div>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'><!--[if gte mso 9]><xml>
<u1:shapedefaults u2:ext="edit" spidmax="1026"/>
</xml><![endif]--><!--[if gte mso 9]><xml>
<u3:shapelayout u4:ext="edit">
<u3:idmap u4:ext="edit" data="1"/>
</u3:shapelayout>
</xml><![endif]-->Hi All,</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>We at The Bay Radio
are evaluating the case for national and regional ad agencies purchasing
commercial airtime from community radio. </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>At this stage we
have two questions;</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> </span></font><o:p></o:p></p>
<p class=msolistparagraph style='text-indent:-18.0pt'><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Are
you interested in taking part? <st1:PersonName w:st="on">Em</st1:PersonName>ail
me directly. </span></span></font><o:p></o:p></p>
<p class=msolistparagraph style='text-indent:-18.0pt'><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Are
you, or do you know of, a community station already selling airtime into
agencies?</span></span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>BTW You will need an
independent survey showing a minimum of weekly reach, demographic breakdown
and, if possible, audience share. If you have this then feel free to drop me an
email. </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>This is a concept
stage so we can determine the art of the possible.</span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Regards </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'> </span></font><o:p></o:p></p>
<p class=MsoNormal><font size=2 color="#1f497d" face=Calibri><span
style='font-size:11.0pt;font-family:Calibri;color:#1F497D'>Alan</span></font><o:p></o:p></p>
</div>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Alan
Coote</span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Managing
Director </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>The
Bay Radio</span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Office
01202 580200</span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Studio
01202 571028</span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Mobile
07801 518858</span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><st1:PersonName
w:st="on"><font size=2 color=black face=Calibri><span style='font-size:11.0pt;
font-family:Calibri'>Em</span></font></st1:PersonName><font size=2
face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>ail <a
href="mailto:alan.coote@thebayradio.com">alan.coote@thebayradio.com</a></span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>Web
<a href="http://www.thebayradio.com/">www.thebayradio.com</a></span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>The
Bay Radio, 25B <st1:address w:st="on"><st1:Street w:st="on">Elliott Road</st1:Street>,
<st1:City w:st="on">Bournemouth</st1:City>, <st1:PostalCode w:st="on">BH11 8LQ</span></st1:PostalCode></st1:address></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'>
</span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'><img
border=0 width=100 height=103 id="Picture_x005f_x0020_0"
src="cid:image005.gif@01CB79F8.F488AFC0"
alt="Description: The-Bay-logo-small.gif"></span><span style='color:rgb(31, 73, 125)'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<p class=MsoNormal><span style='color:rgb(31, 73, 125)'><font
size=2 color=black face=Calibri><span style='font-size:11.0pt;font-family:Calibri'> </span></span></font><o:p></o:p></p>
<pre wrap><font size=2 color=black face="Courier New"><span style='font-size:
10.0pt'></span><o:p> </o:p></span></font></pre><span style='color:rgb(31, 73, 125)'><pre><fieldset class="mimeAttachmentHeader"></fieldset><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>cma-l mailing list - <a
href="mailto:cma-l@commedia.org.uk">cma-l@commedia.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>Community Media Association - <a
href="http://www.commedia.org.uk">www.commedia.org.uk</a><o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'>To manage your mailing list subscription please visit:<o:p></o:p></span></font></pre><pre><font
size=2 color=black face="Courier New"><span style='font-size:10.0pt'><a
href="http://mailman.commedia.org.uk/mailman/listinfo/cma-l">http://mailman.commedia.org.uk/mailman/listinfo/cma-l</a><o:p></o:p></span></font></pre></div>
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